Zhuo City Partners, Who Do Not See "Yan Value" To See What?

In the movie "Chinese partner", the story of 3 young people struggling with high values inspired many entrepreneurs.

The team cooperation model under the modern business described in the movie is actually and now.

There are different ways of urban partnership.

It is a location based on soft fashion.

Since its establishment, it has always adhered to the spirit of enterprise innovation that is "bold in innovation and advancing with the times". After several pformation and upgrading, it has grown into a well-known modern enterprise in the industry.

In view of many difficulties faced by the traditional franchisees nowadays, Zhuo and Zhuo make the brand partners and their partners form a struggle community and a fate community through the upgrading and innovation of the urban partner mode, and jointly realize the dream of the partners' career.

Guided by the strategic thinking of "return and restarting", Zhuo's brand needs to guide consumer demand as the basis of product development, ensure product quality, create a flexible supply chain, optimize and upgrade channels comprehensively, establish terminal centered, use aircraft carrier combination stores, control the reproduction of shops and talents with the carrier Teaching mode, and achieve fast fashion operation mode of terminal stores in 7 to 15 days through the rapid response and fast circulation of big data.

For users to truly "brand new, fast, good enough, cost-effective" brand core competitive advantage, and make it a strong backing of the city's partner mode.

In the traditional clothing industry, the supply chain is very simple. The brand is responsible for the design, processing and brand operation. The franchisee is responsible for ordering and selling. The whole process is a buyout relationship, and profits and risks are not intersecting each other.

However, with the rapid rise of the electronic commerce platform and the rapid expansion of fast fashion brands abroad, and the increasingly fierce competition in the domestic market, this mode is beginning to appear awkward.

Because of the lack of timely information management methods, the traditional franchised mode can not quickly and accurately understand the sales and inventory status of branches, stores and sales outlets. It is also very difficult to carry out sales forecasting and analysis, coupled with the slow response of traditional supply chain, slow delivery of goods and so on. The right decisions are always unable to keep pace with the rapidly changing market, and inventory backlog and sales decline are common.

In the "urban partners" created by Zhuo and Zhuo, inventory risk is no longer the responsibility of franchisees, but is the responsibility of brand operators.

It is reported that Zhuo "city partners" joined the project using the joint direct management mode, brand dealers directly assigned to a professional retail operation team to store directly managed sales, and partners only need to be responsible for store provision and staff costs.

The core of urban partner shops is to protect the sales of each terminal store. This means that the sales volume of each store can be continuously improved through targeted system management mode.

In the "urban partnership" system, the brand side makes joint operation by selecting high-quality shops, and the two sides cooperate with each other to complement each other. The brand side provides the design and standardized management of the cooperative stores. Through the sales management of the professional retail team and the efficient commodity distribution management, the shops can sell correctly and respond to the market changes quickly, and ensure the improvement of the shop performance under the rational performance sharing mechanism.

The partners are responsible for providing stores and salesmen. The goods are divided into a certain proportion according to a certain proportion, and the profits of the partners are guaranteed without any inventory risk and pressure. The final rate of return is 15-20% higher than the gross profit margin of the traditional mode. The new configuration of risk bearing reduces the investment risk of the partners and finally achieves a win-win situation for both sides.

"Urban partner mode not only reduces the threshold of franchisees, but also solves the problems of inventory backlog and low gross margin in the past. From now on, the trial operation effect is very good."

Insiders said: "urban partners with low risk, zero inventory, split mode and high yield four characteristics have broken through the traditional franchise mode. On the one hand, they can mobilize the enthusiasm of franchisees and improve their profit margins. On the other hand, they also allow franchisees to worry about it and do not need to worry about business. At the same time, it is also convenient for Zhuo's headquarters to manage according to market changes. This mode is still very competitive."

The responsible attitude of Zhuo TSE in the process of cooperation is not only a kind of endogenous reform to deal with market competition and change, but also a real way for the franchisee to feel relieved in cooperation. For the vast number of investors, it has become a "city partner". It not only enjoys its strong brand market appeal and innovative operation mode, but also faces a series of initiatives before facing the complicated changes in the garment industry, including the fast fashion fast fashion supply chain, the international front-line trend design, and the retail business school which provides a solid guarantee for the output of talent training.