Smart Clothing Really Wants To Enter The Mass Market.

Although the bright prospect of smart clothing is favored by the industry, at present, the smart clothing industry is not as good as expected.

At home and abroad, including love, pea, Anta, NIKE, ADIDAS, LINING, and overseas Victoria, all have intelligent wearable products. But at present, they are mostly tasted. This is also the current situation of the smart clothing industry.

Although these traditional clothing enterprises are aware of increasing intelligence elements, they have no practical direction.

Some economists predict that 2015 to 2017 is the most difficult winter for China's economy.

In the past year, many clothing brand stores are facing a "closed shop tide", the market presents a bleak picture.

From a commercial point of view,

The retail industry as a whole appears to be in a sluggish fashion.

"In an economic downturn, clothing brands should advocate a more positive and healthy values."

In the view of Xu Wenyu, chairman of Shi Ya Ya Shi Shi, the way to deal with it is to push forward with the help of new technology.

2016 is the opening year of China's "13th Five-Year". Under the intelligent manufacturing strategy of "Internet + action" and "made in China 2025", the deep integration of new Internet technology and manufacturing industry is a major turning point in the pformation and upgrading of the garment industry.

"There is still a lot of room for clothes."

Shi Zhengzhi, Secretary General of the city textile and clothing association, analyzed that high tech skills promoted the upgrading of the garment industry and made clothes another realm.

Insiders said: "to build a smart fashion bus, enterprises and brands need more than just a blockbuster smart product. In the chain of intelligent fashion, smart products, intelligent retail and intelligent manufacturing complement each other."

In this regard,

Have enough confidence.

Hong Bingwen, executive vice president of Qipai group, said: "Qipai will use the Internet and other new technologies to enable consumers to participate in the design of the product's early stage, providing inspiration and valuable demand data for the R & D team, and helping enterprises to provide consumers with more intelligent clothing new products that are more in line with market demand and more practical."

According to the analysis of the industry, garment enterprises want to evolve from traditional manufacturing to intelligent manufacturing. Besides increasing investment, introducing talents and developing independently, marriage capital is also an important direction.

Andy Chen, President of the expensive bird investment company, said: "the sports industry fund will be firmly locked in the direction of sports, Internet and technology, looking for a more mature business model to cooperate."

It is no exaggeration to say that modern information technology has radiated to the traditional clothing industry, and its future evolution will be more than people's imagination.

This is a very good opportunity to catch up with the development of Chinese enterprises. Intellectualization will be a new strategic landing point for garment enterprises. To seize the draught, an important piece will be laid down for the future pformation of clothing brand and the demand of future consumers.