Two Japanese Clothing Brands First Open Shop, Then Open Stores To Enter The Chinese Market.

Japanese clothing companies continue to increase their online exposure rate in China, attracting Chinese consumers to shop.

At present, there are not many Japanese clothing manufacturers in China, and before they open their stores, they first increase through low-cost online stores.

Popularity.

In September this year, Japan's TSI Holdings plans to push online stores in China, bringing in two.

Series: JILL by JILLSTUART and JILLSTUART.

TSI has the authorization of these two brands in Asia outside Korea.

The company also plans to open a store on Tmall international.

At the same time, an official micro-blog was also set up to try to enhance brand awareness through social media.

TSI is now launching online stores for Taiwan shoppers and selling nano universe's brand products.

Tokyo Base also launched cross-border e-commerce websites in August this year, selling products directly to consumers outside Japan. The company hopes that Chinese websites can attract consumers in Hongkong and Taiwan.

Tokyo Base is famous for its selected brand products in Japan.

The company sells 20% of its flagship stores in Harajuku, Tokyo, from foreign tourists.

In Japan, the company's online sales account for 30% of total sales.

After the establishment of brand awareness on the Internet, Tokyo Base will be on the Internet.

And other areas open shop.

United Arrows also started selling products online to overseas consumers at the beginning. It opened online stores in Taiwan.

The company opened its first physical store in Taiwan in 2013, and now has three stores in the region.

United Arrows plans to increase the number of stores in Taiwan to about 10 by March 2022, if online sales are approved by the company.

According to the data of Japan's Ministry of economy and industry, in 2015, Chinese consumers crossed the border.

It bought a Japanese product worth 795 billion 600 million yen (US $7 billion 780 million), which is 31% higher than that in 2014, and it is expected to reach 2 trillion yen (about US $19 billion 500 million) by 2019.