China'S Local Parity Fashion Brands Continue To Land And Are Sought After By Domestic Consumers.

2016, September, Tmall

The total sales volume reached 66 million 333 thousand and 100, with a total sales volume of about 3 billion 429 million yuan.

Among them, the most interesting thing is the second quarter of the most attention clothing.

In TOP50, foreign ZARA ranked first in two consecutive quarters, and the two or three in the list were local fashion brands La Natsu Bell and Japan.

Brand UNIQLO.

H&M, hot air, CHOCOOLATE, New Balance, Pacific bird, Teenie Weenie and Lily are 4-10 respectively.

In recent years, after part of the top women's clothing brand entered the domestic market earlier, China's local parity fashion brands also landed one after another by domestic consumers.

According to the research report released by the Industrial Research Institute from 2013 to 2017, the competition pattern of Chinese women's wear industry and the development strategy of leading enterprises, the analysis shows that at present, there are more than 6000 enterprises and more than more than 30 thousand brands in China's women's wear industry, but there are few brands of women's clothing recognized in the minds of consumers, so let alone occupy a place in the international market.

Chen Chuan, general manager of Shanghai Silk Group Co, told reporters that in the era of "Internet +", the pformation of the new generation consumption mode and the high dependence on the mobile terminals made most of the retail industry make major changes.

For China's local clothing brand, it is a great opportunity.

As the pioneer of young OL business fashion, Lily is adhering to the concept of perfect integration of fashion and business. With fresh, modern and simple style, we need to strive for precise marketing, so as to design "suitable" fashion for young urban career women.

As a state-owned enterprise's own brand, LILY has developed more than 700 stores after 10 years of development, and it has been spread to 250 cities in Beijing and Shanghai.

Since 2005, LILY has begun to enter the international market. It has been invited to participate in the "Milan Fashion Week" and has been selected to select the top three designer brands. It has participated in the German CPD international fashion exhibition.

It is understood that at present, LILY has opened more than 60 stores in foreign countries, mainly in Thailand, Indonesia, Singapore, Ireland and other countries.

In addition to product innovation, the impact of marketing mode innovation on brand can not be underestimated.

It is reported that LILY has formed a certain scale e-commerce team after more than 3 years of establishment and development.