Double 11, Kappa Join Hands With Li Canchen DJ Hi To Turn The Tide Of The World.

In October 23rd, "the most fashionable model in history, the most popular brand and the longest" fashion show ended perfectly in Shanghai Oriental Sports Center. The top brands such as Martha Lahti, Guerlain, RIMOWA, VS and so on will celebrate the debut of the new products, including MAKE UP FOR EVER, La Perla, Adidas, Kappa, New Balance, and 38 brands.

The current trend is excellent. The four sports teams are Adidas, Kappa, New Balance and ANTA. This is the latest and most noteworthy sport fashion for all of you. Kappa joined hands with Li Canchen to carry out the trend movement in the end, leading the interpretation of the STREET section of the street. Li Canchen's live DJ immediately turned the whole house into Tmall's global trend.

The tide of the global trend is a tidal current ceremony on the offline line. Under the offline show, tens of millions of consumers see the new products released by more than 50 brands. The online platform can be watched in real time for 8 hours.

This Kappa Tmall Fashion Festival is jointly sponsored by the market and the electricity supplier. From the selection of look, the way of presentation, the form of performance, the content marketing of Tmall platform, the undertaking of flagship store activities, and the dissemination of the final link events, the traditional double 11 pre-sale pre heat storage water has become a high-level three-dimensional dissemination.

This Kappa electric business brand operation test water, whether from the scene of the performance effect or online shop harvest data has a very good performance, Kappa business and brand also formed a platform based on the line.

A new way to integrate closely with online sales.

The series of branded genes has been popular among celebrities and fashion stars in the past century, and now it is once again the target of being chased.

BANDA collusion series has been amazed by many characters in the fashion festival, and then the online "watch and buy" collusion product is now out of stock.

Walking and absorbing powder, direct seeding pformation.

After the show, Kappa continued to invite Li Canchen to provide 1 hours of Tmall live broadcast for the audience, a planned layout and a reasonable selection of topics, so that 23 days 21 point Kappa Tmall live broadcast, received 1 million 197 thousand praise. Background data showed that during the broadcast period, the flow of traffic continued to flow, the number of collections rose linearly, and the number of fans increased sharply.

At 13 p.m. at -24 p.m., the sold out rate of the show products reached 40%, and the joint sales were also very impressive. The success attracted more high-quality people who agreed with the brand concept and succeeded in storing water for the double 11.

Song Li, director of Kappa business, said that the single day direct sale of Tmall's grand ceremony is just a value dimension of this campaign. The Kappa business department and the brand marketing department get through the whole trend, and the whole process is jointly planned. The intention is to create a sales mode of the show market through the brand tonal activities, and it is also a successful test for the brand of electric business.

Constantly upgrading the brand

The heat and consumer awareness in the channel are of long-term strategic significance to the brand market and the electricity supplier.