Vigna S'S Acquisition Of Teenie Weenie Is A Risky Behavior.

The consumer goods market continues to slump. Vigna S's massive investment in non growth areas is at risk.

The company will acquire the Teenie Weenie brand and its brand related assets and business in cash by E-Land Fashion Hong Kong Limited (Limited Hong Kong Company), with an estimated value of 5 billion 700 million yuan.

Vigna S and the clothing and love company have signed the agreement on the pfer of assets and business of Teenie Weenie brand.

The agreement shows that the content of the pfer corresponds to the seven aspects of Teenie Weenie brand and product line, tangible assets, intangible assets and so on.

Vigna S said in the announcement that the acquisition of Teenie Weenie brand will enrich and improve the company's brand and product line, and will help to play a synergy between the various brands of the company.

along with

And the growth of the garment industry has slowed down.

The latest report released by the company in the first half of this year shows that the company's operating income has reached 372 million yuan, down 15.51% compared to the same period last year, and the net profit attributable to shareholders of listed companies was 28 million 920 thousand yuan, down 60.78% compared to the same period last year.

This is not Vigna S's first acquisition.

Last July, Wien Nash bought 100% stake in Nanjing brocade Research Institute, but by June this year, it had accumulated a deficit of 1 million 75 thousand and 800 yuan.

From the perspective of clothing and love, the sale of a clothing brand is regarded as a strategic pformation of the Chinese market by the outside world.

In recent years, clothing and clothing has been seeking cross-border cooperation. In the tourism industry, Yi has been working together with Wanda Group to develop Korean tourism. At the beginning of this year, the love and love jointly formed by Shanghai Tianshan Baisheng.

It has been opened.

In this regard, the industry believes that the high price of wignus purchase Teenie Weenie "is also fighting."

Yang Dayun, President of China fashion industry strategy and President of UTA Fashion Management Group, said that at present, the flow and performance of department stores declined significantly, while the campus style of Teenie Weenie is far from the current popular style. In fashion industry, popularity is "life force".

For this high-profile, high price acquisition, Yang Dayun thought "the risk is huge".

Yang Da Yun revealed that

Market demand continues to slump. Before 2018, the market demand can not be predicted. All enterprises are faced with the dilemma of increasing scale, diminishing profits or embarrassing growth in scale and profit. At the same time, ignoring big macroeconomic factors in investing in non growth areas is undoubtedly a "jumping pit" type of performance. At the same time, the selling assets of the attachment group are also cash in and strategic pfer.

For wig Nash, this battle is decisive.