The Declining Trend Of Garment Industry Is Hard To Stop, And Footwear Industry Is No Exception.

In November 30th, it once occupied the country.

The top ten brands of Hong Kong clothing brand crocodile announced their earnings. As of July this year, net profit plunged 99.1% to HK $455 thousand, while revenue dropped by about 29.41% to HK $313 million.

Among them, the income of garment and related accessories business declined by 27% to 2.59 billion Hong Kong dollars, with a loss of HK $49 million 560 thousand.

The Group believes that the main reason for the decline in performance is the weak performance of the garment business and the sharp decrease in the revaluation of the investment property.

It is difficult to continue the past scenery.

There are more than one crocodile family.

Big old cards are falling down.

Once was "Youth"

"Synonymous Baleno", the number of stores in 2012 was more than 4000, but in the past four years almost every three days to close a store, as at the end of September last year, its total number of stores is less than 3000, at the beginning of the year, it was sold at the price of 250 million yuan by the parent company.

Hongkong's fashion and leisure brand Esprit, known as the "middle class lifestyle", although it ended its decline in the current fiscal year, a net loss of 3 billion 700 million Hong Kong dollars in the previous fiscal year and a net profit of HK $21 million in the financial year, it is still difficult to obscure the continued loss of main business.

Hong Kong brand Giordano, one of the fashion giants, has a top revenue of HK $5 billion 848 million and over 2600 stores worldwide.

But due to declining sales and inventory problems, its number of stores decreased by 81 last year, and now it is hard to find in the core business circle of a second tier city.

The declining trend of garment industry is hard to stop, and footwear industry is no exception.

The half year earnings report issued by BELLE, the "shoe king", shows a revenue of 19 billion 540 million yuan, an increase of 0.9% over the same period last year. Its growth rate is the lowest since listing, with net profit of 1 billion 730 million, down 19.7% from the same period last year.

And in the first half of fiscal year ending August, BELLE's mainland stores reduced nearly 400.

According to the two quarter retail operation data released by BELLE, the footwear business of the company continued to languish. In the two quarter, footwear sales in the same store declined by 10%, and it has not increased for ten consecutive quarters.

It is worth mentioning that the sports brand distribution income of this company is higher than that of women's shoes for the first time this year.

According to the management of BELLE group, footwear business will remain under pressure in the past two months, and the footwear industry in China may face "colder winter" in the next few years.

Behind the plight: economic downturn and insufficient innovation

After experienced rapid development, the old fashions of shoe and clothing industry suddenly turn to weakness. In addition to slowing down the growth of the economy, more reasons lie in the industry itself.

Zhang Bin, a researcher at the state securities company, believes that in recent years, the brand and retail enterprises of shoes and clothing brands have adjusted considerably, and the future is expected to be adjusted. For enterprises, the pition period is relatively long and painful.

Zhang Bin also pointed out that the future consumption structure or polarization will be squeezed in the middle.

Cheng Weixiong, former vice president of Mei Bang apparel and founder of Shanghai Liang Qi brand, said that the problem of footwear industry is mainly due to insufficient overall innovation capability and overcapacity.

He said that the homogenization of products is very serious, and the rate of updating is not as fast as that of foreign brands, and the intensity of brand building is not strong enough, which makes it difficult for domestic shoe and clothing brands to attract loyal customers.

Some enterprises are also one of the reasons for their downhill road.

As of February this year, BELLE group had over 20 thousand outlets in the mainland, but it was quoted by people familiar with the matter that its e-commerce platform has long been used to clean up quarterly payments.