Fuzhou: Cross-Border Electricity Providers Seeking Differentiated Operation Is Imminent

Since the beginning of this year, cross-border e-commerce experience shops have been stationed in major business circles in Fuzhou to seize the import consumer market.

However, a reporter survey found that most of the cross-border e-commerce experience shop passenger flow and sales have declined, and some even survive less than a year.

Insiders said that cross-border e-commerce entities are entering the shuffle stage.

Most stores are in poor condition.

Yesterday, reporters visited Wanxiang square, world Wang Zhuang, Zhong Ting Street and other business circles, and many cross border e-commerce experience shops were different from the hot scenes just opened. There were few customers in the shop, and the number of salesmen was even more than the number of customers.

First floor, the Mixc

Experience shop closed recently.

It opened at the end of last year, covering an area of 500 square meters, mainly snack and daily necessities.

"We are the first store in the city, and experience is not enough, and the supplier and product structure are not handled well, resulting in poor business conditions.

Moreover, before the store is duty paid goods, and the market demand gap.

Relevant person in charge of the shop told reporters.

"Like a bottle of juice, after the customers taste the fresh, the enthusiasm obviously diminish, do not feel that the import goods are good, and some say that it is not as good as domestic goods."

There are cross-border electric business operators.

Many operators also admitted that sales in their stores have dropped by nearly 50% in the past six months.

Failure to quickly cater to consumer demand

For the 26 year old Fuzhou white-collar Miss Wang, Hai Tao, purchasing and cross-border electricity supplier experience is exactly the choice of her consumption upgrade.

Miss Wang has experienced the cross border electricity supplier experience store in Fuzhou's major business circles. She told reporters: "from the consumer's perspective, most of the products in the cross border e-commerce experience shop are homogenized seriously, focusing on snacks, daily necessities and maternal and child products, with less customer selectivity, while skin care products, health care products and so on must be placed through online platforms, not only waiting for a long cycle, but also have little advantage compared with large scouring platforms or purchasing agents."

Insiders told reporters that for cross-border e-commerce providers, the reasons for their difficulties are, on the one hand, intensified market competition. Under the market environment of homogenization of products, many businesses have fought a price war, and have entered a vicious circle, while some small companies have been buying goods through informal channels, lowering prices, causing impact on regular businesses; on the other hand, the supply chain is a "pain spot". The adoption of overseas direct mining mode tends to cause commodity hoarding, and the purchase cycle is long, which can not meet the consumption hot spots in a timely manner.

In addition, with the Jingdong,

On the other hand, the proportion of cross-border commodities on large scale e-commerce platforms has been increasing, which has also caused a certain impact on local businesses.

"In April of this year, after the implementation of the new taxes and fees, the cost of imported cosmetics and maternal and child products increased, and many consumers abandoned the" physical store "and voted on behalf of the consumer.

The industry said.

Seeking differentiated operation is imminent.

In the predicament, how can we break through? Insiders believe that the cross border e-commerce entity shops get together and start business, and after the stage of mixed up, the market is entering the shuffling period. Enterprises should aim at the needs of consumers, establish a procurement system, seek the balance of goods, quality, service and price, and seek differentiated management mode, which is more advantageous to large enterprises with strong financial strength.

The reporter noted in the interview that the bonded goods of a cross border commodity experience shop in Taihe square of East Second Ring Road were introduced.

The bag is still the first in Fuzhou. The store opened second stores in the Mixc shortly ago.

According to the staff, enterprises can cooperate with foreign outlets, customers can place orders online and send merchandise directly to their hands.

"Taihe shop ranked the top three in the same floor shops."

The staff said.

Tianhong cross border electricity supplier responsible person told reporters that not long ago, the world Europe rainbow cross-border e-commerce experience shop has been merged with Tianhong supermarket. In the future, cross-border commodities will pay more attention to customers' on-site shopping experience, improve online platform and explore new ways of operation.