Bata Is Strong In China And Southeast Asian Countries.

Earlier media reports said Bata, a professional shoe retailer based in Lausanne, Switzerland, announced that it would close 29 stores in Switzerland.

The group said the move was intended to deal with competition in online sales and the strength of the Swiss franc, encouraging local consumers to buy products in neighbouring countries.

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The overall depression has become an indisputable fact.

In the face of declining performance, the main reasons for each brand's external claims are mostly macroeconomic slowdown, weak consumer willingness to consume, operating costs, including rents and labor costs continue to rise. Last year, global warming caused unsalable goods, as well as the constant impact of electricity providers, resulting in weak sales.

Recently, Switzerland

Retailers Bata and cloud service provider Datapipe cooperate, using Datapipe cloud technology to manage cloud deployment, improve security, speed, efficiency and scalability, while accelerating the development of its e-commerce business.

It is reported that Bata has achieved strong growth in the Asian market, especially in China, India and some Southeast Asian countries.

At present, Bata has a certain market share in 70 countries around the world, with more than 5200 retail outlets, and production bases in 18 countries.

According to the data released by Euromonitor, the Bata revenue in the Asia Pacific region in 2015 was US $104 billion (about 698 billion 790 million yuan). By 2020, the annual output value of Bata will reach US $127 billion 200 million (about 854 billion 680 million yuan).

And agencies say Asia.

It will stimulate Bata to grow rapidly in the global footwear market. In addition, Bata's global electricity supplier sales in 2016 will reach US $1 trillion and 915 billion (about 12 trillion and 860 billion yuan), and in 2020, this figure will reach US $4 trillion (about 26 trillion and 860 billion yuan).

But now, in order to save the decline, Bata has begun to accelerate the development of its e-commerce business.

It is learnt that in order to enhance the Bata digital pformation and e-commerce services, Datapipe adopts two stages to ensure the optimization of the environment.

Datapipe first remade Bata's existing cloud environment based on Amazon's Web services; secondly, to ensure that users connect to Bata e-commerce sites, Datapipe fully deploys comprehensive network and case based security control and services.

"We work closely with Bata to help our company's technology team focus on other core businesses," said Datapipe Jason Singh, Asia Pacific's marketing director.

Therefore, when we manage its cloud deployment, Bata can concentrate on serving consumers and managing production. "

At present, Bata's global business in Amazon is also increasingly dependent on cloud services for its daily operations, such as POS systems, warehousing, logistics and procurement.

Jeremy Chong, director of Bata global shoe business, said: "Datapipe's cloud service for us is a very good experience from the beginning. We also believe that their professional and managerial capabilities can bring us more value.

In addition, in the process of expanding emerging markets, Datapipe is a good partner, providing our users with a smooth online shopping experience.