Jingdong Apparel Is Launching Six Major Brands In London Fashion Week To Promote Customized Business.

When the basic needs of clothing, food and housing have been satisfied, people's consumption psychology is more and more diverse and diversified. It reflects the typical trend of consumption upgrading in this era.

Data released by "B2C quarterly monitoring report of China's market for the second quarter of 2016" released by Analysys also showed that with the continuous upgrading of China's consumer market, consumers' personalized preferences and diversified demand for clothing products continue to highlight.

At the same time, the scale of clothing trade in China's B2C market reached 208 billion 900 million yuan, an increase of 44.7% over the same period last year.

As a leading e-commerce platform,

Grasp the trend of the market and force the garment customization business.

In September 19th, Jingdong will join the six major brands in London Fashion week to host the fashion show "Beijing system". The "Beijing system" is specifically disassembled into two business dimensions of high-end customization and personalized customization, which touch different consumers and meet the dual needs of personalized design and experiential consumption.

ID files + customization to meet individual needs of consumers

It is reported that in order to further enhance the shopping experience and enable consumers to get accurate recommendation in line with their own personalization in the shopping process, Jingdong set up the ID file for users, through the analysis of consumer consumption data and behavior trajectory, recording the consumption characteristics of demand, preferences, sizes, price segments, and so on, to achieve customized personalized recommendation.

In the planning of apparel customization business, consumers will be able to enrich user files and use products such as "size assistant" and "virtual fitting room" through the consumers' preferences for brand, style, material and so on, and the entry of body data. On the one hand, data matching recommendation is recommended to reduce the size selection cost of consumers. On the other hand, through 3D modeling technology, consumers can restore and display virtual fitting models that conform to their physical characteristics, and then facilitate the online fitting and purchase decisions of consumers.

London is a global custom sanctuary. The London Fashion Week is known for its avant-garde avant-garde.

Choosing London Fashion week to launch garment customization business has a sharp professional vision.

It is reported that the joint appearance with Jingdong in London Fashion Week's brand is: EVE de CINA, Kevin Kelly, NE TIGER, By Creations, Bai pin, X Lando, Heng Mei Rui jewelry.

Among them, the senior men's clothing brand Kevin Kelly is famous for its professional private tailored service, and By Creations Bai pin brings Italy fashion design and Italy handcrafts to consumers through the Internet platform.

London Fashion Week is the third appearance of Jingdong clothing in the international fashion week. In September 2015, Jingdong apparel first introduced the Chinese women's clothing brand to the official agenda of the Milan international fashion week. In February 2016, Jingdong clothing carried five excellent.

The original brand put on the first "show or buy" in the history of New York fashion week.

From "Shang Milan" to "Shang New York", every appearance of Jingdong clothing on the international fashion week has made the international fashion industry have a new understanding and understanding of China's fashion industry.

The industry believes that with the frequent exchanges with the international fashion field, Jingdong clothing will have more and more strong grasp of the trend of fashion. Once again, the successful attempt has gradually established Jingdong's right to speak in the Chinese fashion industry.

As a leading electricity supplier in China, this kind of discourse power is more conducive to the better combination of fashion and consumption by Jingdong, bringing the high quality consumption experience synchronized with the international market for Chinese consumers.