To Tell You Whether You Are A Man Or An Enterprise, The 18 Bottom Line Is The Truth You Must Know.

In the era of Internet economy, people are enjoying the convenience brought by the Internet, but at the same time, they are also deeply endangered by the Internet. We have repeatedly banned all kinds of negative energy, such as Internet fraud and Internet pornography. These are not only human greed, but also a deep contest of how to behave. Now let's take a look at some views of the industry on the aspect of being a person and doing business.

　　 First, the bottom line.

1, Liu Chuanzhi: honesty is the bottom line of any nation.

For the young Chinese in the future, can the nation stand tall in the world? It is not enough to be an economic power. If there is no national spirit, it will not be able to stand. In fact, the nation itself should have a national spirit. This national spirit should be self reliant and independent. For example, integrity is the bottom line of any ethnic group. Who you want to talk to and tell everybody lies? Can you do that?

2, Ren Zhengfei: selfless can be fearless.

From the day when I founded HUAWEI as president, I felt deeply in the whirlpool of internal and external conflicts. I felt deeply in the center of various interests and temptations. I also felt the heavy burden on my shoulders. How to deal with all kinds of conflicts and contradictions in a leisurely manner, how to make decisive decisions and trade-offs in a dilemma, and how to resist the temptation and interference of selfish desires for a long time, only to completely abandon all selfish ideas. Otherwise, it is impossible to balance all aspects correctly. This is the bottom line for my qualification as president, which is also the bottom line for our senior cadres. Only selfless fairness and impartiality can unite a team; only selfless will be fearless to uphold the principle; only selfless, dare to criticize and self criticism, dare to correct their shortcomings and remove their own; only selfless will be broad-minded and lofty, will be able to tolerate all things that need to be accommodated, and have the ability to shoulder the responsibilities that should be borne.

3, Wang Shi: the bottom line of the "three elder" is common.

What is the spirit of Daqing? "Three old four strict". "Three elder" means honest, honest and honest. Four strict is strict requirement, strict organization, serious attitude and strict discipline. To manage enterprises in Shenzhen, I remember "three old four strict". At that time, there was no special emphasis on "four strict", but now I seem to have done so. Of course, it is mainly "three elder" - to be honest, honest and honest.

Standing here today, I can be proud to say that as an entrepreneur, a real estate entrepreneur, in the past 30 years, I have been the biggest developer of real estate in the world from the obscure import of "two dealers". Now I dare say, "three old" is my bottom line. The bottom line comes from the traditional spirit of China, and I believe that the "three old" everywhere is common.

4, Ma Huateng: stick to the bottom line of integrity and stay away from high voltage lines.

Everyone should have seen the Tencent's code of conduct for sunshine. I think the first thing we should see is not the two words of "criterion", but the two words to see "sunshine" first. Sunlight can dispel darkness, but its primary role is to provide energy to help food crops grow.

Stick to the bottom line of integrity and keep away from the high voltage line. First of all, the leaders of the general office are required to do well. Secondly, the management cadres are required to do well and the employees are the last ones. Because the cadres are at the crucial pivot: you are the pivot between the company and the staff. They must communicate with each other, and find and train talents. You are the pivot between the company and their partners. They must be consistent with each other, but also abide by the rule of law. You are also the hub between our products and users, and we must be willing to act as we are, and we must be brave enough to break through.

If companies are in such a sunny atmosphere, do they need to worry about corruption and the dark side? So the criterion is the bottom line, and the result is that sunshine is the fundamental reason. We do not need a new magic spell and do not need new constraints. On the contrary, the atmosphere of sunlight will let everyone throw away unnecessary burden and go into battle lightly. Personal and company are full of positive energy, and at the same time, users will also feel that this value is not changed.

5. Feng Lun: if you want to succeed, you need to fight the bottom line rather than pursue.

To strive for success and to succeed, it is better to fight for the bottom line than to pursue it. If we combine the bottom line with the pursuit, we can easily see clearly all kinds of people in the society.

The first category is "no bottom line, no pursuit". This is the worst person in the society. Most of them are scoundrels and local bullies, which are harmful to society.

The second category is "pursuing no bottom line". They may be people like Liu Bang.

The third category is "no pursuit, no bottom line". These are mediocre people. The bottom line is very high. This can not be done, and it can not be done, so that nothing is done and nothing is done. There is no big ideal in life.

The fourth category is "pursuing the bottom line", which is a true gentleman. Under the condition of good social order and sound legal system, we should really appreciate, encourage and pursue these fourth kinds of people.

The bottom line here refers to the rule of law, morality, conscience and tradition. In pursuit of life goals, such people will act strictly according to law, play a game on the basis of law, abide by public order, public order and good customs, respect tradition and have conscience of normal people.

Such people are real gentlemen, and these qualities are also the key qualities of good leaders for the healthy development of the future society.

6. Chen Dongsheng: without values, ideals and pursuits, there is no bottom line.

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A person without values, no ideals, no pursuit, there is no right and wrong, there is no bottom line, businessmen, scholars are the same, honest officials, to do deep learning, business integrity.

7, Li Jiacheng: the leader's "three bottom line".

Today, the world requires the successes to succeed, not only to grasp the economy, but also to undertake environmental protection and contribute to human life, and the concept of "three bottom line" is the most basic requirement. If you want to be the leader of tomorrow, the world will have a higher standard of your integrity and ability. With the reserve of empathy, we know that we are a "Survivor" or a "winner".

In the eyes of the "survival", everything is a riddle. But the "winners" are different. Even in the bustling world, they still know how to decode.

The pursuer's pursuit of his heart is clear about his position. They are willing to find the best solution for today's improvement. They are smart, but not a lot of subjective labels. Their responsible attitude, in order to contribute tomorrow, refuse to accept unconscientious, rigid and complicated ways of doing things.

The "seeking the winner" is a real effort. Their thinking system is nonlinear, and they are not afraid to embrace new knowledge, new fields, and invisible links. They are their innovative paradise. Their sense of mission makes them humble and not self belittling. They are diligent, diligent, loving, thinking, exploring and enjoying themselves.

The most important thing is that the "winners" define their own life with "benevolence and good decision" and "benevolence and good choice". We should put this attitude element in the same way as the core of the intelligent system, build it into life, constantly upgrade and optimize it constantly, so that we can master the opportunities, insights and the rhythm of human life. We can make the best judgments and best choices, create our own luck and build a life full of radiance.

8, Inamori Kazuo: character is the most important.

If we say "choose ability or choose products, the two must choose one". Then, I will answer unequivocally: "character is the most important." For example, there is a person who is good at accounting and competent, but he is very selfish, and he is sensitive to interest. What kind of things can such people do? Precisely because of intelligence, he is likely to make use of loopholes in management to skillfully carry out financial operations and gain personal benefits through fraud. Such incidents are common.

　　 Two, the bottom line of the business

1, Zhang Ruimin: the trial and error of the bottom line.

(Q: will Haier spanform its manufacturing advantages?) this is the tolerance of trial and error. The creation of small and micro businesses is incremental. Our attitude is to let go, even if it fails, there will be no impact on Haier. What needs to be cautious is the spanformation of small and micro, mature conditions, one to do one, immature and so on. For example, no washing machine, the product is competitive, and the change of organizational structure will not bring great impact. For purely entrepreneurial companies, even if the loss is high, the valuation can be very high. But like Haier, if profits decrease, the market will not accept it. It is easy to take fruit as a cause, and turn the cause of decline to spanformation. Our difficulty is to start businesses, and profits can not be reduced.

The bottom line is high. It may be out of control, set low, and may not be spanformed. In the runaway, the cost of evolution may be out of control. We have been taking this measure. Up to now, there are no major problems in Haier. We will treat them differently and move on step by step.

2, Wang Jianlin: no harm is the bottom line.

Every merger and acquisition we need to analyze its risk is that we can take this risk after failure and we can do it. However, if this risk arises once it is acquired, it will cause subversive harm to the cash flow of the whole system or the whole company.

3, Ma Yun: the "four no" bottom line of an enterprise

To some extent, enterprises must learn to give up what they want, what they need and what they need. In a bad situation, everyone is equal. In the past, we should rely on relationships. Every enterprise should not sum up what is wrong with external policies, but to sum up what is wrong with them, and then eliminate what should be eliminated. In a difficult period, it is not easy to be calm and positioned. It is not easy to do that. The performance of which departments is the best, then the resources are tilted to these departments, and the clearance is really closed. I hope every enterprise has its own perception and wants to know where the pain is. Pain is not always a bad thing, just think clearly how to spend it. In the south of the desert, we opened up wasteland. Under such circumstances, we managed to keep our own acres of land slowly.

The four thing is that we should always insist on: first, no bribes; two, no tax evasion; three, no arrears of wages; four, no infringement. This "four no" is our bottom line, so that we can set up our own industry standards.

4. Guo Guangchang: we must respect the bottom line of law in the survival of globalization.

Globalization must be a new normal. First of all, we must respect the bottom line and respect the laws of others. A mature economy will not break through a bottom line, that is, the bottom line of law, which is generally fairly fair. Let's not do "Xiang Linsao" and do not complain. I said to my Japanese friends that the failure of your investment in China said that the Chinese law was a problem and that the failure of investment in the United States said that he was not able to do it. We Chinese enterprises do not do this kind of work, we should respect the local laws and regulations, respect the bottom line, not to do the local tyrants. It's not the ability to get 5 dollars from your own money, and you're out of 7.

In addition, we must respect others' prejudices. There must be some prejudices. Do you dare to say that you are not prejudiced? We must have our own unique view. That is prejudice. You must be different from others. We should be patient enough to invest, not when people have a different view.

5, Yu Minhong: enterprises do not abide by the bottom line of honesty, they are self defeating.

Starting a business is neither expensive nor cheap, but it does not mean that there is no principle, especially the bottom line of honesty. New Oriental can successfully get out of the muddy water affair, relying on integrity. Yu Minhong said that on the way of starting a business, you will encounter various kinds of crises, especially those with low access threshold, which means that your opponent has both wolves and mice. They will definitely bring tremendous pressure to you in some stages and areas. This is a test of your determination. Many competitors in New Orient are marketing oriented, price fixing and scale making, but the most essential teaching is not realistic. When the muddy water incident hits, the investment community no longer blindly invest in the education field, but pays much attention to the investigation and research. All the agencies that only blindly expand for financing are falling down. He said that enterprises do not abide by the bottom line, they are self defeating, but only sooner or later.

6, Li Shufu: stick to the bottom line of compliance. Every step is successful.

If enterprises want to develop globally, they need to know about the politics, economy, law and culture of all countries in the world.

Only by sticking to our core values, not being confused by something, not being tempted by something, always adhering to the rules and bottom line of our compliance. Even if it is difficult to develop, twists and turns and hardships, every step forward is successful. If it is opportunistic, it may develop very fast, but it will be miserable to fall.

7, Xia Hua: for customers, confidentiality is the first priority.

We have been entrepreneurs' dress consultants and solutions. VIP customers account for about about 800000 of these assets, which account for 12% of China's GDP. If you do not teach your employees the means of data management such as decentralization and confidentiality, this is a horrible thing. If there is a disclosure, how will future customers trust you? So, I think this is the most important thing. I put the technical treatment in second place. I think the first is the training and training of the values of the employees. Because the first hurdle for this employee to enter the enterprise is seven days of training, which includes training. An employee must know that you come to this enterprise. What is able and what can not be done on this day? All of your agreements contain such a bottom line. The enterprise must always have a bottom line for him. On this bottom line, we stick to the very strong, who touches the bottom line, is to ruin his job. Third, I think management is the only way.

8, Liu Qiangdong: we have only one bottom line, that is, the right to control.

Every company has its own bottom line whether it is enterprise operation or financing. In corporate finance, we have only one bottom line, that is, control.

Although I said before that we do not accept bargaining in terms of price, but on specific terms, as long as you do not touch our bottom line, we can continue to explore, and even the equity ratio is not the first in our view. But only one thing is absolutely not allowed to discuss. That is the control of the company. I must be able to control the shareholders' meeting and board of directors.

This is the premise of all negotiations.

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9. Xu Xiaoping: the bottom line of partnership conflicts is the overall interests of the company.

The conflict between partners in start-up companies is a very common and serious problem. The character and concept of each side of the conflict lead to reconciliation or collapse. What are the rules of conflict among partners? What is the bottom line of corporate governance? The overall interests of the company. In order to safeguard the interests of the company, it is also a noble choice for the party to go out. The worst result is having you without me.

Entrepreneurs should leave a bottom line for themselves: do not start businesses in the absence of viability, let alone take the overnight food business at home. Your business can not shake the bottom line of your life and your family, just as investors can only use spare money instead of saving life money.

10. Zhou Hongyi: my moral bottom line is to create value for users.

I am not good at my colleagues, and I have hindered my colleagues from making money, so they feel that I am very moral, so I think this is their morality, not my moral standard. My moral standard is good for users, because I want to protect users and ensure that users are free from harassment, so I have broken many of my colleagues' ill gotten gains, so I think this is real morality. On the contrary, many of our peers in the industry, such as selling fake drugs, such as harassing phones and spam messages, think that they are truly unethical, so my moral bottom line is to create value for users, and in any case, users can not be harmed. In this industry, many of my colleagues have criticized me.

In the view of many big coffee, it is important for us to stick to the principle of honesty and not to touch the bottom line of morality. Whether in the Internet + era, what are the products of the big business people who think they are conscientious enterprises? Of course, we are adhering to the mobile Internet Marketing platform of the "mass entrepreneurship and innovation" concept. We are committed to a low cost and high efficiency propaganda tool. We use more than 600 million daily fans to break the traditional industry records, and distribute the grocery products on the platform. It will spread to the WeChat fans circle at the speed of ten, ten spanmission. Your products can reduce the intermediate links, directly trade, save the middle time and cost, and seize the customers.

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