How Can The Supply Side Reform Reshape The Spring Of Manufacturing Industry?

On the morning of October 12th, 2016 Putian.

The Development Summit Forum was held in Putian.

The forum is "cross border new generation, supply side reform".

Opportunity is the theme.

Wang Dongzhu, chairman of Fujian Xun network Polytron Technologies Inc, chairman of Chen Wenbiao, chairman of Zhang Daili and chairman of red collar group, attended the forum.

Chen Zhiqiang, vice mayor of Putian Municipal People's government, welcomed the speech to the forum. About 500 guests participated in the forum.

In his speech, Chen Zhiqiang, deputy mayor of Putian, mentioned that Putian has a strong advantage in the development of footwear industry.

At present, the footwear industry in Putian accounts for nearly 60 billion of the industrial output value of the whole city. The output value of the shoe industry is nearly more than 4000, with more than 4000 shoe enterprises and more than 300 shoe enterprises above designated size.

Putian's existing ports, logistics, pportation and facilities are complete. The development of various industries is good, and the adjustment of industrial structure has been carried out smoothly. In addition, the leading bodies also attach great importance to industrial planning and development, which will become a powerful driving force for the pformation and upgrading of Putian footwear industry.

How should we seize the new opportunities for the development of the footwear industry in Putian? Vice Mayor Chen suggested that we should make good regional brands through the name of good shoes in Putian, and the government and industry will build the region in the future.

Put it in an important position.

With regard to the increase of footwear varieties, it is worth thinking about. There is still room for improvement in the excavation and application of big data.

As for the big market and reducing costs, enterprises can try to report group purchase, newspaper group sales, do channel integration, cross-border finance, and learn advanced experience from outside.

In short, traditional industries should play a big role in science and technology, constantly embrace changes and accept new ideas and new models, just as the theme of this summit will bring the industry to cross border rebirth.

The double shoe industry is a leading enterprise in Putian shoe industry. In recent years, it has invested more and more scientific research in the development of footwear smart wear, and has realized the cross border integration and innovation of "intelligent + wearable", and has successfully developed a series of smart shoes that can be worn and positioned.

As the chairman of the double shoe industry, Chen Wenbiao has introduced the business practice experience of Shuang Chi and even the whole Putian shoe industry for many years.

In the sharing of production links, Chen Wenbiao mentioned a formula, "industrial Internet + Lean Production = production innovation".

In the product and marketing session, Chen Wenbiao proposed the business model of innovative retailing to make shopping more interesting.

At the same time, enterprises should adhere to the four wheel drive: brand, intelligent manufacturing, R & D, and talents should go hand in hand, and continuously produce good products that can meet the demand.

Take the new shoes O2O platform shoes, which is currently being tested by Shuang Chi as an example, it is characterized by product cross category and heavy consumption experience, which effectively increases sales joint rate by attracting the whole family to shop purchase.

Chen Wenbiao said, "rational consumption and value return have brought a lot of inspiration and thinking to enterprises."

In this year, the red collar magic factory, which has been popular in China, has led the trend of mass customization in footwear industry, and has also set up excellent cases for the pformation of traditional industries.

Zhang Daili, chairman of the red collar group, brings together the theme of the "source point theory of organization system - four core values".

Before going to the right topic, he talked about the long talk with Vice Mayor Chen and chairman Chen, and exchanged a lot.

Zhang said that the red collar is currently practicing C2M (factory to consumer) mode. First of all, it is to use data driven pipelining to create personalized products.

He called it "the spring of reshaping manufacturing industry".

In his view, the era of consumer demand for generality has passed, but is the era of personalization coming? No, because although there is a lot of demand, the manufacturing end has no capacity to meet demand and market matching is asymmetric. In view of this situation, red collar needs a solution to solve the problem. This is a thorough solution to SDE's traditional industrial upgrading and pformation. Zhang believes that the smile curve has strangled the potential of manufacturing industry, and the SDE digital platform mode completely subverts the smiling curve. For this reason, the red collar has established eight research centers.

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In the interactive session of the forum, Wang Dongzhu, chairman of the Internet network, Chen Wenbiao, chairman of Zhang Daili, chairman of Zhang Daili group, Liao Wenjian, chairman of blue source investment group, and Wang Hui, general manager of Hua Mei (Beijing) and other heavyweight guests, took the stage to discuss the topic of "manufacturing opportunities, risks and coping strategies in supply side reform".

From left to right, they are Wang Dongzhu, chairman of the Internet network, Chen Wenbiao, chairman of the company and Chairman Zhang of the red collar group.

On how to reduce the procurement cost of raw materials and accessories, Wang Dongzhu, chairman of Xun network, explained with a case of "Yi Pin Jia". "One product and Jia built its own shopping mall, selling some of its shoes directly on the mall, such as a famous glue, which is purchased directly through the mall, eliminating the cost of agents at all levels and reducing the middleman link.

At the same time, it also reduces the corruption in the procurement process.

Liao Wenjian, chairman of the basket capital, talked about the problem of financing. The current situation is financing difficulties, but there is a lot of money and no credit is established.

How to change this situation? First, through the industrial Internet, centralized integration, to create supply chain finance (only accurate paction data, without collateral guarantee).

Secondly, the direct investment system should be directly combined with direct financing and indirect financing.

When it comes to the higher cost of electricity providers at the present stage, how should we deal with the layout? Wang Dongzhu, chairman of Internet network, jokes that from the perspective of electric business, the feeling is "blue thin" and "letinous edodes".

But now that all channels are developing, the shoe companies are facing the same challenge.

First, the buyer's demand is uncertain, and the difficulty of capturing market demand is more and more difficult.

Two, the seller's demand is uncertain, and competitors from across the border are emerging.

Three, technological innovation is uncertain and the response speed should be accelerated.

Four, environmental policy uncertainty has increased the difficulty of the operation of enterprises.