Kappa: A Brand New Combination Of Offline Brand Activities And Online Sales.

"The most popular models in history are the most famous brands and the longest".

The show ended perfectly at Shanghai Oriental Sports Center.

Martha Lahti, Guerlain, RIMOWA, VS and other top brands will launch 38 new front-line products, including MAKE, UP FOR EVER, La Perla, Adidas, Kappa, New Balance, and Kappa.

Wonderful show.

There are four Adidas brands in the sports show.

New Balance and ANTA show you the latest and most noteworthy sports fashion! Kappa joined hands with Li Canchen to carry out the trend movement in the end, leading the interpretation of the street STREET plate, and Li Canchen's scene DJ immediately turned the whole field into Tmall's global trend.

Tmall's double 11 global trend is a trend tide on the offline line. Under the offline show, tens of millions of consumers see the new products released by more than 50 brands. The online platform can be watched in real time for 8 hours without interruption.

This Kappa Tmall Fashion Festival is jointly sponsored by the market and the electricity supplier. From the selection of look, the way of presentation, the form of performance, the content marketing of Tmall platform, the undertaking of flagship store activities, and the dissemination of the final link events, the traditional double 11 pre-sale pre heat storage water has become a high-level three-dimensional dissemination.

This Kappa electric business brand operation test water, whether from the scene of the performance effect or online shop harvest data has a very good performance, Kappa business and brand also formed a platform based offline brand activities and online sales closely integrated new game.

The series of branded genes has been popular among celebrities and fashion stars in the past century, and now it is once again the target of being chased.

The series of BANDA collusion series are stunning in the role of the tidal current, and then the line "side watch and buy" the collusion product is now out of stock.

Walking and absorbing powder, direct seeding pformation.

After the show, Kappa continued to invite Li Canchen to provide 1 hours of Tmall live broadcast for the audience, a planned layout and a reasonable selection of topics, so that 23 days 21 point Kappa Tmall live broadcast, received 1 million 197 thousand praise. Background data showed that during the broadcast period, the flow of traffic continued to flow, the number of collections rose linearly, and the number of fans increased sharply.

13 point -24 point is only 11 hours, the sales rate of the show products has reached 40%, and the joint sales are also very impressive. It has attracted more high-quality people who agree with the brand idea, and has successfully saved water for the double 11.

Song Li, director of Kappa business, said that the single day direct sale of Tmall's grand ceremony is just a value dimension of this campaign. The Kappa business department and the brand marketing department get through the whole trend, and the whole process is jointly planned. The intention is to create a sales mode of the show market through the brand tonal activities, and it is also a successful test for the brand of electric business.