Topshop Is Starting To Buy, That Is, Shopping.

Fashion retailers have been making strategic innovations. They believe that the strategy that affects fashion retailing is partly due to the fact that consumers are tired of products seen on the T platform before they arrive at the store. Buyers believe that fashion and season will give consumers a sense of excitement, which will help improve the flow of stores.

Some retailers have recently indicated that the apparel market has seen a slight upward trend in the past few months.

At present, many brands and

Including Burberry, Tommy Hilfiger, Tom Ford, Rebecca Minkoff and Vetements have indicated that they will display close to consumer fashion shows or season free fashion shows.

Some analysts pointed out that next week's fashion week in New York is regarded as the key to start the current buying trend. Burberry and Tom Ford gave up the fashion show held in February to complete the pformation of the fashion show's new mode. Among them, Rebecca Minkoff launched a new model in the last quarter, including Tommy Hilfiger, Coach and Prada.

Recently, retail research data agency Verdict targeted

A survey was conducted in the market, which showed that 85.6% of the voters involved in the survey were buying mode; 51.4% of voters expressed no interest in buying new products.

The report also points out that the popularity of social media has been shortened.

The life cycle will encourage consumers to continuously purchase demand for new products.

The company said it was discussing the contents of delivery with its partners.

In September, about 50% of the series will complete the pformation immediately.

The Topshop Unique fashion show will be released at 2 p.m. on September 18th in the Old Spitalfields market in Eastern London.

Topshop also plans to open a public booth that consumers can buy on the day of fashion show.

Topshop creative director Kate Phelan said: "our customers always want to get it right away. This feedback mechanism, coupled with the spread of social media, makes the direct logic from T to retail stores become the next development goal of the brand.

Consumers want to wear clothes immediately seen on the T platform, and the traditional fashion cycle is no longer attractive.

The consumer turn to buy on sale mode is part of Topshop's development plan for Unique tags.

Topshop points out that making consumers closer to London Fashion Week is the core concern of brands. Breaking the traditional pattern is very important. This is the process of brand natural evolution, but there is no comment on the Topman series of men's clothing.