Consumer Product Quality And Quality Improvement Plan (2016-2020 Years) Notice Issued

At present, China has become a major producer, consumer and trading consumer goods in the world, and consumption plays a fundamental role in economic growth.

However, the standards and quality of consumer goods are still hard to meet the increasing consumption demand of the people, showing a more obvious supply and demand mismatch. The supply structure of consumer goods is unreasonable, the competitiveness of the brand is not strong, the consumption environment needs to be improved, the domestic consumer confidence is insufficient, the domestic consumption growth is restricted, and even the consumption outflow is caused.

In order to deepen the structural reform of the supply side of consumer goods, improve the standard and quality level of consumer goods, ensure the quality and safety of consumer goods, expand effective demand, improve the quality of people's lives, consolidate the foundation for the development of consumer goods industry, and promote "the development of consumer goods industry."

"Moving towards the middle and high end, effectively promoting the smooth implementation of" made in China 2025 ", adding new impetus to economic and social development, and formulating this plan.

I. General requirements

(1) guiding ideology.

Guided by the spirit of the third and fourth plenary session of the eighteen Central Committee and the eighteen session of the Third Plenary Session of the eighteen Central Committee, according to the "four overall" strategic layout and the Central Committee and the State Council's decision making arrangements, we must firmly establish the concept of innovation, coordination, green, openness and sharing. We should closely push forward the structural reform of the supply side, lead the upgrading of the quality of consumer products with the advanced standards, push the pformation and upgrading of the equipment manufacturing industry, expand the effective supply to meet the new demands, improve the consumption environment, release the new kinetic energy, innovate the system and mechanism, stimulate the new vitality, support the standardization and quality improvement with scientific and technological innovation, highlight the standards leading, innovate the quality supply, strive to increase varieties, improve quality and create brands, and constantly satisfy the increasing consumption demand of the masses.

(two) basic principles.

Adhere to market orientation.

We should give full play to the role of market mechanism, strengthen the main body position of enterprises, stimulate enterprise standards and quality, enhance endogenous driving force, and aim at the weak links in the current consumer goods market, so as to meet the needs of traditional consumption upgrading by quality improvement, and satisfy and create consumption through technological, product and industrial mode innovation.

We should protect basic consumption, increase quality consumption, seize high-end consumption, and upgrade industries with consumption upgrading.

Persist in reform and innovation.

We should increase decentralization, decentralization and decentralization, optimize service reform, accelerate technological innovation, institutional innovation and mechanism innovation with standardization and quality improvement, eliminate institutional barriers, lift market access restrictions to the maximum extent, purify the consumer market environment, and give full play to the multiplier effect of innovation on standardization and quality improvement.

Adhere to standards leading.

Improve standard supply capability and level, and promote the pformation of main consumer product standards from followers to innovators and leaders.

Guarantee quality and safety, promote quality improvement, and promote industrial pformation and upgrading.

Adhere to the quality oriented.

We should deepen the quality oriented concept, guide enterprises to enhance their quality, brand and marketing awareness, carry forward the spirit of enterprisers and craftsmen, implement fine quality management, set up an excellent quality culture, popularize advanced standard application system and advanced quality management mode, create high-quality brand in China, and promote the development of consumer goods industry to win the quality.

Persist in opening up and merging.

Encourage industry associations, social organizations and consumers to better participate in standardization and quality work.

We should strengthen international exchanges and cooperation, take an active part in international standardization and quality management, and speed up the integration of quality and safety standards for consumer goods with international standards.

(three) overall objectives.

- the standard system of consumer goods is basically improved, the government's leading standards are coordinated with the standards set independently by the market, standard supply basically meets the growing demand for consumption, the overall level of standard formulation and implementation has been significantly improved, and the primary consumer goods and international standards in key areas are more than 95%.

The overall quality of consumer goods has been significantly improved, quality and safety problems have been effectively managed, and the quality of consumer goods in key areas has reached or near the international advanced level. The premium level of export products has improved significantly, and the passing rate of consumer goods quality supervision by national supervision is steady at 90%.

The internal driving force of the quality development of enterprises has been continuously enhanced, the quality consciousness of the enterprises has been notably improved, the quality management system has been continuously improved, the professional quality of employees and the level of technology and equipment have been greatly improved, and the added value and marketing ability of brand culture have been continuously enhanced, and the competitiveness index of consumer quality has been stabilized above 84.

Famous brand cultivation has made remarkable achievements, and there are a large number of consumer goods manufacturing enterprises with strong brand cultivation ability. The number of consumer goods brands with international influence has increased significantly, and the export of quality and competitive consumer goods occupies the forefront of the world. The value of famous consumer goods brands has greatly improved.

Two. Main tasks

(1) reforming the standard supply system.

We should speed up the establishment of a government led development standard and coordinated development of market independent standards, and coordinate the standard system of new consumer products.

Consolidate the basis of quality and safety standards for consumer goods.

Closely linked to the quality of consumer goods

We should speed up the formulation of a number of mandatory national standards, integrate and streamline the existing mandatory national standards, industry standards and local standards, eliminate cross industry and cross regional technical differences, and establish a mandatory national standard system for covering consumer goods and ensuring safety.

We should improve the recommended standard system coordinated with the mandatory national standards, and promote the pformation of consumer goods standards from production to consumption and service.

We should strengthen effective convergence of government policies and measures and standards, and form a joint effort to promote the implementation of standards.

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Improve the supply standard of consumer goods standards.

Support social organizations and enterprises to respond quickly to innovation and market demand, vigorously develop group standards and enterprise standards higher than national standards and industry standards, and increase effective supply standards.

We should focus on supporting a number of social organizations with industry influence, operation norms and consumer recognition to formulate group standards, and promote the pformation of group standards of high technology into national standards and international standards.

Speed up the integration of standards at home and abroad.

We should establish standards comparison and reporting system for consumer goods, and strengthen the analysis and study of key national standards along major trade countries and along the "one belt and one road". We should make full use of technical trade measures to promote the continuous improvement of China's standard level, improve the conformance of domestic and international standards of consumer goods, and promote the realization of "the same line and the same standard" of domestic and foreign products.

We should speed up the "going out" of China's standards, actively lead and participate in the revision of international standards, and promote the technical standards of China's superior industries to become international standards.

Column 1 standards for consumer goods at home and abroad

In view of the key consumer products and bulk import and export products, we organize the comparison between the quality standards of consumer goods and international standards and export standards, carry out the comparison and verification of key technical indicators and test methods at home and abroad, and speed up the comparison of domestic and international standards for consumer goods to build data resources.

We should speed up the pformation of important international standards, actively introduce international standards and advanced foreign standards, comprehensively promote the mutual recognition of standards with major trading countries, and issue the foreign version of China's consumer product standards.

We will build a batch of standardized demonstration areas for consumer goods in key areas, and push China's consumer goods standards to the international advanced level.

By 2020, more than 1000 key consumer goods standards comparison work has been completed, and a consumer product standard comparison data sharing system has been established. The conformance of consumer goods and international standards in key areas reaches more than 95%.

Promote standards and technology synergy.

We should strengthen the integration of technology, patents and standards in the field of consumer goods, encourage the incorporation of key technologies with independent intellectual property rights into the standards, and promote the coordinated development of technological innovation, standard development and industrialization.

We should carry out the pilot project for the pformation of scientific and technological achievements, and intensify the standard pformation efforts of new achievements such as new technologies, new processes, new materials and new products, and strengthen the research and development of new consumer goods manufacturing equipment and standards, and promote the upgrading of standards with scientific and technological innovation.

Selecting important consumer goods areas, strengthening technological standard innovation base and standard test and verification laboratory construction.

(two) optimize the standard supply structure.

We should increase the standard supply of high level, high quality and characteristic, develop new hot spots and new modes of service consumption, and meet the needs of upgrading consumption structure.

Develop personalized customization standards.

The development trend of consumer goods market segmentation is focused on improving product efficiency, performance, applicability, reliability and design level, combining the characteristics of modularization and integration of production and manufacturing of consumer goods, developing the standard system construction of customized consumer goods, formulating general standards to guide the development of consumer goods, such as sexual design, scale customization and assembly assembly, to meet the diversified, multi-level and personalized consumption needs.

Make green product standards.

Establish green product standards, certification, identification and other systems, formulate a general green product evaluation rules, the relevant departments of the relevant industries to jointly participate in and jointly promote the field of consumer products to carry out green consumer products certification, marking work.

We will set up an information platform for green product standards, identification and certification, and publish relevant policies, regulations, standards, rules, procedures, certification results and admissibility information.

We should formulate standards for carbon emission management in key industries, and guide green and low-carbon consumption.

Improve the standard of smart consumer goods.

We should carry out the construction of smart home appliances, intelligent lighting appliances and other standard systems, and accelerate the development of standards such as safety, reliability and functionality of intelligent terminal products.

To carry out the comprehensive standardization of intelligent upgrading of traditional consumer goods such as furniture and clothing.

Lead the development of standards in the field of wearable products, smart home, digital home and other emerging consumer goods.

Improve after-sales service standards.

Development of consumer products installation, commissioning, maintenance and testing, second-hand pactions, recycling and other service standards.

We should strengthen standardized public services such as inspection and testing, after sales service, explore remote tracking and instant technical support services for consumer products, promote the standardization and specialization of consumer goods after-sales service, extend to the high-end value chain, and expand the supply of quality services.

Optimize logistics standard system.

We should improve the standard system of consumer goods warehousing, distribution, supply chain management, online and offline collaborative services, and promote the innovation of consumer goods circulation mode.

Strengthen the standardization of pformation of consumer goods circulation infrastructure in rural areas, promote the implementation of logistics and distribution standards, and vigorously support the development of express logistics.

(three) give play to the main role of enterprise quality.

We should strengthen the quality awareness of enterprises, strictly implement the main responsibility of the quality of enterprises, guide and encourage enterprises to grasp the market demand, improve the quality management system, strengthen the whole staff, the whole process and all-round quality management, improve the quality and innovation ability, effectively stimulate the quality, enhance the endogenous motivation, and promote the improvement of consumer goods standards and quality.

Advocate craftsman spirit.

We should establish and perfect the honor system of skilled talents, set up benchmarks for "big power craftsmen", and create a good social atmosphere respecting technology and praising quality.

Guide enterprises to bring artisan spirit and entrepreneurship into quality culture construction, so that the spirit of craftsman will become the common value orientation and behavior criterion of enterprise decision-makers, operators and staff.

We should strengthen quality standardization, vocational quality education and cultivate vocational and technical workers.

We should extensively carry out activities such as vocational skills competition, post training and quality pacesetter, encourage employees to learn new knowledge, study new technologies and use new methods, and accelerate the development of high-quality and high-quality talents with shortage and innovation.

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Promote lean manufacturing.

Encourage and guide enterprises to implement meticulous quality management and establish a low carbon and efficient production and operation mode of consumer goods.

We should actively promote and apply advanced quality management techniques and methods such as lean manufacturing, total quality management and excellent performance, and carry out extensive activities such as quality comparison, quality control and quality improvement.

Support enterprises to improve quality online monitoring, online control and product lifecycle quality traceability.

Guided by the development of the consumer market to the middle and high-end development, the equipment manufacturing industry will take the initiative to improve the performance, function and technology level of the equipment, and promote the upgrading of the "China made" whole industrial chain.

Promote self declaration of enterprise standards.

We should unlock and revitalize enterprise standards, abolish the enterprise standard filing system, guide enterprises to declare their own standards of public implementation, disclose product quality commitments, and improve the pparency of consumer product standard information.

Third party organizations are encouraged to assess the level of open standards and publish the enterprise standard list.

Set up a standard leader system for enterprises, and guide consumers to choose more standard leader products to meet the market demand for high quality products and high quality services.

We should conduct post supervision in the open standards of enterprises' standards based on random inspection and comparative evaluation, and incorporate standard implementation into quality credit records, so as to promote enterprises to actively implement high standards, pursue high quality, and promote quality competition mechanism with high quality, high price and survival of the fittest.

Three. Key areas

In the field of general consumer goods, which is closely related to the daily life of consumers with strong demand for consumption, we should give full play to the role of market mechanisms and enterprises, accelerate the construction of a new standard system for consumer goods to meet market demand, increase the standard supply of consumer goods, strengthen industry management, quality supervision and other policies and measures, and link up with standards.

(1) household appliances.

Adapt to the development trend of high-end and intelligent household appliances, and increase the supply of group standards and high-level enterprise standards.

The standardization and grading of household electrical appliances should be carried out to improve the performance and consumption experience of new household electrical appliances such as electronic toilets, air purifiers, household cleaning robots and so on, so as to improve the comfort and intelligence level of traditional household appliances such as air conditioners, refrigerators, washing machines, and optimize the appearance and function design of traditional kitchen appliances and personal care household appliances, such as rice cookers, razors, etc.

We will enhance the level of deep intelligence of multi product and multi brand household appliances, and promote the rapid development of smart home.

In view of the pformation of residents' lifestyle and popularization of household appliances in the process of new urbanization, we should speed up the revision and revision of mandatory national standards, and comprehensively raise the requirements of household appliances safety, energy conservation, water conservation, service life, installation and maintenance.

(two) consumer electronics.

In view of the development characteristics of the networking and innovation of consumer electronic products, combined with the new generation of information technology, such as cloud computing, big data and Internet of things, we promote the innovation, patent and standardization of artificial intelligence, intelligent hardware, smart home, virtual reality, and Internet of things.

Speed up the construction of high quality product lines and intelligent factories, and guide production enterprises to continuously develop new technologies, new products and new applications.

From the perspective of safety, stability and reliability, we should further improve the technical standard system of consumer electronic products.

Develop smart phone, wearable devices, new audio-visual products and other intelligent terminal product standards, strengthen information security, privacy protection requirements, carry out human comfort, ease of use evaluation and evaluation, regulate the crowdsourcing crowdsourcing product market, online and offline sales market.

(three) home furnishing and decorating products.

Around the residents to improve living standards, improve consumer demand for home environment, and promote the healthy and integrated development of home decoration.

For furniture, lighting appliances, kitchen and bathroom hardware, coatings, sanitary ceramics, wallpaper, carpet and other household decoration products, we must speed up the establishment of a mandatory national standard system, strictly limit toxic and hazardous substances and VOC requirements, and improve matching detection methods, testing equipment and testing capabilities.

To carry out the comprehensive standardization work of home decoration and decoration, encourage qualified enterprises to play the advantages of technology, capital and brand, extend the service chain, pform from single product manufacturing to "product + product" and "product + service", and build a comprehensive standard for home decoration and decoration, supporting enterprises to provide the overall solution of home decoration and decoration to meet the needs of consumers.

(four)

Products.

Adapt to the development needs of individual consumption, fashion consumption, quality consumption and brand consumption, consolidate the traditional dominant position of textile, clothing, shoes and hats, leather bags and other industries, speed up the technological innovation and industrial upgrading of jewelry, clocks, glasses, hair products and other industries, increase the protection of intellectual property rights, and enhance the ability of innovative and creative design.

We should promote the promotion of new technology industries such as 3D body measurement, digital fitting, product traceability, wearable clothing and so on. We will draw up a general standard for the whole process service and product quality of customized processes, and guide clothing and apparel production enterprises to give full play to local advantages, expand individual customization, scale customization and high-end customization industry, and win the consumer market with precise design, precise production and precise service.

We should optimize and perfect the standard system, develop key technical standards, and improve the quality requirements of new fibers, high-quality cotton and linen wool, high end cashmere and silk leather, and standardize the functional requirements of textile products such as waterproofing, windproof, thermal insulation, antibacterial and so on, and create high-end products.

(five) women, children, elderly and handicapped products.

In view of the rapid development of women and children products, senior citizen products and handicapped goods market, a cross domain and cross industry general standard system is established, and the safety requirements and functional design of consumer products for special populations are strengthened, and the identification, publicity and evaluation of products used by special populations are standardized.

We will further intensify the standardization of children's and children's daily necessities and primary and secondary school products, and strictly enforce the safety standards for children's toys, baby diapers, baby comfort products, children's furniture, children's clothing, shoes and hats, and strictly label children's products.

To promote cross border integration of children's products design and domestic animation culture products, enhance product interest, entertainment and attractiveness, cultivate and expand a number of independent brand enterprises.

We should speed up the standardization work of women's feeding supplies, hygiene products, household beauty and hairdressing supplies, and enhance the quality level of their own brands.

To promote the standard and quality of elderly products and expand the market of cultural entertainment, fitness and leisure products for the elderly.

We should speed up the development of rehabilitation assistive devices industry, improve the standard system, and focus on promoting the standardized development of products such as care for the elderly and injured patients, life education and employment assistance for disabled persons, and rehabilitation for disabled children.

(six) cosmetics and daily chemicals.

In order to meet the diversified demands of consumers on product efficacy, we should improve the standard system of cosmetics, oral care products, washing products, wax products and household insecticide products, and formulate standards such as basic general, important products and testing methods, so as to prevent excessive toxic and harmful substances.

We should formulate special standards for children and other special groups to use cosmetics and oral care products.

To speed up the testing methods and standards of restricted ingredients and Chinese herbal toothpaste in special purpose cosmetics.

To strengthen the development of standard samples (substances) for daily chemicals.

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(seven) stationery, sports and leisure products.

In response to the needs of residents to pform their lifestyles and enrich their cultural life, we should promote diversified development of cultural, educational, sports and leisure products, and speed up systematic coordination, emphasis, and comprehensive coverage of the standard system and quality assurance system for stationery and sports goods.

We must strictly limit the standards of toxic and harmful substances, and vigorously improve the safety level of student supplies.

Guide production enterprises to strengthen quality control and control, comprehensively improve the overall quality level of spare parts (components), manufacturing processes and basic materials, and promote the quality improvement of stationery, pens, musical instruments and other finished products.

Speed up national fitness equipment, winter sports equipment, outdoor leisure sports (water, mountaineering, fishing tackle and bicycles) equipment, national traditional sports equipment and protective equipment and other standards, and strengthen the development and application of new materials and technologies for sports goods.

(eight) traditional culture products.

We should carry forward the Chinese traditional culture, strengthen the cultivation and protection of the brand names of traditional cultural products, such as the time-honored brands and geographical indications, and guide the production enterprises of cultural products with independent intellectual property rights and inheriting traditional national culture and skills. We should speed up the upgrading of quality, create famous brands, increase the added value of brand culture, enhance the competitiveness of quality, and promote the industrialization and scale development of traditional cultural products.

Aiming at the development needs of the four treasures, fireworks, Taketo, silk, porcelain and lacquer ware, we should speed up the establishment of mandatory standards for safety and environmental protection, and increase the quality supervision of sales products in tourist attractions.

We will carry out standardization of cultural creativity, traditional crafts and evaluation tests, promote the simultaneous development of international and domestic standards, increase the publicity and display of traditional cultural products, promote the export of traditional cultural products, and promote mutual learning and mutual learning between Chinese and foreign cultures.

(nine) food and related products.

We should improve the food safety standard system and continue to carry out the revision and revision of the mandatory safety standards such as pesticide residues, veterinary drug residues, heavy metals and other harmful substances in the human body, as well as the detection methods, infant food, food additives, food nutrition fortifier and hygiene requirements of food production and operation process.

Emphasis should be laid on formulating quality standards for traditional food products and promoting the industrialization of traditional foods.

Efforts should be made to develop new product standards for convenience foods, frozen foods, baked foods and modern biological fermented foods, and formulate a description standard for network food information so as to meet the needs of emerging groups such as food consumption diversification.

We should improve the standards of food containers, packaging materials and intelligent food packaging production lines, and constantly improve the quality standard system of food related products.

We should intensify supervision and spot checks on food and food related products, strengthen risk monitoring and monitoring of food related products, carry out risk assessment of food related products according to different materials, adjust the licensing catalogue and licensing rules according to the assessment conditions, gradually increase the access threshold, release early warning of consumption, mobilize industry associations, consumers and other multilateral forces to participate in food safety supervision, form a pattern of CO governance in the whole society, effectively curb food safety incidents, ensure safe consumption and promote healthy China construction.

Four, safeguard measures

(1) strengthening the construction of laws and regulations.

We should improve laws and regulations on the quality and safety of consumer goods, speed up the revision of the standardization law and the consumer goods safety act and the quality promotion law, improve the quality incentive policy, and strengthen the quality and pluralistic co governance, so as to provide legal guarantee for the improvement of consumer goods standards and quality.

Adhere to the administration according to law and maintain the high pressure of consumer product quality supervision.

We will organize special training and practical training for administrative law enforcement personnel of consumer goods, so as to improve the overall quality and law enforcement level of law enforcement personnel.

We should strengthen the level supervision of consumer product law enforcement and strictly implement the responsibility system of administrative law enforcement.

We should enhance the quality of consumer goods, enhance publicity and education in the rule of law, popularize the legal knowledge of consumer goods quality, and guide consumers to solve the problem of infringement of consumer goods through judicial and people's mediation.

(two) strengthening fiscal and tax policy support.

We should co-ordinate the use of existing capital channels to encourage social capital to set up a special fund for consumer goods standards and quality upgrading in a market-oriented way. We will focus on supporting standardization construction, quality based capability upgrading, quality and technological innovation and application promotion in the field of consumer goods, guiding social resources to mass brand dominant enterprises, improving the market mechanism of good quality, high quality and high price, and encouraging more enterprises to take the road of quality development.

We should carry out structural tax reduction, implement R & D expenses plus Deduction Policy and equity incentive tax policy, push the pilot of business tax reform VAT completely, link up VAT deduction chain, and enhance business vitality.

We should explore the establishment of standard innovation financing and credit enhancement system, improve the incentive mechanism for enterprise standards innovation and participation in the formulation of international standards, and promote enterprises to actively participate in international standardization activities.

The preferential policies and standards for improving the standards and quality of consumer goods are also promoted.

In the government procurement and tendering and bidding activities, relevant standards, technical conditions and quality and safety requirements are included.

(three) strengthen the training of quality talents.

We should deepen the reform of education and teaching system, strengthen vocational education and skills training, and establish and improve the training mechanism of applied talents and skilled personnel.

The implementation of the quality improvement project for all staff should be carried out, and the training of enterprise managers and front-line workers should be intensified.

We should guide and encourage large and medium-sized enterprises to implement the chief quality officer system and cultivate qualified leaders.

Improve the quality of professional and technical personnel title evaluation methods.

We should explore the mechanism of joint training of talents in enterprises and universities, vocational schools, standardization and quality research institutions, carry out the New Apprenticeship System of enterprises and enterprises, and establish a "dual" technical personnel training mechanism for schools and enterprises, so as to train more skilled and skilled workers who meet the needs of the market.

We should intensify efforts to introduce talents in foreign countries such as standards, metrology, certification and accreditation, inspection and testing, and strengthen the exchange of international quality talents.

We should encourage and support trade associations and institutions of higher learning to establish standardization and quality management related research institutions and cultivate high-quality standardization and quality talents.

We should introduce the salary system that embodies the value of skilled workers, improve the income distribution incentive mechanism and the social security system such as "five risks and one gold", improve the welfare benefits of skilled personnel, and promote the shift of workers from ordinary workers to skilled personnel.

(four) strengthen publicity and education and public opinion guidance.

Building advanced quality culture with Chinese characteristics and vigorously promoting the craftsman spirit of excellence.

We should popularize the concepts and methods of advanced quality management and carry out mass activities in depth.

We should strengthen the standardization and quality knowledge publicity and education and policy interpretation, and advocate the concept of high quality, high price and green, safe and healthy consumption.

We should strengthen the publicity of quality information, correctly guide public opinion, set up a good image of China's standards and quality, and boost market confidence.

(five) strengthen organizational leadership and departmental collaboration.

All regions and departments concerned should strengthen the organizational leadership of the implementation of this plan, strengthen communication and coordination, and cooperate closely in the upgrading of consumer goods industry, scientific and technological innovation, quality supervision, market supervision, vocational education, finance and taxation, etc.

Governments at all levels should establish and improve the quality incentive and restraint system, integrate the work of consumer goods standards and quality improvement into the scope of government quality work assessment, and formulate relevant supporting policies and measures to ensure that all policies and measures are put in place.

The AQSIQ and the national standards committee shall strengthen supervision and inspection of the implementation of the plan together with the relevant departments, and report to the State Council in a timely manner on major issues.