The Fifth China Brand Chain Development Conference Was Held In Shenzhen Recently.

The Fifth China brand chain development conference, sponsored by the China brand development public welfare fund, was held in Shenzhen.

In the third consecutive year, the conference released the "China chain brand quality report" and three top 50 list of China's chain brand quality, influence and growth potential.

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And other brands came on the list.

In the list, Anta, seven wolves, XTEP, nine Mu Wang, Qipai and other Jinjiang brands list the top 50 Chinese chain brands; Anta, seven wolves, XTEP and nine herd kings list the top 50 brands of Chinese chain brands.

It is worth mentioning that Anta ranked first in HUAWEI's top 50 quality and 50 strong two lists.

Zhou Yun, chief expert of China's brand development public welfare fund, said: "brand is an independent asset. It can be evaluated independently of the enterprise. The influence of the enterprise and the influence of the brand can not be equated".

It is reported that the conference is sponsored by the China brand development public welfare fund of the China human rights development foundation. The Shenzhen retail business association, Shenzhen chain operation association and Shenzhen actuarial Brand Evaluation Science Research Institute jointly undertake.

The conference was held in 2012 for the first time. Every year, it invited and attracted many famous entrepreneurs and experts in the industry.

The list is based on the quantitative evaluation system of brand quality built on the brand information theory, and the research data come from all typical commercial cities at all levels and regions.

The three list is released for third consecutive years.

The conference also released the "Quality Research Report on China's chain brand development". The report quantified the dimensions of brand development quality, popularity, reputation and loyalty, and the reference value of brand development evaluation is self-evident.