"Double Eleven" War Is About To Start, Ali Jingdong Netease Have "Routine".

It is understood that these two days, Alibaba, Jingdong two major electricity providers

The poster came out one after another with different styles, and the cat and dog war again struck a little spark.

The double eleven games of the two sides seem to be able to spot the leopard from the poster.

Let's take the lead in international style and show the creative style. Martha Lahti, Fisher, Bobbi, Dyson, beats and other major brands combine Tmall's image with all the object advertisements.

The Jingdong has taken a warm line. With documentary photography, it shows 11 distribution figures such as the border area, the deep mountains and the plank road.

"Remember the first time I was afraid that I could not open my eyes, and now I am more proficient. I do not shut my eyes all the time!" said Zhu Kuntao, the distributor of Luhe station in Nu River, Yunnan.

Each poster is equipped with a true mood record similar to that of a courier.

It can be seen that the Jingdong will continue to plough deep in the express service.

NetEase CEO Ding Lei attends the strict selection supplier conference, not only gives every supplier his own business card, but also announces that he pays interest on the payment of suppliers, and completely subverts the traditional procurement rules.

With the two platforms of Koala purchase and strict selection, what is the NetEase's intention to rise in the field of electricity supplier in the period of double eleven?

Alibaba:

Behind the surface of the wind and snow, work hard.

Following last week's confirmation that this year's double eleven party will be held in Shenzhen and David Hill as the director, yesterday, the Organizing Committee of the "2016 Tmall double eleven carnival night" announced the first performance guests of the party. The Katy Perry, also known as "fruit sister" by Chinese fans, came to the double eleven bowl: she will officially serve as the global ambassador to the 2016 Tmall double 11 carnival night, and will come to Shenzhen to participate in the live performance of the party next month.

According to the organizers of the double eleven revelry night, fruit sister will sing the theme song "Rise" of the 2016 Rio Olympic Games in Brazil on the day of the party, but the contents of other performances are still kept secret.

Since last year's double eleven party, Alibaba has tended to be more entertaining and internationalized in the strategy of double eleven.

On the one hand, double eleven is an activity that benefits the whole people. On the other hand, as a listed company in the New York Stock Exchange, Alibaba will take advantage of the celebrity effect, the fan effect and the spread of social media through an international evening party, and 42 points to achieve the preheating effect.

And tear away the package of entertainment as a

Alibaba has been hoping to provide better backstage services to eleven of the participating companies.

Recently, the State Post Office and rookie network jointly announced the preparations for double eleven this year.

According to statistics, this year, during the double eleven period, the whole industry will have 2 million 680 thousand front-line personnel into the double eleven express service, more than 50% compared with last year, the trunk line vehicles increased by 59%, and the air capacity increased by 40%.

It is reported that this year's double eleven period, rookie Network Logistics database will play a huge role.

With the large-scale use of electronic surface sheets, this year's double eleven period is expected to have 7 of the packages, which will distribute the express routes through intelligent distribution, and there will be more than 10 hours to increase the distribution time.

Jingdong: Ho Chi 500 million subsidize merchant warehousing and distribution services

Reporters learned that, in order to help businesses in the double eleven before more scientific and reasonable in the country for warehousing, to ensure that the double eleven period of third party business orders can be like Jingdong self run orders, the first time to produce and serve consumers as early as possible, Jingdong logistics on the basis of a comprehensive opening up, will be 500 million of the merchant's warehousing and distribution services to subsidize.

It is reported that the subsidy policy is implemented in three stages, and all the platform businesses that cooperate with Jingdong logistics can enjoy the exemption from the logistics service fee.

October 1st -11 4 days, merchants in the Jingdong generated warehousing service fees in full relief; November 5th -11 on the 20 day, the merchant's warehousing service charges and distribution service fees are fully remission; November 21st -12 31 days, the merchant's warehousing service charges and distribution service charges can be paid 50 percent off discount according to the amount of the bill.

This series of concessions will not only help businesses predict sales, distribute goods reasonably, produce ahead of time, distribute in advance and increase sales volume, but will also bring more affordable commodity prices and better shopping experience to consumers.

This year's double eleven, as long as the page tick "Jingdong distribution", consumers in Jingdong third party platform purchased goods will enjoy the same speed with Jingdong self distribution time, no longer suffer double eleven "slow delivery" trouble.

NetEase: Subversion of traditional procurement rules, pushing China to create quality products

"We have zero tolerance for employees bullying suppliers."

At the recently held site of the strict selection supplier conference, NetEase CEO Ding Lei not only personally attended, but also sent cards to each supplier, telling them that if employees had "bullied" them, they could complain to him at any time.

Ding Lei also announced a pioneering business policy at the meeting: NetEase Yan Xuan will pay interest on all the suppliers.

At present, the brand partners in the market cooperate with the supplier in the form of "361 way" payment, that is, payment is paid in advance according to 30% of the advance payment, 60% of the delivery and 10% of the quality guarantee.

When the brand pays the remaining 10% of the payment, it will not only pay interest, but also often deduct the amount of the factory's money. This makes the supplier who has long been in a weak position bear huge financial pressure.

The NetEase strictly selected suppliers to pay interest on interest payments, whether in the field of electricity supplier or in China's manufacturing industry.

Yan Xuan is the second electronic business platform after the NetEase bought the sea after the purchase. It is a business that is valued by Wall Street investment bank.

Compared with the traditional electronic business platform, NetEase's strict selection is strictly controlled by raw materials procurement, production, quality inspection, sales and after-sale, and will concentrate more on product quality.

Taking an independent brand of thermal underwear with a variety of "black technology" as an example, from the selection of fabric to design, Ding Lei and his team have been trying and selecting for more than 4 months.

"We are committed to building a more benign mechanism with our partners to support the enterprises with quality and innovative advantages to provide more quality products to the market and let the Chinese and the world know China again."

Whether Ding Lei will borrow the opportunity of double eleven to push China's quality creation and further strengthen the brand selection is worth looking forward to.