• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Prada Is Actively Investing In Digital Communications And Social Media.

    2016/10/2 11:53:00 44

    PradaDigital CommunicationSocial MediaBrand Strategy

    Magri issued a research report that the Prada Prada (01913.HK) rating rose from the big market to the big market. It was considered that the sales performance in the first half of 2017 was still affected by the macro-economy, and the geopolitical risk increased. However, the company's product quality, operational efficiency and cost control were improved. The profit forecast for the 2017 year was 3%, 2018 in 30%, and the target share price rose from 18 yuan to 33 yuan.

    Prada has been in the bottom since last year.

    Luxury goods

    In the first half of this year, the group's turnover declined in the global region, with the overall decline of 15% to 1 billion 500 million euros, net profit plunged 25% to 141 million 900 thousand euros, and operating profit dropped by 27% to 213 million 700 thousand euros.

    At present, Prada has begun to repair the overexposure of brands and reduce the number of shops in mainland China and Hongkong.

    In addition, the Group actively invests in embracing digital communications and social media, attracting new customers and millennial consumers. Last year, Prada and Miu Miu achieved special effects on social media investment last year.

    Instagram

    The number of fans increased by 167% to 6 million 900 thousand. At the same time, Prada also re examined and focused on the mainland market. In February, the group opened official micro-blog on Sina micro-blog.

    The bank pointed out that its handbag business accounted for 60% of the core brand of Prada, and sales are improving at present. Sales of Miu Miu shoes are also showing signs of growth.

    Analysts said the survey found that some Prada handbags were available only in October. It is believed to be a strong positive message. Handbags will help drive sales and profit growth. It is expected that same store sales will be flat in 2018, while the first half of 2019 will return to positive growth.

    The bank also pointed out that Prada management emphasized in the roadshow.

    Chinese Market

    Sales performance improved, operation efficiency of Hongkong market was also improved, Asia's EBIT core profit margin remained the highest, while China was the highest.

    The company improved its gross margin by improving its supply chain and increasing its home grown products.

    At the same time, through staff turnover, rent adjustment and better administrative expenditure control, the cost is also decreasing. The expected operating profit will reach 12% in the second half of 2017, and then rise to 15% and 17% in the next two years, which is closer to 16% of the luxury industry, but still lower than the average of 22% in the past five years.


    • Related reading

    JOMA Is No Way Out For The Chinese Public Market.

    brand building
    |
    2016/9/26 16:56:00
    42

    Ralph Lauren Obvious Advantages Combined With Its Brand Business Is Not Idle.

    brand building
    |
    2016/9/24 11:43:00
    78

    What Problems Do We Need To Solve In Beijing Tianjin Hebei Area?

    brand building
    |
    2016/9/12 12:07:00
    45

    H&M Plans To Promote Men's Clothing Stores To Britain.

    brand building
    |
    2016/9/9 14:35:00
    103

    Milan Has Lurked For A Long Time. Its Purpose Is To Open Stores In China.

    brand building
    |
    2016/9/9 13:03:00
    24
    Read the next article

    How Much Larger Is Alibaba Than Jingdong?

    How much larger is Alibaba than Jingdong? In 2016, Q2 Jingdong completed 373 million 400 thousand orders, almost 1/10 of Alibaba's.

    主站蜘蛛池模板: 国产成人综合久久精品| 日本精品一区二区在线播放| 国产精品白丝AV网站| 久久亚洲精品无码gv| 精品久久久久中文字幕日本| 国产精品亚洲精品日韩已满| 久久精品国产亚洲av日韩| 被强到爽的邻居人妻完整版| 大学生情侣酒店疯狂做| 久久精品无码专区免费东京热| 精品久久久久久无码中文野结衣| 在线看无码的免费网站| 久久精品人人爽人人爽快| 男人和女人做爽爽视频| 国产精品亚洲片在线观看不卡 | 小少呦萝粉国产| 亚洲精品一级片| 车上做好紧我太爽了再快点| 少妇高潮喷水久久久久久久久久| 亚洲制服丝袜一区二区三区| 亚洲精品tv久久久久久久久久 | 国产特级毛片aaaaaa高潮流水| 中文字幕25页| 狼人香蕉香蕉在线视频播放| 国产精品嫩草影院人体模特| 久久夜色精品国产嚕嚕亚洲av| 狠狠色噜噜狠狠狠合久| 国产亚洲精品自在久久| www.夜夜操.com| 欧美人欧美人与动人物性行为| 午夜视频在线观看国产www| 91热视频在线观看| 成年入口无限观看免费完整大片| 亚洲精品成人a| 麻豆传煤入口麻豆公司传媒| 强奷乱码中文字幕| 久草网在线视频| 精品一区二区三区在线观看l| 国产成人免费高清激情视频| www羞羞动漫网在线观看| 日本牲交大片无遮挡|