• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Sales Of Clothing Are Not Good, Brand Sighs.

    2016/10/2 7:23:00 72

    Fashion IndustryClothesDesigners

      

    Fashion industry

    Bad news has been pouring in recently: John Lewis has lost 75% of its profits for half a year; Primark, a fashion chain retailer, expects sales to drop by 2% this year, while Marks & Spencer downloaded its revenue in July after shrinking dramatically.

    It is funny that these fashion companies, which are the main market in the UK, have recently focused their attention on the weather to ease their doubts and reproach about their poor performance. 4 and May are not hot enough. 8 and September are not cold enough. How do you sell us clothes?

    "Consumers are constantly reducing their spending on fashion. We have never seen anything like that before."

    Morgan Stanley retail analyst Geoff Ruddell found that the decline has set a new record in the past 20 years.

    In view of today's unpredictable climate conditions, most people choose to wait and see that they will buy clothes until winter is really coming.

    "10 years ago, everyone was ready to buy winter clothes."

    Kantar Worldpanel analyst Glen Tooke, an analyst at market research company, pointed to London's more than 20 degrees of weather, "but obviously, who will buy a coat in this weather?" in September 13th this year, the highest temperature in London reached 30 degrees Celsius, but it was basically below 20 degrees in September last year.

    Analysts say so.

    "As we all know, climate is the reason for the poor sales, but I have to believe this time."

    Neil Saunders, an Conlumino retail analyst at research firm, said.

    Anne Critchlow, an analyst at Societe Generale, expects H&M to drop 2 percentage points year-on-year, and its downtrend is likely to be reflected in its operating margin. "It's too warm at the turn of summer and autumn, which is a great help to the whole European fashion market."

    If the new season continues to delay, retailers can only be forced to sell products at a discount, according to Jamie Merriman, an analyst at Bernstein Research.

    "We hope that H&M and other fashion companies will have sufficient supply to cope with today's climate, otherwise we will have to increase the discount rate," she said.

      

    Due to the fact that the temperature difference is no longer obvious, retailers have to find ways to change the old model in order to cope with sudden changes.

    For example, change from the original seasonal clothing to the overlay, and ensure that there is a certain amount of light weight while storing the thick clothes in winter.

    However, given that most British retailers rely heavily on the supply chain in the Far East or South Africa, it is difficult for retailers to adjust inventories in advance of the temperature once pportation is launched, so it may be the "cold winter" on the sales pitch.

    Who is in charge of fashion and weather?

    A few months ago, the world's second largest fashion retailer.

    H&M

    A huge flagship store has been opened in Hungary.

    "In the short term, the company can only deal with the price reduction measures," the regional manager interviewed by the European news agency.

    From a long-term strategic perspective, we may have to consider whether it is necessary to develop more seasonal series to mitigate the impact of climate on sales performance.

    Beyond consumption, the four seasons are another key factor in the fashion industry.

    Why is that?

    Designer

    It will release two series of "spring summer" and "autumn and winter" according to the season, and even to some extent explain the common points of the four fashion week hosts: they all have four distinct boundaries.

    In addition, this is also a suggestion that we should see "clear stock" and "new product shelves" every season and season themes.

    But recent fashion practitioners seem to have made some changes.

    Burberry took the lead in erasing the definition of seasons, replacing the original "spring summer" and "autumn and winter" with "September series" and "February series".

    Its latest series in London, including denim, knitted, pajamas, silk and military coat, is enough to satisfy consumers living in all areas.

    Aware of the sensitive factors of climate, more than one Burberry family, many small scale brand designers are also taking action.

    When the distribution of passenger groups is wider and wider, it is difficult to take into account the needs of all sides.

    Chen Xuzhi, a new designer, heard the complaints from overseas buyers that he was facing unsalable products in autumn and winter due to the early arrival of local spring.

    For him in London, it was still cold in 3 and April.

    Therefore, when designing the latest spring and summer series, Chen Xuzhi will put more emphasis on the clothing itself and adjust the thickness ratio, so that buyers can have more choices.

    Temperature is not the only reason for poor sales.

    Just as we learned just two days ago that La Nina time may bring a cold winter to Chinese people.

    In the past few years, influenced by the El Nino phenomenon, we have been in the warm winter condition.

    For fashion brands, it is almost impossible to adapt to the sudden climate in all regions.

    Moreover, solving the temperature problem may not be able to save sales.

    In March, the overall retail market in the UK was in a low ebb. Apart from the temperature, the economic background played a negative role.

    Andrzej Szczepaniak, an economist at Barclays Bank, believes that although the personal consumption in early 2016 is slowing down, the referendum in the second half of the year will really affect consumer confidence.

    And that's how things are going. British consumers have slowed down as Optima has finally won.

    Since most of the British fashion brands are located in Asia, the pound that has been devalued by the European referendum has increased the cost.

    In order to maintain profitability, most brands will raise the price in the UK area, and ultimately the extra cost will no doubt be borne by consumers.

    However, consumption abroad is also unlikely. Especially when the destination is the United States, the high dollar makes British consumers more stressed.

    Once Domino is launched, it is difficult for all participants to stay away.

    Overseas suppliers may be replaced by local counterparts; buyers will not only consider the current price tag, but also worry about price fluctuations in the next 6 months.

    The complexity of these problems is not less than that of climate.


    • Related reading

    Sports Leisure Brand Lululemon Opens Up Men'S Clothing Market

    Management strategy
    |
    2016/9/29 9:08:00
    97

    Online Shopping Mall Amazon Launched The Autumn Dress Promotion

    Management strategy
    |
    2016/9/29 7:26:00
    87

    China'S Local Valentino, Chinese Clothing Brand V-Grass

    Management strategy
    |
    2016/9/23 8:50:00
    141

    Brand Clothing's Two Electricity Supplier Road

    Management strategy
    |
    2016/9/20 8:12:00
    190

    Wu Zhize, Chairman Of Nearly 100 Million News Birds, Rushed To High-End Customization, Internet Finance Is All Fashionable Stuff.

    Management strategy
    |
    2016/9/12 7:19:00
    71
    Read the next article

    Taiwan Costumes Clothing Brands Use Data To Highlight Tight Encirclement

    Brother, Taiwan clothing brand, sales have been among the top brands in the domestic women's clothing brands. Let's take a look at how the brothers speak with data and highlight the difficulties of the market.

    主站蜘蛛池模板: 一级做a爰片性色毛片男| 国产三级在线视频播放线| 亚洲妇熟xxxx妇色黄| 500福利视频导航| 欧美日韩第一区| 国产精品综合一区二区三区| 亚洲欧美色一区二区三区| 99久久免费精品高清特色大片| 男人j进入女人j内部免费网站| 天天操天天干视频| 亚洲视频精品在线观看| 99re最新地址精品视频| 欧美日韩激情在线| 国产精品亚洲成在人线| 亚洲av无码片区一区二区三区| 日韩一区二三区国产好的精华液| 最近高清日本免费| 国产影片中文字幕| 久久久久人妻一区精品色欧美| 色香蕉在线观看网站| 成人免费无遮挡无码黄漫视频| 午夜剧场1000| a在线观看网站| 欧美老熟妇又粗又大| 国产精品jizz在线观看老狼| 五月天婷婷社区| 韩国三级大全久久网站| 拍拍拍无档又黄又爽视频| 同城免费妇女寂寞| www.尤物视频.com| 欧美牲交a欧美牲交aⅴ图片| 国产福利小视频| 久久久久黑人强伦姧人妻| 精品国偷自产在线视频| 在线观看永久免费| 亚洲免费人成视频观看| 骚视频在线观看| 小说区亚洲自拍另类| 亚洲欧美日韩国产精品网| 国产精品亚洲精品青青青| 扒开美妇白臀扒挺进在线视频|