2017 Milan Men's Wear Week Luxury Brand Market

Idle suits, travel concepts and sports winds are 2017 seasons.

The main trend.

Sports dress is still the mainstream, and this time also adds the influence of travel style.

Lazy tailoring and soft structure is a very stable trend in recent seasons, as well as the use of technology fabrics and leisure profiles.

As for the brand part, buyers obviously like Gucci, Prada, Fendi, Moncler Gamme Bleu and other brands.

The romantic vision of us department store Nordstrom:Gucci is shocking. It looks familiar, but more evolutional and more realistic. The combination of outstanding colors and patterns is beautifully combined with a bunch of amazing elements.

Prada is optimistic and positive. We are impressed by its new approach to travel.

Cloth, grid and color, combined functions, hiking and sportswear ideas are very inspiring. Shoes and accessories are the products that everyone must buy.

Marni shows the charming appearance of modern men, smart near otaku, but fashionable and meticulous. Khaki, dark blue and olive green classical tones are new through the wine red and rusty orange ornament. The devil's sticky buttons and the profile of wide pants are also very popular.

Above: the fashion show for men and women is coming together. The 2017 spring and summer Boglioli will also announce this trend.

American department store Barneys New York: exhibited in Milan

It seems to be divided into different factions, some of which are oriented towards autumn and winter, but Fendi, Cifonelli and Ralph Lauren are obviously focused on consumers' needs in spring and summer.

Short edition

Outline,

Shorts, sandals, light and bright colors are very much in line with market demand, and can stimulate the buying and selling of spring and summer.

The preferred brands are Gucci, Cifonelli, Fendi, Boglioli, Tod's, and Ralph Lauren.

Armani supports new talent such as Miaoran.

The atmosphere is also convincing. Miaoran's works may be too difficult for the commercial market, but the impressive talent and prospects are just around the corner.

Above: Moncler Gamme Bleu, a down jacket, is on the way.

Under the guidance of boy scouts camping, Thom Browne is guided by the boy scouts camps. The whole body has large and small pockets, and combines the precious men's clothing materials such as twill wool, jacquard knitted cotton and cashmere, as well as embroidery, lattice and quilting details, so as to create 2017 spring and summer highlights.

American department store Bergdorf Goodman:2017 is strong in Milan in spring and summer. There are many exciting and obvious trends. We can also see suits and extravagance.

New ideas revealed.

This season

A lazy and casual taste reflects the changing direction of clothing in the workplace.

Relaxed lines and soft structures are liberated.

Yet graceful.

It is very important that the use of cloth is wonderful, especially the addition of linen to western style clothes, which provides great functional and seasonal feeling, and is more breathable and suitable for travel.

Sports style is still an important element, emphasizing the fabric of science and technology and the profile of leisure.

Prada wears smart layers, and Gucci reconfiguring the brand names in T-shirts.

Thom Browne is the highlight of the Scout camping Conference for Moncler Gamme Bleu, and the joy of Alessandro Michele for travelers.

Above: Director of design Alessandro Michele further consolidates his Gucci kingdom with his unique eccentric aesthetics.

2017, in the spring and summer, the theme of tourism is the collision between eastern and Western cultures, from Chinese painting, kimono, India Pasley totem, embroidered travel souvenir jacket, boxing elements and baseball elements to travel in Gucci's Fantasy Kingdom.

Us department store Bloomingdale's:Gucci

The aesthetics concept of director Alessandro Michele has obviously affected the city.

The color and tailoring of their works are becoming more and more colorful.

But there are also designers who are loyal to their own traditions, but still have some sense of fashion, such as Giorgio Armani.

And the updated version of the suit.

Missoni's works have the most beautiful palette and dynamic printing.

Prada is lively.

It seems to be back to the brand's nine decade to inject new vitality into the brand.

Young brands Boglioli and Sunnei have young and fun street style.

Above: Neil Barrett draws inspiration from the American pop culture in the 80s, especially the two TV dramas of Starsky & Hutch and Knight Rider.

Wear brown leather, leather and suede, geometric blocks, combined with box jackets, oversize sports jackets, knitted POLO shirts,

And so on, explaining the design of his sports signs.

American boutique Saks Fifth Avenue: the most adventurous brand gains the most, Prada is an example.

The forward vision of Gucci and Fendi is also very clear.

Most of the other brands are still concentrated on representative products, which are good for sales, but lack of surprises.

Use the theme of hiking and exploring the world to interpret attractive functions.

It is one of the trends.

The POLO shirt has come out again, which is in line with the trend of multiple returns to the ancients.

Canadian Department Store Holt Renfrew: compared with the past few seasons,

Milan menswear looks slightly dull, but the quality is still excellent. The preferred brands are Gucci, Neil Barrett, Marcelo Burlon County of Milan, and our focus is on casual clothing.

Above: 2017 spring and summer Fendi

Silvia Venturini is inspired by the historical photos of celebrities such as Picasso, Daly, Einstein and so on, showing the beach scenery of "sunshine and fun!"

From a large number of stripes and grid, towel bathrobe style coat, loose silk trousers, beach shorts, full of holiday atmosphere.

Canadian Department Store Hudson's Bay Co.:Gucci has been fully opened and its influence has expanded to the market.

Nylon cloth is a strong trend; 2017 spring and summer Marni, also echoes the theme of travel, creating a practical series of easy travel, from knee to knee.

Soft leather

To the parka long hat coat, and the hollowed out details on the waist of the trousers.

and

And the design of the buckle belt on the coat matches the abstract flower and geometric printing that Marni is good at, with both design sense and functionality.

Neil Barrett has drawn inspiration from the American pop culture in the 80s, especially the two TV dramas of Starsky & Hutch and Knight Rider.

Wear brown leather, leather and suede, geometric color block, combined with box jacket, oversize

, knitted POLO shirt, high waist trousers and so on, annotated his sports sign design.

Above: 2017 spring and summer Marni also echoes the theme of travel, creating a practical series of easy travel.

Knee shorts, soft leather coats, parka long hat jackets, hollowed out details on the waist of trousers, and

And the design of the buckle belt on the coat, with the Marni flower and the geometric printing, are both design and functional.

We love all the exquisite technology fabrics, wrinkled parachute or surface cloth with functional orientation, gloss and printing, with ultra light pajamas and cap pockets.

The style is very suitable for spring and summer coat. It is a good layer to wear a single product.

Using the beautiful travel theme of African and Latin American tonal tones has seen before, changes in functional style, rucksack and hiking sandals are still very new.

stay

We are looking for a sense of integration and comfort.

Products, single layer knitted fabric suit, no lining, knitted, telescopic cloth, science and Technology cloth, loose trousers and larger volume feeling; sunshade tarpaulin stripe is approachable.

Favorite brands are Prade, Versace, Fendi and Marni.

Above: 2017 spring and summer, Giorgio Armani is integrated into big cities and exotic cultures, choosing fine silk with natural sparkles, natural original linen and cotton texture, natural discoloration of sunlight and natural color, and modern geometric design and Caribbean Sea wind pattern elements.

London department store Selfridges:2017 spring summer

It is both dramatic and experimental. On the one hand, it wants to present the model of modern fashion show. On the one hand, it should introduce new ideas to attract a wider audience.

Free creativity and travel adventure are the major trends, and are evident in works of Prada, Gucci and Moncler Gamme Bleu; from the basketball court of Philipp Plein to the campsite of Moncler, Milan.

It's amazing in scale, dynamism and interest.

Image above: in recent seasons, Versace's exaggeration and convergence are numerous. 2017, the spring and summer are thick streets.

Loose cut and high powered nylon waterproof coat, knitted semi permeable robe and hollowed out.

They are all easy to wear and distinctive products.

Harrods:Gucci, Prada, and other big coffee companies still test the bottom line with bold and crazy ideas.

Milan has always challenged the normal with creative creativity, breaking the boundaries.

Prada and Versace are very good at leisure sports and Gucci ghosts. Besides, they are soft suits of Boglioli, GiorgioArmani and Brunello Cucinelli, especially Giorgio and Armani.

Above: 2017 spring and summer MSGM is like an advanced version of the 90 year old carnival style, inspired by the psychedelic Festival, creating young people's joy and vitality.

For example, the infrared temperature sensor's flower printing is colorful, and the blue flame embroidery has added the sub cultural elements for the sports jacket and the wide panties. The bleached and fade treated denim also has street punk style.

Shopping website: Prada brings unexpected surprises, especially its focus on casual wear, smart mix up high grade wool, diving cloth and checker fabric.

Neil Barrett presents a seven decade style casual wear, which is made of brown and blue.

Missoni is also a highlight of the elegance of Guatemala and Cuba.

Above: Techwear,

The hot trend of the luxury brand Prada is also fascinating. Following the autumn warriors of the autumn and winter, the 2017 spring and summer Prada Prada has returned to the theme of travel. The backpack is ready to go up and down the sea, from the light waterproof and windproof long hat coat, windbreaker and smooth trousers to the traditional fabric of diving fabric, nylon fiber and other functional fabrics.

Cloth, adorned with eye-catching and bright colors, tropical prints and fancy stripes, Prada invited you to travel together and experience different cultures.

Japanese men and women

Private brand retailer United Arrows: compared with the mobility and diversity of Florence men's wear exhibition, Milan men's dress week looks more conservative.

Many brands have lost their way, perhaps influenced by too many other brands.

However, Milan still shows a positive mentality and is committed to a more original and distinctive way of self.

Prada always takes the lead in others, dressed in elegant cities, such as summer male wool.

The shiny lady dress, plus a mountaineering aesthetics, makes a beautiful combination.

The most important selling items are sneakers, such as adidas by Raf Simons sneakers, rubber sandals, POLO shirts or POLO sweaters.

Above: confirm the former Dior Raf Simons, who is about to enter the post of creative director of the US brand Calvin Klein, the 2017 spring and summer brand name Menswear Raf Simons, which uses Robert Mapplethorpe photography extensively (the artist is famous for shooting erotic photos of gay lovers in 80s), with an atypical pattern layout, cleverly collocation with broad shirts, sailing vest, and all kinds of overcoats, showing youthful and resolute and sexy.