Xia Lingmin: Textile And Clothing Market Should Pay Attention To Brand Building

On the afternoon of August 18, 2016, the brand of "Chongqing light control Chaotianmen central Cup"? The 2015-2016 China new fashion brand award ceremony and the 2016 China Fashion growth brand conference were held in Chongqing.

Xia Lingmin, vice president of China Textile Industry Federation, said in his speech that promoting the brand building is the realization of the textile and garment industry.

The important measure is to realize the important component of the strategy of textile power.

Under the new normal, the supply side structural reform has provided new opportunities for the development of the textile and garment industry. Under the background of actively promoting varieties, quality and brand "three products" strategy in the whole industry, it is an important task for the whole industry to further promote textile and garment enterprises' continuous innovation, enhance brand value and push the industry towards the middle and high end.

Xia also pointed out that

The professional market, which has natural upstream and downstream collaboration resources advantages and information superiority, has always been the cradle of incubating brand and cultivating brand, and is the fertile ground for the growth of small and medium-sized clothing brands.

Over the years, the Circulation Association of China Federation of textile industry and the China clothing association and the China Fashion Designers Association have adopted the construction of the "China garment brand incubation base" to jointly support the specialized market of textile and garment, improve the business environment, innovate the business mode, and improve the brand service ability and service level.

In terms of brand services, Xia Lingmin said he should insist on guiding small and medium-sized businesses.

Take independent research and development design, independent innovation business mode, do well in brand culture, improve management efficiency, through the whole industry resource platform, provide more services for enterprises, promote small and medium-sized garment enterprises as soon as possible to grow into new industries.

This "brand star" award is also an innovation based on the years of growing brand service. It also hopes to recommend a number of excellent brand enterprises with strength, taste and development potential to become bigger and stronger and go further.

It is reported that the "Chongqing light control Chaotianmen center" project, as an innovative business platform for brand service, will provide high-quality and efficient display and trading platform for operators and buyers of fashion brands, with a view to building China (southwest) fashion dress brand center.