Under Armour Looks Forward To Upgrading Its Position In The Fashion Industry, Aiming At The Brand Of High-End Clothing Launched By Millennial Customers.

Famous for its sweat clothes.

Under Armour (UA) launched a series of high-end clothing brands in New York fashion week this week, looking forward to upgrading its position in the fashion industry and aiming at millennial customers.

UA released this summer as NBA star Corey to create all white and cumbersome shoes, then became the laughing stock of sports fans and tastes, and is well-known.

Preuss (Ben Pruess) and Tim Coppens (UAS) jointly created the new brand UAS (Under Armour Sportswear), will be a weapon to pull back the city.

The company said that the UAS series of clothing was targeted at the group called "ambitious millennials". Consumers of this group may be willing to drop 199 dollars to buy 1 woolen trousers or 1500 dollar windbreaker.

Although the UA Chengjun later than Nike Ju, Edida and other well-known competitors, in recent years, rapidly emerging, widely known sweating by football, basketball and other athletes love.

UA saw $3 billion 960 million in revenue last year.

The 1/10 of Nike Ju.

Analysts said that if UA wants to maintain its recent two digit growth, it must break through the status quo.

Prof said that the UAS series is fashionable in style, despite the opposition.

Heading for the street breeze, UAS chose to wear pants, shirts and coats to build a young professional style on the east coast, locking customers from the street to the professional atmosphere.

Morgan Stanley analyst Sol (Jay Sole) said that UA can be regarded as the "marketing cost" in the recent fashion of the fashion dress series. With the announcement of the company's expansion plan for the Karl department store (Kohls), the new series will help to get rid of the image of the Chinese brand.

Molloy, chief financial officer of UA, said at a retail seminar last week that the UAS series is a long-term plan that will take years to work. "But we firmly believe that the next wave of growth momentum will come next," Lawrence Molloy said.