GUCCI Hand In Hand Guccighost Launches A Joint Series

Hand in hand

The name GucciGhost has recently released a joint series.

GUCCI and GucciGhost's first cooperative sparks were captured by spectators.

After winning the chase, the two sides launched a joint series.

The single products such as knitted sweater, sweater, bag and shoes have penetrated into the interesting pformation of GucciGhost to the classic logo of GUCCI. Several of them also have a high similarity with the GUCCI 2016 autumn and winter series.

The price is basically the same as that of GUCCI, the price of T-shirts is more than RMB 2000 yuan, and the price of sports shoes is about 4000 yuan.

Behind this joint name, there is actually an unexpected plot of Marysu.

Before cooperation, GucciGhost was once a member of GUCCI's "plagiarism blacklist".

New York Broolyn street artist Trevor Andrew is the real protagonist behind the little ghost. In the circle, she called Trouble Andrew, a guy who loves to destroy, and especially likes the GUCCI's "double G" logo, which is attracting the attention of the GUCCI group and the blacklist of the brand.

The turning point of the story took place after Alessandro Michele took office.

The design director who made the GUCCI style mutation think that the GucciGhost Kun's spoof is very interesting, and that Andrew takes the GUCCI logo creation method "quite gifted".

So, in the Alessandro invitation, two people who seemed completely different in style did something cute together.

GucciGhost graffiti.

The small ghost of this "double G" sign is the representative work of GucciGhost.

The style of the GucciGhost clothing line is such that the designer has given the artist great freedom of creation, so that he has boldly integrated into the rough primitive street graffiti elements in the old retro "nerd" gas list, adding a touch of cordial and interesting feelings to the original luxury design.

Andrew said, "Alessandro is taking risks. I am also taking risks.

He gave me a lot of creative freedom, which made me feel very comfortable.

Another detail of Marysu is that GUCCI, a bossy president, has created an exclusive studio for Cinderella GucciGhost, which allows Andrew to create all kinds of materials and articles, and his works not only become the prints of clothing and bags, but also provide considerable inspiration for designers.

Whether in terms of public opinion or marketing, the joint cooperation between GUCCI and GucciGhost has successfully detonated the fashion industry.

GucciGhost's street graffiti style is obviously more popular with the people, and also caters to the taste of the millennium. This cooperation helps GUCCI to break its inherent image and make the brand look cooler and younger.

In this way, the sympathy between genius is enough.

GucciGhost from the "spoof" to the right, the street artist still has great scenery to see.