Wenzhou: Footwear Industry Is The Pioneer Of Pformation In The Internet Era.

Very few prefecture level cities are so attractive.

Footwear industry, as a typical consumer goods industry in the national economy, is a pioneer in the pformation of the Internet era.

China footwear and garment industry and Internet convergence conference was held in Yongjia, Wenzhou.

Leaders of China Internet association, China Leather Association, China clothing association, Zhejiang economic and Information Committee, Wenzhou municipal government and other units delivered speeches at the meeting.

Wenzhou is one of the few cities in the country with nearly tens of millions of cities, and has created many first.

Wenzhou has been developing rapidly because of the rapid development of private enterprises.

In the past 30 years, Wenzhou has formed five pillar industries, such as electrical, footwear, clothing, automobile and motorcycle fittings, pump valves and so on. In 17 listed companies, shoes and clothing have accounted for 5.

As one of the main industrial clusters in the footwear industry, Wenzhou has many brands of shoes and clothing, such as wedding birds, red dragonflies, AOKANG and Jack.

They are closely following the trend of the times, and constantly explore the integration and innovation with the Internet.

The mass customization and flexible production based on the Internet can satisfy users' personalized needs to the maximum, thus stimulating consumption potential and enabling enterprises to achieve targeted production and operation.

However, at present, China's economy is in decline.

For example, in 2015, the whole industry income of 743 billion 800 million yuan, the growth rate was 7%, although overall maintained a certain growth, but the growth rate from 2011 began to show a trend of downward trend, declining year by year, in the export side appeared a rare negative growth, the contradiction between domestic supply and demand is also highlighted.

The integration of two technologies has become an important driving force for enterprises to improve their management level, improve their operational efficiency and promote a new round of development under the new normal.

Chen Zhanguang, Secretary General of the China Leather Association, pointed out that with the integration of the two technologies, the new product development cycle of the shoemaking industry has been gradually shortened, the inventory turnover rate has been optimized, and the analysis and utilization ability of the big data of the sales terminal has been continuously strengthened, and the whole process informatization construction of the enterprise has been accelerated. The leading enterprises have realized the whole business process coverage of product planning, design and development, production procurement management, order management, wholesale sales management, channel management, and retail management.

Wu Junqing, deputy director of Zhejiang economic and Information Committee, said that the footwear industry is the most important consumer goods industry in Zhejiang. It is also the most closely integrated with the Internet. In addition to traditional e-commerce, many enterprises are exploring and practicing O2O, full channel marketing, personalized customization, supply chain integration and flexible production.

These are the exploration that can bring a qualitative leap for the shoe and clothing industry, and the only way for the pformation and upgrading of the footwear industry.

Yongjia, Wenzhou, Zhejiang, the famous shoe and clothing enterprises such as wedding bird, red dragonfly, AOKANG and so on have already carried out a good application demonstration.

Chen Hua, deputy general manager of China Telecom Zhejiang company.

In May this year, the State Council issued the "guiding opinions on deepening the integration development of manufacturing and the Internet", and put forward new requirements for the integration of the two technologies, and made clear that the manufacturing industry is the main battleground for the implementation of the "Internet +" action, and comprehensively deployed a series of new initiatives, such as the construction of the "double innovation" platform, the development of the new mode of manufacturing based on the Internet, and the construction of the industrial Internet infrastructure, so as to point out the direction for the pformation and upgrading of the traditional enterprises.

In 2014, it was listed as the 2016 Ministry of industry Intelligent Manufacturing Pilot and demonstration enterprise, and announced the cooperation with the cooperation to develop an intelligent manufacturing platform called cloud wing interconnection. No matter when and where, after the user volume is completed, the volume and volume information will be recorded into the electronic data generated, and the DIY online order will be supported through the E-MTM online intelligent order system.

Through RFID system integration clothing identity authentication, to ensure that one person, one edition, one garment, one single flow, through the precision automatic cutting machine, automatic sewing, intelligent hanging and other systems to complete the whole process of production.

The delivery time required for half a month was shortened to seven days, efficiency increased by 50%, product pass rate increased from 95% to 99%, material consumption and energy consumption were reduced by 10%, and mass customization production was realized.

As of this morning, the company's order revenue this year is about 3 billion yuan, and 2 million 850 thousand sets of retail delivery, of which mobile terminal payment accounted for more than 35%.

Wu Zhize, chairman of the newspaper bird bird Group Co., Ltd.: intelligent production of bird friendly bird overcomes the problem of "personalized sewing does not reduce quality, and single piece flow does not reduce efficiency".

Difficult problems, take the lead in realizing the 4 intelligent production of industrial industry.

Qian Jinbo, founder and chairman of the Red Dragonfly: This is an era of change. We witness another wave of industrial revolution, with Internet becoming personality, driven by innovation, crossing the road, dreaming and stepping forward.

Indeed, it is not so much the Red Dragonfly's process of shoe making and factory building that it is Qian Jinbo's pursuit of the ideal of life.

The founder from the rush of salesmen, who returned home in 1995 and set up more than 4000 distributors in the country so far, resisted the temptation of the real estate industry since 2005, and did it wholeheartedly.

And attach great importance to environmental protection, respect for intellectual property rights, and participate in public welfare activities.

All this stems from his childhood dream of red dragonflies and the deep maternal love.

AOKANG shoe Limited by Share Ltd CIO Xiao Zhong.

In addition to the good news birds, red dragonflies and AOKANG, Jack and other groups also shared their cross border integration with the Internet.

Alibaba, IE cloud, super guide APP and other companies have introduced their respective technologies and programs to help pform and upgrade traditional enterprises.

Red Dragonfly Footwear Limited by Share Ltd CIO Yao Yueming presided over the round table forum, Bosideng group CIO GUI Yilong, Korea dresses Information Center Product Director Sun Jingcheng, XTEP (China) CIO Tang Kunjun, Jack clothing research and Development Deputy General Manager Zhang Chuanyou, the president of Cixing Research Institute Zhu Xinzhong on shoes and clothing industry and Internet integration and innovation topics to discuss.

"Zhejiang province is a big province of manufacturing industry in our country, and also a big province of Internet. With the help of this" double basic advantage ", we should walk in the national industry in the integration development of manufacturing and the Internet.

Wu Junqing, deputy director of Zhejiang economic and Information Committee, said that in 2015, the level of integration of the two technologies in Zhejiang has risen to second in the whole country. This shows that the deep integration of the two economies in Zhejiang has made some achievements. However, in the new period of opportunity, how to grasp and make better use of the dual advantages to achieve new breakthroughs is a problem that the government, experts and scholars, and information construction workers need to think about.

The conference is sponsored by the China Internet association.

The China Leather Association, the Zhejiang Provincial Commission for information and the Wenzhou municipal government co sponsored the Zhejiang Information Technology Promotion Association, the Zhejiang Fashion Industry Federation, the Wenzhou Municipal Commission of letters and the Yongjia County People's government.

From the Zhejiang provincial trust system, the domestic and foreign information service enterprises, the national key shoe clothing enterprises, the key manufacturing enterprises in Zhejiang Province, the representative and responsible persons of the CIO organizations in the provinces and cities of the brotherhood, and the experts and scholars from the domestic industry, information and Internet circles, a total of more than 600 ginseng plus conferences.