The Design Of PRADA Is Too Small, But The Foundation Is Still Very Thick.

The trend is always changing rapidly, and after a few "cool" styles have been popular for several seasons, the current trend is more and more inclined to Romanticism.

In recent years, the medieval retro hand style is also in line with this bias. After several quarters of precipitation and development, the possibility of being accepted by the masses is very high.

At present, in order to attract more millennial consumers, PRADA has launched a series of low price handbags, and "imitated" GUCCI has launched more handbag styles.

Specifically, PRADA sales are the most powerful leather products, and they are the main drivers of brand profits.

Of course, clothing style untouted led to a decline in sales of leather goods is one reason, but another big reason is in the strategy of leather sales.

Facing difficulties is not only affected by the economic environment is not optimistic.

From the show and design of PRADA over the past few years, the more luxurious hand style of RETRO art and literature and art is actually a large number of fashionable icon love styles.

But from another point of view, this exquisite retro route is not acceptable to the general public at present. In a word, PRADA's design is too small. After all, this gorgeous style of handwriting is needed.

And the courage to go out.

The new low-cost package series, such as Pionniere,

And so many, but did not achieve the desired results.

Of course, the time is too short at present. Under the double combination market strategy of price reduction and multi style, it is necessary for PRADA to test the success of the resurrection at this level.

Looking back on the luxury industry in recent years, GUCCI, which once faced PRADA's profit predicament, has fully recovered. After the brand changed greatly, the chief creative director Alessandro Michele, who had the literary and artistic flavor of the "nerd" maiden sense design, was not only praised by the people in the industry, but also popular with consumers. The clear style positioning made GUCCI one of the most popular topics nowadays.

PRADA's Miu Miu is even better than PRADA in this regard. At least clear and clear positioning of young girls is the core demand to seize the millennial female consumers. The first Miu Miu perfume, although it is not realistic to immediately rescue the market, there are at least new stories to be followed.

In the analysis and prediction of relevant investment banks, PRADA sales will still decline in the second half of the year, although this is based on the analysis of the weakness of the luxury industry and the reduction of global tourists, the market environment is the same for brands. How to get rid of the strong recovery of the mire, PRADA need to work hard in marketing strategy, and the design that can bring fresh sensory stimulation may be a good medicine for the brand.