MK And VB Are Popular In New York Fashion Week.

For New York Fashion Week

ListenFirst, a US marketing company, has done a series of data statistics.

According to the statistics of social media data, Michael Kors got the top priority.

The statistics are derived from 9 days in from September 7th to 15th, including Facebook, Google, Instagram, Tumblr, Twitter, YouTube and other social media.

According to the statistical results, Michael Kors is in.

During the period, 9 million 600 thousand participation was obtained, followed by Victoria Beckham, with 4 million 300 thousand participation. Third of the brands were Sherri Hill, famous for their evening wear, and got 3 million 200 thousand participation. It is worth noting that the top guests of the Sherri Hill show appeared in the Rio Olympic gold medallist Simone Biles and Aly Raisman.

ListenFirst pointed out that Michael Kors's #AllAccessKors advertising blockbuster launched in September 11th for its new smart watch has attracted widespread attention during the fashion week of New York, and has aroused heated discussion and has been well received by consumers and the media.

In addition, popular supermodels Kendall Jenner and Bella Hadid are all involved in the brand show and brand participation.

The fourth largest brand is the Tommy Hilfiger with 2 million 400 thousand participation. The brand launched the discussion label #TommyNow in September 9th and released Tommy x Gigi, a partnership with its It model Gigi Hadid.

According to ListenFirst, Tommy Hilfiger took the first place in the online participation day, gaining 411 thousand participation, an increase of 347% over the previous day's participation, and 36% higher than the same period last year.

According to the data, after the Tommy Hilfiger show, there are 93 thousand and 700 posts on Twitter discussing brand and the latest cooperation series. The ListenFirst company report leader revealed that after 24 hours of the Tommy Hilfiger show, the brand's network participation has been soaring, and the second day has also increased 15%, keeping it in the first place.

This situation is very rare for a fashion brand, because after a show, it will generally pay attention to the next upcoming brand.

In the fifth place is Banana Republic, with 2 million 400 thousand participation, sixth Marc Jacobs with 1 million 300 thousand participation, followed by 1 million 260 thousand Herrera with 1 million 260 thousand participation, Tom Ford eighth in 1 million 200 thousand participation, Ralph Lauren with 1 million 100 thousand participation and 93 thousand and 800 Desigual participation.

According to ListenFirst, benefit from the "watch to buy" mode, Tom Ford ranked second on the day of the press conference, gained 334 thousand participation through social media. In addition, the presence of British pop singer Rita Ora and American movie star Uma Thurman also attracted more attention for Tom Ford in the Internet.

ListenFirst company joint CEO and co founder Jason Klein pointed out that through the analysis results, it can be seen that Tommy Hilfiger and Tom Ford launched the autumn winter series at the press conference instead of the 2017 spring show series's decision is correct, because joined the "watch buy" camp, consumers need seasonal products.

During the fashion week, these two brands gained high popularity on the Internet, and the effect was remarkable.

Jason Klein added that the activities of different brands on different social media are different. The most active brand on Facebook is Sherri Hill, the most active brand on Twitter is VFiles, Instagram is the most popular brand of Victoria Beckham, and the most concerned brand is YouTube.

It is worth noting that Yeezy, which has attracted much attention, did not list the top ten Internet participants, but the brand gained a high degree of Internet participation last year.

ListenFirst explained, and others.

Unlike brands, Yeezy has no official social accounts, such as Facebook, Twitter and Instagram. There is no official page of the brand. The posts on the Internet are not issued by the brand official. Therefore, the data of Yeezy can only be collected by non brand side, but there is no comparison.

Attachment: the top ten brands in New York fashion week from September 7th to 15th.

1. Michael Kors

2. Victoria Beckham

3. Sherri Hill

4. Tommy Hilfiger

5. Banana Republic

6. Marc Jacobs

7. Carolina Herrera

8. Tom Ford

9. Ralph Lauren

10. Desigual