H&M Create Gentry Style British Market To Develop Men's Clothing

After testing the water successfully in Sweden, Germany and China, H&M plans to expand the men's clothing market in the third largest market. The group is preparing for the British market, but he refused to disclose the specific opening time.

Before that, the British high street. brand New Look launched the first men's wear shop in autumn 2015 and said the business was unexpected. The British group said that when men's clothes were mixed with women's clothing, men's sales per unit area had not been as good as that of women's clothing, but sales were flourishing after trying independent stores, and male consumers were surprisingly positive. In view of the good performance, New Look Group Ltd. said it will continue to expand the concept store of men's clothing, and plans to add 25 new products in the next 5 years, including the launch of the two largest overseas market in China and France in the coming year.

In 2013, H&M launched in China. Men's wear shop It has not disclosed the expansion plan for men's clothing stores in the Chinese market.

Over the past two years, due to the global economic downturn, the retail industry has been difficult to spread to the mass consumer industry, and the growth of Hennes & Mauritz AB Hayne Maurice has slowed down rapidly.

According to the data, as of the end of November 2015, in the 2015 fiscal year, the Swedish group achieved a total net sales of SEK 180 billion 860 million for the whole year, up 19.4% from 151 billion 419 million kronor in the 2014 fiscal year, and the fixed exchange rate increased by 11%. In the first quarter of 2016 fiscal year -2016 February 29th December 1, 2015, the Hennes & Mauritz AB Hayne Maurice Group recorded a 9% increase in revenue based on fixed exchange rate. It was far away from the old rival, the world's largest apparel retailer, Inditex SA (ITX.MC) Indo textile group. The net sales growth rate of Inditex SA Indo textile group from February 1st to March 7th was 15%. In the first quarter, H&M group's revenue actually recorded an increase of 8.2% to 50 billion 624 million kronor, which was 46 billion 791 million kronor in the same period last year. In the 3-5 quarter of 2016 fiscal year two, the group's post tax sales totaled 46 billion 874 million krona, an increase of only 2.2%, while the sales of tax based sales were only 5% higher than the local exchange rate.

In order to resist economic downturn and Sale Slowing down, Hennes & Mauritz AB Hayne and Maurice's main brand H&M also launched a beauty series in the autumn of 2015. In addition, in line with the rise of the current sports trend, H&M has also opened a special sports product area in some flagship stores to meet the needs of consumers.