Sun Ruizhe: The Way Of "China'S Intellectual Creation" In The Chinese Garment Industry

When it comes to "China Intelligent Manufacturing", people usually think of large equipment, automobile and aircraft. In fact, every small product closely related to life, such as a close fitting garment and a sophisticated button, embodies the grand proposition of advancing the structural reform of the supply side, and also needs to enhance the "intelligence content".

Sun Rui Zhe

At present, Chinese clothing Facing the fierce competition and the pressure of climbing spanformation, the industry began to embark on the road of "China's Intelligent Manufacturing". The whole industry is innovating itself through concept innovation, technological innovation and mode innovation, thus leading consumption and changing life. At the recent China clothing forum Hangzhou summit, entrepreneurs, designers and market analysts gathered together to launch a brainstorming about how the clothing industry realized the topic of "China's intelligence".

Technological change: make industry more intelligent

"Supply side structural reform, first of all, technological innovation." Sun Ruizhe, President of the China clothing association, said at the summit that intelligent technology and mode are reinventing the garment industry, bringing revolutionary changes to the traditional mode of production, exchange and lifestyle.

Looking around the domestic garment industry, the efforts of practitioners have made many achievements.

Every idea is satisfied, and every product is tagging. Relying on cloud data and cloud manufacturing, the current garment industry can achieve personalized customization on line, and realize the flexible supply of point to point.

Computer reads personalized data, intelligent machine tool tailoring, automatic matching fabric accessories... In the news bird (4.740, 0.03,0.64%) intelligent manufacturing plant, the machine can also achieve personalized tailoring. Relying on intelligent equipment, not only the efficiency of cutting has increased more than 5 times, but the output of customized production has expanded from 600 pieces per day to 1200 pieces, and the pass rate has also increased significantly.

"Previously, according to the agent's pre production, it is now directly connected to the users, so there is no need to worry about inventory." Wu Zhize, chairman of the news bird group, said that the development of intelligent manufacturing can truly achieve the goal of production and precise supply, and break through the bottleneck of high inventory, low turnover and high channel cost. In 2016, the news bird expects to achieve 800 million yuan in customized business.

Technological innovation is not limited to manufacturing, but has great potential in product development and creative design. The famous underwear brand Ai Group recently released smart underwear with high-precision sensors and chips. It can monitor the heart rate by "second level" and amplify the additional functions of the products.

Wang Xiwen, director of the Intelligent Manufacturing Research Institute of the Ministry of international economic and technological cooperation of the Ministry of industry and commerce, pointed out that from the "manufacturing" to "intelligent manufacturing", the domestic garment industry is building a new manufacturing system, promoting the quality and efficiency of the industry, moving towards the middle and high end, and leading the industry spanformation.

Mode change: more intimate with consumers

The invariable rule of the business market is to treat every consumer well. All modes of change must aim at establishing a more intimate relationship with consumers. Ye Shouzeng, chairman of the domestic women's clothing brand, said at the summit that whether to make use of net marketing or buying experience, the core is to reduce redundant channels and directly dialogue with consumers.

Recently, a number of domestic clothing brands have reduced agents, franchisees and department stores channels, increased the layout of e-commerce platforms, and some have even made online marketing through signing the net.

Lu Xiao, a professor at Fudan University, said at the summit that thanks to the emergence of some new models such as D2C and C2M, manufacturers can perceive changes in the market demand and respond quickly, lock in effective demand and enhance effective supply.

In addition to narrowing the distance, how to provide users with a higher level of guided services is one of the trends in the spanformation and upgrading of the garment industry. Many garment manufacturers are trying to abandon their old thinking and turn to the content providers of lifestyle.

In the fast paced moment, Inman Specially launched "cotton and flax artists", covering clothing, bags, accessories and other aspects, aiming at using natural fabrics and simple modeling to help consumers experience comfortable "slow life".

In addition, the sharing mode is being tested in the clothing industry and a new revolution is brewing. Such as integrating idle resources in the industry, achieving capacity sharing, creating industrial platforms, realizing creative sharing, and achieving product sharing through garment leasing and recycling.

Sun Ruizhe said that the sharing mode helps to converge and integrate resources creativity, enhance the industry's innovation ability, reduce repeated input and increase the added value of products.

Brand spanformation: seeking value and cultural identity

"People are more willing to pay for their feelings than a product." Sun Ruizhe said that with the upgrading of consumption structure, consumers' cultural and psychological identity is very important. Consumers can expect and rely on brands, so that they can seize the future market.

The Chinese garment industry, which used to be synonymous with processing, is now increasingly aware of the importance of brand building. From selling products, selling services to the final output culture, the "China smart" signboard is being developed more connotation.

In recent years, a bookstore called "Fang Shu" has become popular among young people in literature and art. The cultural space of books, costumes, coffee and exhibitions comes from the hand of a clothing brand named "exception". Exception Mao Jihong, chairman of the board of directors, believes that enterprises should expand their perspective to life and make fashion with new ideas. Setting up "Fang" is to provide a platform for culture and art, to integrate fashion with traditional culture, so as to enable consumers to find more identities beyond clothes.

Apart from the exception, the clothing brands such as Wo, AI and so on have set up living space to integrate "Aesthetics" and "art" into commerce.

In addition to these ideas, more and more Chinese clothing brands are stepping up to go out and appearing at the international fashion week and exhibition. They combine the oriental flavor with the Western flavor, showing more and more international norms. In addition, many domestic clothing brands set up overseas companies, by employing the world's top brands of designers, designers, etc., to inject more diverse values into products.

"We need to build the" innovation triangle "based on technology, mode and culture to refine the endogenous driving force of brand development and create a new era of China's fashion economy. Sun Rui Zhe Say.