Ma Yun Focuses On Canadian Brands Such As Platinum Naturals, And Tmall Canada Pavilion Wants Fire.

To be on fire, Ma Yun is targeting Canadian brands such as Platinum Naturals, which are less exported. It is also Tmall, Johnson's brand Aveeno enters Tmall's flagship store to locate the mother and baby market.

Google has been deeply involved in fashion week and has been working with many designer brands to search engines.

Accident! China brand VGRASS Hao throw 5 billion 700 million received Teenie Weenie, the original clothing and love to realize strategic pformation in China, and also Korea brand! Innisfree also makes an article in appearance, and also needs to make a "private custom" air cushion frost.

1, Tmall Canada Pavilion to fire, Ma Yun on Platinum Naturals and other local brands, since last June, Ali, the United States, Canada, Britain, France, Australia and other eleven national pavilion in Tmall international debut.

This year, the ceremony, known as the "cross-border electricity business APEC" by the industry, will be held in Hangzhou on the eve of G20. Dozens of local brands in Canada have received the invitation letter from the embassy, which includes Platinum Naturals, a high-end health care product in Canada. G20.

According to the Canadian Ministry of health's health products and food division, there are more than 300 registered health care products manufacturers in Canada, and domestic consumption accounts for about 80% of the total sales, while exports account for only 20%.

Therefore, the invitation of the local high-end representatives headed by Platinum Naturals means that Canadian health care products will soon open up the blind area of the Chinese public with Tmall.

It is reported that Platinum Naturals covers more than 1300 large natural food retailers, professional pharmacies and career / research channels in Canada, with annual sales of over 100 million Canadian dollars.

2. Johnson's brand Aveeno has been stationed in the flagship store of Tmall, positioning the mother and baby market. Recently, Johnson announced the introduction of its skin care brand Aveeno to China, and the official sales channel is only Tmall Aveeno's flagship store overseas.

It is reported that the Aveeno brand is located in China as the mother and infant market. Currently, a total of 7 products have been launched for China, mainly focusing on body care and hair care products.

It is understood that Aveeno is the skin care brand of Johnson group, which was purchased by Johnson in 1999, and its products are mainly natural ingredients.

In the United States, Aveeno's product line covers body care, facial care, sunscreen products and hair care. It also includes a product line specially designed for infants, with a total of over 100 products.

3.Google deeply involved in Fashion Week

Brand search engine cooperation, the US Internet giant Google began to get involved in fashion week deeply, and the brand can choose to circulate the content at the top of Google search results.

Recently, Google has launched a brand new content marketing module. When a netizen searches for the brand of a fashion week through the Google search engine, the latest trend of the brand will appear on the fashion week at the top of the search results, and it will be shown in circular form, but this service is only suitable for fashion week.

At present, more than 50 designer brands have signed cooperation agreements with Google, including Marc Jacobs and Tom Ford of New York fashion week; Burberry, Christopher Kane of London Fashion Week; Prada of Milan fashion week and Herm s of Paris fashion week.

4. China brand V. GRASS Hao throw 5 billion 700 million received Teenie Weenie clothing and love to be in China's strategic pformation recently, Teenie Weenie was

The company's V GRASS (Vigna S) fashion Limited by Share Ltd bought around 5 billion 700 million yuan in cash.

It is understood that the acquisition includes TeenieWeenie brand and related assets and business of the brand.

V GRASS said it hoped that the acquisition could enrich and improve its brand and product line, and open up space for development.

It is reported that V GRASS is the domestic women's clothing company, positioning high-end.

The Korean clothing and love group entered the Chinese market in 1994 and is a cross domain group in Korea.

Clothing and love in fast food, hotels and other industries are involved.

Moreover, the sale of its Teenie Weenie has been seen as a strategic pformation in the Chinese market, and it has shifted from brand to retailer.

Previously, clothing and love have worked together with Wanda Group to develop Korean tourism.

At the beginning of this year, clothing and love jointly established a shopping mall in Shanghai Tianshan Baisheng, of which clothing and love accounted for 30% of its own brand, but also introduced its brand in South Korea.

5.Innisfree has also made a "private custom" air cushion cream. Recently, Innisfree has launched the "private custom" air cushion frost, and it has 100 kinds of air cushion boxes of various colors, 14 kinds of powder cream and 3 air cushion puffs, which can be selected by consumers themselves.

In addition, the Innisfree official website has set up a page specially for the product, consumers first have to register accounts, then choose air cushion cores, puff puffs and air cushion boxes according to order, and the total price is unified as the amount.

But consumers must buy three pieces, not just one single item.

At present, Innisfree has also been distributing goods in stores. The product was launched in Korea earlier and landed on the Hongkong market in August.

As of January 2016, Innisfree has more than 200 franchised stores in China, with its membership reaching as many as millions.

Last year

Sales amounted to 1 billion yuan.