Fashion Industry'S Fast Fashion Development: Online And Offline Integration

Many traditional clothing brands began to pform to electric business.

The proportion of electricity suppliers in China was more than 40%. However, due to the lack of relevant operation experience and management mode, some brands did not get corresponding returns after investing a lot of manpower and capital.

Build an aircraft carrier shop layout and speed up the expansion of new stores

Since online

Business is bad, offline.

What's the future of traditional clothing brands? By studying and observing the fast fashion women's wear in the industry,

The brand trend may be able to find the answer: the brand has opened at least 150 new stores in the key business circles and famous commercial streets from 3 to August this year, and through their opening plans, they will continue to maintain the trend of large-scale shop opening in the coming months. The new image experience Hall of the famous commercial streets in Changsha Road, Huang Xing Road, Hunan and Suzhou, Guanqian Street and other famous commercial streets will also open in recent days.

In fact, it is changing rapidly.

Market, especially

Instead of waiting for business opportunities, the market is looking for change. It is not only the traditional operation concept of enterprises, but also the innovation in channel mode, retail mode and service mode.

By creating the layout of aircraft carrier shops and carrying out duplication of talents, the core competitiveness of the brand has been strengthened, and the needs and interests of consumers have been placed in the center of brand development.

Electricity providers can not destroy entities, and entity stores combined with Internet + is the way of development.

I have to admit that physical retailing is still a rigid demand for most people.

For the more than 10 years of the Chinese women's clothing industry, the store is still the theme of the future retailing industry. The outstanding retail advantage of the apparel line has not disappeared. From the whole ecological environment, the offline stores have accumulated retail experience all the year round, have an increasingly influential brand, have the right to goods, have excellent service based on the physical store, and a large number of excellent guides, shopkeeper and other staff.

But strengthening entity stores is not equivalent to completely abandoning the electricity supplier, but the physical stores can no longer be single as they used to be.

In order to integrate the brand faster.

In the era, the company launched the O2O development strategy since 2014, promoting the "shopping guide" mode among consumers, utilizing the resource advantage and word of mouth communication of consumers, and introducing the introduction of profit sharing system, so that consumers can get economic returns in the process of sharing.

In fact, consumers experience and feel in the physical store.

Impossible, future

The existence of retailing and entity stores is no longer independent of online stores. Instead, it is a O2O entity that interconnects and shares. A physical store is a deep service access point. It is a window to give consumers more experience and cognition. It is an important part of guiding consumers to increase consumption frequency online.

For this reason,

Stores have to do better than before. We must do a good job of precise positioning, strengthen all meticulous management of goods, personnel, inventory, promotion and so on, and deeply cooperate with online publicity. This is the key reason for the comprehensive efforts made in recent years and the counterattack in the counter trend and the enhancement of the core competitiveness of the brand.

Throughout the whole

After every war, enterprises will become stronger and stronger. Every competition and impact will produce some stronger brands.

In this war, no smoke, if the competitors fall down, then only with a unique vision and quick action brand, can we laugh to the end, who is the real winner of the Chinese women's clothing industry? Let us wait and see!