Semir [Bingle Love Affair] Series Of Lovers Start Selling Hot Cakes All Over The Country

Every year, Tanabata is the prime time for major brands and merchants to take advantage of potential marketing.

All kinds of racking brains are also emerging one after another. Many businesses hope to boost sales through new marketing ideas.

However, WeChat's crazy H5, micro-blog's constantly repmission of raffle lottery, as well as all kinds of coupons and merchants free sheet seems to be a common trick.

Nowadays, the development of the electricity supplier industry is changing with each passing day. Innovation is the theme of everlasting change.

New marketing ideas such as

Branding, marketing content and marketing diversification began to be valued.

This

The electricity supplier combines many kinds of innovative gameplay, further complies with this trend, promotes the new marketing concept to practice, and brings tens of millions of sales to the whole store in the seventh night promotion activities.

The "arbitrary attachment" starred by Semir spokesperson Jin Yubin has been broadcast live in China and South Korea in July this year. Since its release, relevant topics have been gradually warming up in the major social networks, and slowly occupied the screens of various circles of friends.

High degree of attention and word-of-mouth have been eagerly awaited by the industry and audience.

Semir seize this opportunity to develop the "seventh night promotion plan" with the bin's arbitrary love, integrating the sweet elements of the hero and actress and the love of the Tanabata lovers into 9 products, dividing 9 pairs of styles into different styles, so that buyers can have a stronger sense of substitution when buying.

Once launched, fans are highly sought after, and the sales volume of the Seventh Festival activities is over ten million.

In early July, Jin Yubin, who took the new Semir lovers Series in Korea, thanked Chinese fans for their support through video.

This video is released on social media platform, introducing traffic and attention to Tmall and stimulating nearly 15 million exposure.

Nowadays, the Internet has become the front of brand word of mouth.

It is easy to see that marketing branding can help enterprises adapt to the market more and meet the needs of more consumers.

Nowadays, the market brand is diversified, and the choice for consumers is numerous. The initiative of the market economy gradually tends to be buyers from sellers. Therefore, it is particularly important for an enterprise to be branded today.

Electricity supplier + live broadcast: marketing content

With the development of electronic business, providing goods simply can not satisfy the diversified consumption needs of consumers. It requires consumers to have more stories and chemical reactions with products and brands, and content output is a good way.

Compared with other ways of content output, video live broadcast can produce more timely and efficient interaction, information pmission is more timely and efficient, consumers make decisions more quickly.

On the day before the seventh day of the seventh lunar month, Semir and Tmall jointly launched the "Daydream live - Tanabata casual love affair". Through the way of live broadcast, the love PK game was moved to the reality, triggering the user interaction with the content, making the interaction more proactive.

On the same day, the number of online users was over 200 thousand, and Tmall's live broadcast page was 182 thousand. The interactive point of micro scouring live broadcast was 155 thousand, resulting in over 7000 interaction.

Different from other live broadcast of the branded brand exposure, in the live broadcast, Semir's brand implanting and exposure throughout the whole process, and into the details.

In the live broadcast of daydream, more ideas and ideas are presented. It is a reality show with love as the keynote. With the female head as the first angle, a romantic and interesting love PK interaction is presented to the audience through live broadcast.

In the live broadcast process, Morima Yuanso, watch and buy, kill the whole game, guess the game and other game links to increase the interest of live broadcast and attract more potential audiences.

Use positive interaction to stimulate spectators to buy and watch the children who buy them, and promote the pformation of sales.

Electricity supplier + Innovation: Marketing diversification

Starting with the hot topic of "arbitrary attachment" of micro-blog, KOL promotion and fan marketing are carried out around the event of "and bin arbitrary love", with the help of self media promotion and fan effect to make the whole activity warm up.

Just a few days online, it brings nearly 200 thousand of the traffic to the store.

As a new darling of innovative marketing, "watching and buying" will effectively integrate content with Semir products, bringing customers a new experience of personalized interactive e-commerce.

Relying on the "watching and buying" platform, users can buy instantly when they watch "arbitrary attachment", just click on the "floating" merchandise in the video.

In the implementation of the whole activity, micro-blog WeChat's push through the whole process, coupled with the promotion of live broadcast, has brought huge traffic to Tmall and Juhuasuan platform, and laid a solid foundation for sales pformation.

In this series of diversified promotion, real-time tracking user purchase data and consumption habits, through the background of the big data width analysis, can get the whole network consumer habits of the media, shopping habits, and then dig deeper into these data, promote and realize the timely adjustment of Semir brand merchandise marketing strategy, on the basis of content consumption to maximize sales pformation.

It is reported that in 2016, Semir expects to complete sales of more than 3 billion yuan.

Since Semir launched the upgrading of marketing strategy, it has tried various new ways of playing, and will continue to explore new marketing models, comprehensively layout marketing strategies and enrich the concept of "electricity supplier +" in the future.