Britain'S Luxury Brand, Agarsky, Faces A Tough Market Environment.

According to the data from the website, YGM trade lost 87 million 871 thousand yuan from profit to profit in the 12 months ending March. The profit in the same period last year was 81 million 95 thousand yuan. The turnover fell 18.7% in the same period last year, which was 894 million yuan; gross profit fell 23.6% to 525 million yuan in the same period, and the gross gross profit margin fell from 62.5% in the same period last year to 58.7%.

Among them, the sales volume of garment sales dropped by 19.8% to HK $775 million 930 thousand, a loss of $92 million 798 thousand and a profit of 35 million 505 thousand yuan in the same period last year.

YGM trade was announced last night and a memorandum of understanding with two independent third parties was planned for sale.

The manufacturing and marketing business and related intellectual property rights of the brand products of the company are about $120 million, or HK $930 million, and the selling price is up or down by no more than 5 million US dollars.

In 1970, it became the Hong Kong listed companies's YGM trade. In 2012, it acquired the company's assets and business at 15 million pounds (about HK $188 million), becoming the global controller of the brand.

YGM is mainly engaged in retail and wholesale brand clothing, leather goods and accessories. It has MICHEL RENE, RENE, Guy, Laroche, Charles Jourdan Zhuo Dan, American brand Ashworth, and Sweden brand J.Lindeberg.

Affected by the weakness of the fashion retail market in Greater China,

In the Greater China region, sales fell 24.7% last year, and the YGM trade staff of the parent company decreased by 300. Yatso Dan is the most important clothing business of YGM. Last year, 29 stores were closed, and 27 of them were closed in mainland China. The group said it would face a tough market environment in the Greater China region in the coming years. The company said it would expand its retail network cautiously because of the continuous rise in rental shops.

With the British referendum deciding to leave the European Union, the political and economic shocks that are affecting the luxury market in the UK and around the world are facing more uncertainty than the British luxury brand, Burberry, who is once known as the British luxury brand.

As a twin brother, Burberry is also a traditional luxury brand in the UK. It also makes windbreaker so well, but its performance has been in trouble in recent years.

Founded in 1851, London's brand name is "Dan Shi Dan", a symbol of fashion classics.

In early twentieth Century, he successfully invented a windproof and rain proof fabric, namely nylon and blended cotton fabric, which resists wind speed and resistance at 100 km / h.

YGM trade has global Guy Laroche and

Last year, the revenue from concessionary trademarks dropped by 10.1% to 74 million 417 thousand yuan.

The sale of retail and wholesale business in the UK last year rose 23.8% to 12 million 222 thousand, but it is still losing money.

At the end of March this year, YGM Trade issued a profit warning, pointing out that the retail market of the company's business has shrunk, especially in the Hongkong and Mainland China markets, leading to a marked decline in the retail sales and wholesale sales of clothing, leather goods and clothing, and the high rental of shops and other occupancy expenses are still being suppressed.

In order to offset losses and increase cash flows, in August of this year, YGM trade sold third yuan to independent companies in Hongkong, Kowloon, and cash in 66 million 800 thousand yuan.

Before yesterday's news release, YGM trading shares fell 2% to HK $3.93 per share, and the share price has dropped 26% this year, with a market value of HK $652 million.

For the uncertainty of Britain's luxury brand brought to Europe, analysts say that the brand needs to adapt to the economic, political and consumer changes brought about by Britain's de Europe, but one thing is for sure: British luxury brands should now focus more on the brand's own tradition and technology than ever before, in order to stand out in the fierce competition.