Kate Spade Is Renamed Kate Valentine, And Infringement Consciousness Is At The Forefront.

When a designer sells the same name Brand Company, it usually covers the intellectual property rights of the designer's name. In many cases, the buyer agrees that the designer reserves the right to use his name, because intellectual property rights, including designer's names, are intangible assets and are often the core assets of the brand.

It is reported that the designer Kate Spade has changed its name at the beginning of this year, the new name is Kate Valentine.

She said she did not want to name the brand with the same name. She thought she needed to be named.

Brand distinction, because that's two completely different worlds.

Of course, she also affirmed the success of Kate Spade brand, and hoped that the brand and she could get the development they wanted.

In addition, the change of name gave her more freedom, especially when promoting the new brand Kate Valentine.

American designer Kate Spade to avoid infringing Kate Spade company

It has been renamed Kate Valentine.

Designer Kate Spade registered its Kate Spade LLC with its name in January 1993, and left its own company in 2007, and her name has become one of the most valuable assets of Brand Company.

Kate Spade was bought by fashion group Liz Claiborne at the price of 125 million US dollars in 2007, covering the company's intellectual property rights including trademarks.

At first, the designer Kate Spade signed an agreement with Liz Claiborne group to allow the company to continue to use its name. The agreement expressly stated that she could only use it.

Its name is used.

Therefore, after she left the company, she had no right to use her name in the commercial way. If she used Kate Spade for commercial purposes, she would be suspected to infringe the trademark right of the company.

Such cases are not uncommon in the fashion industry. One of the most famous cases is that Joseph Abboud sold its namesake Brand Company as a sales company in 2000 for $65 million 500 thousand. He continued to work in the company for 5 years, and after leaving the company, he signed a two-year prohibition of competition agreement.

Later, Joseph Abboud designed and launched a new clothing series named "Jaz".

At first, he planned to name the new series "a new composition by designer Joseph Abboud" or "by the award-winning designer designer", meaning "designer's new series", "designed by the award-winning designer," but it will confuse the consumer's recognition of the brand, so the court decided that the designer violated the trademark rights of the company.

If the designer Kate Spade leaves the company, if he wants to launch his personal brand, he will have to re create a new brand.

In November 2015, she announced that with the help of her husband Andy Spade and partner Elyce Arons, a new shoe brand Frances Valentine will be launched, and she will also change her name at the legal level.