CHIC2016 Autumn Exhibition Tour: Open The Trend Of Fashion Equipment Store

For fashion designers, how important is accessories?

The exhibition of decorative circles will be known.

Not only covers here

The size of the exhibition area has also broken through the past, and has become the largest scale.

Wandering in the exhibition area of the decorating world is like opening.

The treasure house of fashion equipment that people love to put up with.

Overseas brands include Rabeanco and Gabs in Italy, LYDC in the UK and Charles Jourdan in France. Local brands include Hennie bear, Qilu keyroad, GFO, and Wei Shang.

At the same time, the exhibition GOFL in CHIC (Autumn) global original shoe leather exhibition (Shanghai) autumn, also gathered fashionable women's shoes, brand luggage and other fashion products.

Once you enter the Gabs brand booth in Italy, you will be attracted by a number of interesting digital printing bags, and then enter the booth is its main G3 series. This series is a big hole in the brain. The same bag can achieve three shapes and small changes through ingenious snap fastener design. At the same time, there are also different leather and different color mix and match, which is also impressive.

"Gabs came to the exhibition for the first time and received good results."

According to Sun Yuanlin, the brand operation Commissioner, Gabs is all imported bags from Italy. The products are featured by rich design sense. The exhibition also brought GABSLINE, STUDIO and other series.

In terms of channel, Gabs is currently working with designer brand platform D2C. CHIC is mainly looking for agents and distributors to find opportunities for some stores to cooperate.

The local original brand, the Henny bear brand is also the main bag product, but this is the fourth time to join CHIC.

The little bear bears the jacquard fabric bag of the little bear pattern, the charming design of the cubs and the rich style design.

In the terminal market, the Henny bear is also well received by consumers. According to Chen Yanrong, founder of Hennessy bear brand, although the creation of the brand is only six years, it has set up terminal stores in department stores such as Wangfujing, Maoming, Wanda and so on. The brand has also entered the overseas markets such as the US, Singapore and Thailand. Next year, it will open up "CHIC to show the best costumes and exhibitions in China" by opening important markets such as Japan and India. This exhibition focuses on improving brand exposure and enhancing popularity in the clothing and apparel industry and business circles.

Looking forward to establishing a brand image on CHIC, not only are there high-end high-end local Bag Brands, but also a century old high-end brand named Charles Jourdan from France.

"Every shoe in Charles Jourdan is different."

Jean-FrancoisFerrandiz, the brand's general manager, picked up a pair of black shoes that were exquisitely like handicrafts. He said that the shoes were made in Spain and made by hand.

The brand has a long history and the shoe making technology is also called the originator. Many shoe cutting methods are created by Charles Jourdan. The famous red shoe designer Christian Louboutin (Christian Louboutn) also worked for Charles Jourdan before creating her own brand.

In Jean-Francois's view, the key to exhibiting CHIC is to bring the brand into your field of vision and not rush to open shop immediately.

Zheng Yong, who has just obtained the agent of the brand Greater China region, also said that the exhibition focused on announces that the Charles Jourdan has come back to the industry.

Although the current global consumer market growth is weak, it is difficult for the Chinese market to be independent, but Jean-Francois said that as long as the market is still there, it is willing to try.

In his view, Chinese consumers are concerned about the value, price and quality of the brand. Charles Jourdan will strive to do a good job in price performance, and more confident of the Chinese market.

Diversification, differentiation and rationalization of consumption change will create challenges, and at the same time create a golden age of consumption and fashion life.