Jin Rong'S First Fashion Buyer Festival In Zhengzhou: A New Way Of Clothing Industry

Jin Rong Zhengzhou first

The buyer's festival is bustling, and the "buyer" is a new career in the Central Plains.

Deep tillage of Henan

For many years, the "Jin Rong Department" has been established for many years, and now it has set up the fashion buyer's day. The path of "Jin Rong" to build the clothing ecological chain is gradually clear.

"Buyer's Day": a new way of clothing industry

A chic "fashion buyer Festival" opens in the Jin Rong Textile City in South Third Ring Road, Zhengzhou.

The word "buyer" is an imported product. It is often given a mysterious aura: it is very well dressed, and it often goes to various shows and fashion shows to dominate this season and the next season.

Although Henan is a major producer of clothing, it is not fashionable.

The holding of the "buyer's Day" is quite meaningful.

On the stage, design master Zhang Zhaoda, famous

Wang Peina, Huang Hui, President of Guangdong fashion buyer Association, President of Korean fashion center CHAOROOM, LEESERKKI, Shanghai international fashion education center, Professor Xu Wei, etc.

One of the organizers of the event, Jin Rong, chairman of the textile city of Zhengzhou, is quite impressed by this stage. This large-scale fashion activity with buyer as its theme is the first time to be held in Zhengzhou.

With the emphasis on experience and personalized consumption, the promotion of the buying system is conducive to the development of original design and personalized brand, and will also bring consumers the experience of avant-garde fashion.

However, the consumption derived from buyers is still in the exploratory stage. Whether it can subvert traditional business models and exist for a long time remains to be seen.

"We hope that through the channels and the consumer market, we will make efforts to introduce fashionable products into the Central Plains and promote the upgrading of Zhengzhou's apparel industry chain."

Wang Jianxun said at the meeting, "the Jin Rong Department" has created the most complete industrial chain of Henan's clothing industry. In the future, it will combine the clothing, culture and fashion, normalize the Zhengzhou fashion buyer Festival, attract more fashion elements into Zhengzhou, enhance the industry influence and urban taste of Zhengzhou textile and garment industry, and help Zhengzhou fashion capital construction.

Jin Rong's clothing industry chain layout

"Zhengzhou fashion buyer Festival" is Jin Rong's new layout.

"Jin Rong Department" originated in the 15 years ago, the railway station business district of the Jin Rong business city, after more than ten years of development, Jin Rong trade city has become a multi category professional clothing market, with an annual turnover of tens of billions of yuan, in Zhengzhou and even the Central Plains area has important social impact.

In 2010, following Jin Rong's commercial city, another important work, "Jin Rong International Textile City", was opened.

This is Jin Rong's important step in the apparel industry chain.

"There are deficiencies in the production and supply links of Zhengzhou clothing. Jin Rong Textile City provides clothing accessories for local garment manufacturers, reducing the cost of procurement and logistics, and promoting Zhengzhou's textile and garment industry to go hand in hand."

Ding Yan, Secretary General of Zhengzhou Garment Association, said.

With the rising and growing of women's trousers industry in Zhengzhou, many local small and medium-sized garment enterprises are facing difficulties such as limited factory buildings, difficult workers, lagging behind in brand building and slow upgrading.

Jin Rong, who has already studied industrial real estate, once again sees the opportunity.

Through the inspection of industrial real estate in Taiwan and Hongkong, they built Jin Rong clothing world clothing Creative Industrial Park in Xinmi Qu Liang, which not only solved the needs of garment production workshop, but also gathered the functions of clothing design and research, product display, brand incubation and so on.

At present, the more than 1000 acres of clothing creative industry park has become the base camp of the Henan style clothing, attracting nearly 100 garment traders and upstream and downstream enterprises to settle in and solve tens of thousands of jobs.

Today, the "Jin Rong clothing world" mode is replicated in the whole province. Lankao and Shangqiu "Jin Rong Clothing Industrial Park" have been invested in construction, and the "Jin Rong series" industrial chain has been rolled out.

Jin Rong did not miss the tide of "Internet +".

As one of the investors, Henan Internet business park was established in 2013. It set up network business office, personnel training and business incubation, and specialized in the pformation of Henan garment enterprises to the Internet. Jin Rong

At present, there are 35 enterprises in the park, with an annual turnover of about 1 billion yuan, and won more than 30 honorary titles such as "Henan e-commerce demonstration base".

Jin Rong: help build fashion capital

Who am I? Where do I come from? Where am I going? These three eternal questions, Jin Rong has answered the first two, and has positioned himself as the integrator of the Henan apparel industry chain. The next step is how to find value support and move towards a higher goal.

In Wang Jianxun's view, any industry has a consumption cycle. The clothing industry belongs to the fast moving consumer goods. Everyone's age, occupation, income, cultural background and so on are different. The understanding and demand for clothes are different, so the industry will remain vigour.

He believes that Jin Rong has seized a place in the garment industry of Central Plains, integrating industrial resources, establishing a comprehensive service platform integrating clothing culture and trading, and extending the chain of upstream and downstream is a matter of course.

He revealed the future goals of Jin Rong's three platforms.

Jin Rong commerce city is positioned as a clothing display platform, highlighting the concept of cultural fashion; Jin Rong textile city is positioned as a garment incubation and entrepreneurial base; Xinmi Jin Rong clothing world is positioned as the height of garment manufacturing industry.

Take Jin Rong commercial city as an example, it will be renamed "Jin Rong international times square" after its upgrading. It has three dimensional new buildings such as three dimensional Plaza, air corridor and underground connected blocks. After completion, it will be a modern, fashionable and emerging city complex which covers creative design, brand incubation, Office Exhibition and trade, retail shopping, catering and entertainment, e-commerce, tourism and cultural education. It will also become a comprehensive cloud service platform for Henan apparel e-commerce full industry chain.

"No matter how it changes, we will not break away from the main business, and we will always focus on the textile and apparel industry chain. This is also a sense of mission and responsibility for the industry."

Wang Jianxun said.

Jin Rong's idea of the clothing industry has also been recognized by the industry.

Zhang Zhaoda, the vice president of the China Fashion Designers Association and the first China top ten fashion designer, said that he was optimistic about Zhengzhou's clothing industry and fashion industry ten years ago. Now the development of Zhengzhou is confirming this judgement.

Zhang Zhaoda said that he is not familiar with the development of Zhengzhou, such as the concept of "one belt, one airport, and free trade zone". In the future, the most advantageous position is to connect the developed areas of Europe and Italy through the "one belt and one road" and the aviation economy.