During The Second Years Of The VF Group, The Annual Expected Outdoor Business Was The Most Competitive.

Vans is the only three brand that can maintain high digit growth in the North American market. The global market growth of the brand is also 7% (8% under the fixed exchange rate), the Asia Pacific market is up 20%, and the European market is in the middle digit growth rate.

In the first 3 quarters of 2016, VF group's revenue was 8 billion 611 million, a slight decrease from 86.14 in the same period last year.

In view of the performance and market outlook of the first 9 months, VF group once again lowered its full year forecast, from 3-4 percentage points to 2 percentage points, and the annual revenue is expected to be $12 billion 200 million.

With the ups and downs of the performance, VF group's core management has also made some new changes recently. The board announced that Steve Rendle, currently chief operating officer, has replaced Eric C. Wiseman as the chairman and chief executive of VF group, which continues to be the CEO of the board.

The appointment takes effect from January 2017.

Eric Wiseman, chief executive officer of VF group, pointed out that the global economic environment is still uneven, especially in the largest retail market in the North American market.

Its own

The United States, Vans, Timberland, Lee and other large brands in the United States.

Giant VF Corp. released its 2016 third quarter earnings report. Because of the continued decline in the North American market in the base camp, the revenue is not only lower than expected, but also a 1 percentage point decline, and the whole group further downplayed the prospect. Moreover, due to the inventory reduction caused by The North Face and Timberland related wholesale orders in the fourth quarter, the VF group lowered its annual forecast for the second time in second years.

As of the third quarter of September, VF group achieved a revenue of 3 billion 460 million US dollars, a decrease of 1 percentage points compared with the same period last year, a net profit of US $498 million 500 thousand and a profit of $1.19 per share, and a 1.14 US dollar earnings per adjusted pre tax profit. The largest business door, the outdoor and extreme part, grew 2% to 2 billion 300 million US dollars over the same period last year, accounting for 66% of the total income of the group. It is also the only growth business department of the VF group in the current quarter. The direct consumer channel income increased by 6% to 800 million dollars over the same period.

In outdoor and extreme business sectors,

The group's three pillar brands, The North Face, Timberland and Vans, have been flat or growing, but they are still inferior compared with the same period last year: The North Face brand's global income declined by 1 percentage points (unchanged at fixed exchange rate), the worst performance in the North American market, the decline from the two quarter low single digit growth to the median declines, and the Asia Pacific market is also declining in the median figure (fixed low rate, reducing the low single digit), which is favorable for the European market to grow by more than 20%.

Compared with the same period last year, Timberland revenue was basically the same as that of the same period last year (but the fixed exchange rate slipped by 1 percentage points), with the number of units still falling in the North American market. The European market achieved a median digit growth and the Asia Pacific market had low single digit growth.

In order to maintain profitability, VF Corp. completed the sale of its brand name brand 7 For All Mankind, Splendid and Ella Moss to the Israeli retailer Delta Galil Industries, the Corp. (Delta), and the TAD group.

The price of the paction is about $120 million, which is 20.5 times the operating profit of the three brands in the 2015 fiscal year. The current brand business at break even point recorded a net loss of 5 million US dollars in the three quarter.