Development Trend Of Textile And Garment Industry

　

NO.1

The electricity supplier has a fast development in the operation market: the electricity supplier generation operation refers to the company that has hardware and software capabilities in the field of e-commerce, providing the brand operators with the outsourcing service of e-commerce platform.

By 2014, the market scale of China's electricity business operators reached 268 billion 480 million yuan, an increase of 54 times compared with 2009, and CAGR of 122% in 5 years.

The rapid development of the electricity supplier market is mainly due to:

1) the scale of online shopping B2C market in China is 2 trillion yuan, accounting for the total online shopping.

Scale 51.9%, the growth rate reached 56.6%;

2) the continued weakness of offline sales drives the traditional enterprise pformation line, and overseas brands are eager to open up China's market.

3) Tmall, Jingdong and other mainstream e-commerce websites launch their operation service platform on their official website, standardize the industry standards, and help brands choose the electronic business operators.

NO.2

The characteristics of the four industries are the overview of the existing industrial structure:

1) the industry is highly fragmented, with over 10 total categories.

The number of non-standard products such as mother and baby, shoes / bags and so on is the largest number of practitioners.

2) low threshold for competitive incentive, the industry's leading trade size is only 2.5% of the market, and the concentration of industry is low. The number of Tmall stores in 70% service providers is less than 5, and the scale effect is difficult to come into being.

3) in the face of uncertainty in policy and operation, international brands choose to cooperate with China's local operators to help sell, forming the core customer base of China's operation industry; 4) quality generation operators survive, accelerate capital docking, and within the industry.

Frequent listing.

NO.3

Five major industry benchmarks to explore the key factors of success: the excellent operation companies represented by GSI, Commerce, Bao Zun, Baqiu network, Hangzhou leisure and blue label business have successfully capitalized, providing one-stop full industry chain service, and creating brand awareness in the industry.

The five industry benchmarking operators have successfully built their core competitiveness in view of the difference between their respective operational services range (integrated / vertical type) and operation mode (affiliate / distribution type).

By analyzing the development process of five companies, we reveal the internal and external determinants of the success of benchmarking in the driving industry.

NO.4

The development trend of the operator industry is:

1) the brand collection store will build a new pattern of "low promotion cost and new product marketing" for the operators, optimize the cost structure of the period, increase the gross profit margin, and compete with the brand players in the interests of the operators to open the self research product space. The beauty beauty makeup beauty Momoup Papi set up the industry benchmark, and 22 million won the famous micro-blog net red paste video advertising patch tender to provide new marketing ideas for the industry.

2) the full channel solution is the expectation of brand dealers to get through the sales side of the online and offline sales lines, and is also an inevitable requirement for the operators to enrich the value-added service category and enhance the profit margin.

NO.5

Investment suggestion: we believe that the scale of the electricity supplier's operation market will continue to grow at a high speed. The leading generation and the subdivision of vertical operation will strengthen the profitability. The quality generation operators who have experienced the industry shuffle will usher in the golden period and capitalization.