Is The Business Of Light Luxury Brand Really Bad?

"Affordable Luxury" appeared in the form of fixed phrases only for a few years. The concept of "light luxury" was rapidly popularized by Kate Spade, Michael Kors and Agnes.b.
The most obvious is Michael Kors.
Since its launch in 2011, Michael Kors has launched a worldwide expansion of high speed Stores - the number of stores in 2011 has almost doubled, plus the strategy of the outlets that were quite effective at that time.
Shopping
The village opens discount stores, sells special contributions, further reduces purchase entry threshold; style is clever -- you can always see one in its handbag.
Luxury goods
The shadow of the handbag, but the price is only 1/3 of the latter.
The above strategies have greatly stimulated the sales of brands.
In 2012,
brand
The gross profit growth is as high as 73.4%.

But now you pay more attention to Michael Kors, there are not many positive news. You can find the answer from the chart above.
Coupled with the completion of the Kate Spade's Kate Spade Saturday in 2015, gross profit growth dropped from 46% in 2012 to 10.8% in 2014.
Because of the representativeness of Michael Kors and Kate Spade, we sometimes hear a question: is the luxury brand not enough?
The answer is probably negative.
I asked a Chinese executive of a luxury public relations firm about the matter. He thought the brand at the middle price still had vast space in the global market.
1000 yuan to several thousand yuan of handbags and fashions are in line with the consumption level of most city companies. Because of this, these independent designer brands, high street brands and more commercial fashion brands that seek the middle price market these years will be more and more.
When we went back to 2011, we wondered why the "light luxury" category could quickly open the market, which may be related to the global economic downturn and the freshness of this category to customers.
However, due to the further slowdown of the luxury market, there is not much recovery in Europe and the United States, and China, which acted as an emerging market player, has fallen into a downturn or even a negative growth.
But even in China, the luxury environment is still very popular with shopping centers.
Beijing's great joy city has recently adjusted its brand portfolio, which is still dominated by medium priced brands, but they become Korean jewelry brand J.ESTINA, which is due to the sun's descendants, and French fashion brands such as Sandro and maje.
More fairly, Michael Kors and Kate Spade now face more problems from their own strategies.
First is the store, and too many ograph discount stores make the product too handy.
For high-end consumer goods, scarcity and aura will affect buyers' thirst for them, the less they want, the more they want to get.
Luxury brands do not want to be as high as they are, but they do not mean that too many discount stores do not bring risks.

The second is products.
Recently, friends circle has been popular with a piece of "Wen Wen", saying that Michael Kors was folded in the luxury sector Guo Jingming because it copied the money very well.
In fact, I doubt the accuracy of this statement, not that plagiarism is right, but for Michael Kors's targeted customer groups, this is exactly the selling point.
If we only discuss income and do not discuss law and morality, "copying" is a shortcut to make quick money.
However, in addition to the bag bags like Prada and Valentino, can you think of any other bags today when you mention Michael Kors?
- Related reading

Luxury Brands Realize That They Can Not Rely Solely On Physical Stores To Switch To Online Sales.
|- Popular this season | 25 Years Old, What Are You Doing?
- Glimpse of exhibition | Exhibitors Say That The Key To The Market Is To Return To The Core Of The Product.
- Reporter front line | High End Business Is A Different FS Party.
- Children's wear shop | Three Guns, Summer Children'S Clothing, Three Guns, Quality Assurance Of Underwear
- Leisure clothes | What Do Children Wear For Sports? CAMKIDS
- Children's wear shop | Wear To Tide, Play Excellent CAMKIDS Ken Livestock 2018 Outdoor Series
- Women's wear | Summer Is Sexy And Beautiful.
- Fashion item | Thanksgiving Mother Love, Mei Chi Ting Set Off Female Curve Defense Movement
- Female house | It'S Not Easy To Be A Neat Professional Person. It'S Not Enough To Have A Dior Dress.
- Pregnant baby | IKKI Anna And Alan This Summer Let Beauty Accompany You.
- GUESS Net Profit Rose By 77% In The Second Quarter.
- Total Prada Revenue Fell 15% In The First Half Of This Year.
- Nike Advertising Raises Debate In India
- Anta: "Single Focus, Multi Brand, All Channel" Strategy To Promote Sustained Growth In Performance
- Today, You Are Seeking To Buy A 51% Stake In The Shoe Library Network Technology Co., Ltd.
- Sanfo Outdoor Products Reach Strategic Cooperation With Jinding Investment
- The Company Went Bankrupt And Paid Bonuses To Its Employees.
- From 1 To July, Shishi'S Equipment Manufacturing Industry Achieved An Output Value Of 6 Billion 40 Million Yuan.
- Hundred Years Of European Brand Bata Implement The "Old For New" Activities
- Jiangnan Cloth 2016 Autumn Winter Women'S Wear New Product Released This Season'S Keywords Are True.