In The First Half Of The Year, Red Bean Men'S Clothing Business Grew By 24.25% Over The Same Period Last Year.

Today,

Shares issued in the first half of 2016

Business and real estate business revenue increased, the company achieved operating income of 1 billion 336 million 800 thousand yuan (the same name), an increase of 22.57% over the same period.

The business income of men's clothing business during the reporting period was 617 million 600 thousand yuan, an increase of 24.25% over the same period, mainly due to the increase in sales during the reporting period and the increase in sales revenue compared with the same period; the real estate business reporting period was 677 million 600 thousand yuan, an increase of 22.54% compared with the same period last year, mainly due to the delivery of the nine A2 project of the Wuxi people's road.

Red beans said that in order to create the first culture of Chinese men's clothing

The company adopts the two-way marketing strategy of activity marketing and brand marketing, promotes communication by nodes and hot spots, and takes advantage of emotional marketing to occupy the minds of consumers.

In the operation of stores, we will strictly standardize the core and deepen the concept of service.

Focus on products, exhibitions and strong service skills to promote skills PK; around the new store opening, store anniversary to carry out performance promotion as the core marketing activities; permanent ice breaking team to break the store operation difficulties, to achieve management and performance improvement.

During the reporting period, the men's clothing chain monopoly business achieved 404 million yuan of business revenue, an increase of 35.27% over the same period last year.

In terms of electricity providers, the company has strengthened its deep cooperation with Taobao, Tmall, vip.com, Jingdong and other platforms, and has achieved a higher performance share.

During the reporting period, the company's e-commerce business (online sales) achieved operating income of 84 million 413 thousand and 700 yuan, an increase of 16.98% over the same period last year.