Double 11 Promoted The Overall Progress Of The Electricity Supplier. It Is Time To Make Some Changes.

Recently, Ma Yun put forward that "traditional e-commerce will disappear". For this reason, Alibaba group CEO Zhang Yong understood that "the original e-commerce will disappear, but the new e-commerce will definitely appear. At that time, the whole business has become e-commerce, and the whole business has become the position of Internet operation, which is the future of new retail."

This year is the eighth year of the birth of double 11.

8 years ago, the "singles day", which was only for fun, has evolved into online shopping carnivals from online to offline and from home to abroad. This may be the unpredictable result of people who invented this festival.

"For Tmall,

This year, in the eighth year, its social value has also been seen. It can be felt by the drive of consumers, the drive of consumer confidence and the promotion of consumption promotion, because everyone is a consumer and everyone is involved in it.

In an interview with media reporters, Zhang Yong said that the development of e-commerce has a great driving effect on the process of Internet pformation. Every year, double 11 is a general mobilization of businesses, a general mobilization of partners and a general mobilization of consumers.

In fact, in the past 8 years, double 11 has been playing an important role in promoting the whole process.

The role of technological progress and industrial chain innovation, such a huge volume and volume of pactions, continuously enhance the carrying capacity and stability of the major electricity supplier platforms, as well as the logistics system. From the initial double 11 logistics burst to the present orderly, this is the progress of the industry.

In Zhang Yong's view, businesses are stocking up resources, courier companies prepare logistics, and all the capabilities are combined, including thousands of software service providers.

"Because the dual 11 system is not only our system to be stable, but also the stability of each merchant's own system, which is actually combined with a large number of social forces to prepare together.

We are very pleased to see that the peak of 5 years ago has become a state which is far below the norm today. This is a manifestation of social progress. We hope that today's preparations can prepare for the future.

For Ali, the ecosystem of 11 pairs of Ali, including Ali's own team, is an innovative soil.

Ali has been working for 8 years, and every year there are new things. Every year, we have to give users new experiences, so we are forced to think of new ideas every year.

Zhang Yong said frankly, Ali's technology system, security system, 140 thousand orders per second, and 80 thousand pen payment, you can not simulate such a scenario to challenge the technology of Mount Qomolangma.

But because there are 11 pairs, because every year they have to prepare for this, so they have to carry out the whole group's technical training every year.

"You can see the real time number in the media hall, but you can't see our situation in the technology general operations room, especially at the point of zero point tension, we created a bungee experience ourselves, the order of the moment, the experience of overflowing, and we have to conquer it.

This has played a foundation role in the progress of the whole technology and the rapid progress of Ali today in cloud computing and big data. "

He also shared the "midnight scare" of double 11 in 2011.

That year, after zero, payment and system were no problem, but the inventory system went wrong. For example, a businessman selling clothes had big, medium and small sizes, and there were 10 colors, because the inventory system was disrupted because of the instability of the system.

All night long, the team rushed to repair in the middle of the night. Fortunately, it was restored before dawn.

"Before that, we always emphasized the safety of Alipay and emphasized the stability of payment, but from then on, we realized that goods are as important as money.

The accuracy of inventory is actually the lifeline of businesses.

With double 11 approaching, it is foreseeable that this will be a war of fire.

Internet analyst Gu Gu Yi Feng told the media reporters that Ali is Carnival drainage, Jingdong warm landing, Suning IP to help, the three have their advantages and disadvantages, "Ali is doing the front stage work, behind the huge drainage, the need for efficient distribution and high quality services, although there are rookie logistics help, but are third party cooperation, will inevitably affect the back-end logistics experience.

Jingdong down-to-earth, in addition to its logistics advantages, put forward the concept of rational consumption, the former layout is good, but the need for double 11 test, the integration with WAL-MART will also be a problem; Suning's network red, star, entrepreneur matrix publicity, drainage should be good, the latter part of the use of Yuhua stone logistics system, the effect needs to be tested, in addition to the establishment of the cat with ALI electricity supplier, the role and responsibilities in the double 11, we can only wait and see.

According to the reporter's understanding, these requirements are usually called "returning to the essence of business". To do these things, every day is a shopping carnival. Why do we have to wait until 12 in the middle of the night to rush for "chopping hands"? However, although the marketing campaigns are vigorous, but as a reporter's personal experience, as a heavy online shopper, it is a bit numb for double 11.

In addition to fresh gameplay or gimmick, the ultimate demand of consumers for shopping is also very simple -- good things, cheap enough, fast delivery and good service.