The Sixth National Fur Industry Association Held A Grand Meeting

The Sixth National fur industry joint conference and the China Leather Association fur Specialized Committee and the fur economic animal breeding Specialized Committee annual meeting 2016 were held in Suning, China's fur capital. The purpose is to recognize the industry status quo, understand the market situation, stimulate innovative thinking and enhance confidence in development.

This industry joint meeting and a series of activities are related to the relevant industrial policy bulletin, there are also the release of industry data, as well as domestic and foreign market information, more pragmatic and efficient project landing docking.

As Li Yuzhong, chairman of the China Leather Association, said: "the development of fur industry under the new normal needs new ideas, integrating industry resources, exploring new modes and new orders for the development of the industry. The colleagues in the industry must cooperate sincerely for the sustainable and healthy development of the industry, give full play to their respective advantages, face the wind and rain together, share the experience and results together, and jointly promote the fur industry development to a new level."

In recent years, domestic and international markets are changing, raw material price increases, consumer market is facing structural adjustment of imbalance between supply and demand. The Russian market is weak, but a strict new electronic label policy has been introduced, and the negative attack of animal rights organizations has brought unprecedented pressure on the fur industry.

At the same time, the fur industry is also facing the cold winter is coming to the skin price rebound, inventory digestion to ease financial pressure and other favorable factors.

The conference was sponsored by China Leather Association fur Specialized Committee, fur economic animal breeding Specialized Committee, and Suning County fur industry association, worth Cmi Holdings Ltd.

The leaders of the State Forestry Administration and the Ministry of industry and commerce were invited by the conference. The main leaders of the international fur auction houses and the principal persons in charge of the relevant trade associations were also from the national key fur production base, local business associations, fur animal breeding enterprises, feed processing enterprises, fur and leather dyeing enterprises, and fur chemicals production enterprises.

Nearly 400 ginseng processing enterprises, retail enterprises, professional markets, research institutes, testing units and industry media will attend.

I. policy Bulletin: promoting sustainable development

Wang Weisheng, deputy director of the State Forestry Administration's protection department, explained the regulation of breeding and utilization of mink, Fox and raccoon in order to vigorously promote the standardized management of fur animals breeding and utilization.

The amendment to the wildlife protection law stipulates three principles: protection priority, standardized utilization and strict supervision.

Under this guidance, in July 27, 2016, the State Forestry Administration issued "specifications for the breeding and utilization of mink, Fox and raccoon dog" from the following aspects: place, personnel, base, feeding, hygiene and epidemic prevention, discharge, skin processing and pportation.

The introduction of standards is of great significance, and more importantly, promotion and implementation.

Deputy director Wang Weisheng issued the standard to the chairman and vice president of the China Leather Association fur economic animal breeding Committee, and entrusted them to distribute and organize publicity and study to the farmers.

Based on the opinions on the "three products" special action to create a good market environment for the consumer goods industry, the director of Xingbu Tao, the consumer goods division of the Ministry of industry and commerce, elaborated on his thoughts on accelerating the pformation and upgrading of the leather industry. He hoped that the industry will take "made in China 2025" as a program of action, and thoroughly implement the strategy of "three products": "increase variety" to meet the new needs of diversified consumption, promote the effective supply capacity with "improving quality", and create a good image of China made by "creating brand".

At the same time, we must enhance our capability of independent innovation, actively promote the development of intelligence, strive to readjust the industrial structure, vigorously promote green manufacturing, push forward the structural reform of supply side, and develop in the direction of green, high quality, fashion, personalization and service, thus accelerating the upgrading of leather industry.

In order to supervise the environmental protection of enterprises, improve the environmental protection level of enterprises and industries, and enhance the environmental protection image of the industry, the China Leather Association has carried out environmental verification work for tanning and fur processing enterprises. According to the principle of voluntary application, the nitro dyeing enterprises that meet the requirements accept on-site verification of the expert group on environmental self-discipline action, and detect the main indicators such as formaldehyde, azo dyes, six valent chromium and pentachlorophenol.

At present, 9 fur enterprises have entered the China Leather Association's "Red List" through environmental verification, and have been put on record by the Ministry of environmental protection and other ministries.

China Leather Association is striving to incorporate environmental verification into the international "traceability" system, thus promoting mutual trust and cooperation between fur enterprises and international brands.

In strengthening the construction of talent team and promoting industrial upgrading and development,

Unremitting efforts have been made, and 3077 people have obtained different grades of vocational qualification certificates. Meng Qi, deputy director of the China Light Industry Federation education and training department, has fully affirmed this.

The association has taken many measures to improve the quality and skill level of employees. It has provided effective human resources support for enterprise pformation and upgrading, improving labor efficiency, improving product quality, developing new products and developing the market.

According to the revision of the national occupational classification code, fur industry has already made fur and fur products processors. In order to adapt to the pformation of economic development mode and the requirements of industrial structure adjustment, leather fur clothing designers' accession has been put on the agenda.

In 2013, the "1" smuggling case in case No. 1301 of the General Administration of Customs covers a wide range of enterprises and involves many enterprises. Whether the case is properly solved is related to the safety, stability and sustainable development of the industry.

At the meeting, Huang Yanjie, director of China Leather Association fur Specialized Committee, briefed the latest progress of the case and listed 4 cases of guilty verdicts.

According to the lenient policy of the government's surrender, the principle of "dividing the tax on the basis of Taxation, differentiating and treating with pleading guilty," and "handling the case, pursuing losses and giving way" are handled relatively lightly to the involved cases.

The association once again appealed to the case to take the initiative to surrender and strive for leniency.

Two, data interpretation: insight into the general trend of the industry

Since the beginning of this year, the fur industry has been developing steadily and slowing down. The downward pressure is increasing.

According to Huang Yanjie, director of China Leather Association fur Specialized Committee, 1-8 months, the sales revenue of fur industry in China increased by 0.1% compared to the same period last year, while the profit growth rate dropped by 23.7% from the positive to negative year after year, and the export also decreased by 21.1% compared with the same period last year.

The slowdown in industry growth also affected imports of raw materials, and imports of raw fur fell 22.3% in the first half of last year.

But there are also positive changes. It is worth noting that the proportion of general trade imports increased from 60% in 2014 to 62.5% in 2015. The proportion of general trade imports increased to 99% in the first half of this year, and the industry atmosphere of sunshine trade was gradually formed.

The overall decline of fur industry is also reflected in the upstream culture. According to Zhang Zhiming, President of fur economic animal breeding Specialized Committee of China Leather Association, the number of mink, Fox and raccoon dog in 2016 was 32 million 400 thousand, 17 million 80 thousand and 20 million 900 thousand, respectively, down 43.6%, 23.8% and 16.7% respectively.

Over the past two years, the number of mink, Fox and raccoon dog has decreased significantly. However, in view of the large inventory of leather stocks and the continuous listing of fresh skins, and the actual demand of garment processing enterprises is weak, farmers should control population size according to market conditions, raise the level of aquaculture, and improve the quality of varieties.

The Leather Association of China has found that the price of leather will continue to fluctuate in the short term.

In the downstream retail market, Ma Ruihua, director of the circulation Committee of China Leather Association, pointed out that in 12th Five-Year, the number of leather cities in Wan Ping City in China was about 300, and the number of leather cities in one hundred thousand or more cities was about 50.

Among them, the number of key leather cities (more than one hundred thousand level, good operation for more than three years, statistical analysis) doubled, the volume increased by 2 times compared with the same period last year, but the related indicators in the past two years have slowed down significantly. The turnover of major fur products has increased slightly or slowed down, and the annual volume of business volume per unit area has been declining year after year.

In terms of products, during the "12th Five-Year" period, there was a clear dividing line between fur and garment retail in key shopping malls in 2013. In recent three years, sales volume fluctuated and business risk increased.

The wool collar cap is widely used in the down industry, and the development of the down industry and fur industry is closely related. In recent years, the development is also facing the same predicament.

Yao Xiaoman, director of the China feather and down association, said that the export volume of the down industry in 2015 has been negative for the first time since 2009, and the range is relatively large.

Among them, the export volume of down garments decreased by 16.1% compared to the same period last year, mainly due to the global economic downturn and the warm winter. The demand for the market decreased and the price of raw materials decreased.

In terms of domestic sales, due to the imperfection of quality supervision measures, the adulteration of down raw materials causes more false phenomena.

The sales volume of our down garment network has dropped by more than 20%.

In the first half of this year, the export volume of down garments increased to 20.3%.

The market pressure will not change in the next few years, and enterprises need to adjust their strategy in time.

In addition, from Suning, Beijing, Yangyuan, Yangyuan, Changli, Tong er's fort, Zhuanghe, Mengzhou, Nanjing, Hong Kong, Tongxiang Fu, Guangzhou Baiyun and other major fur production base, and the representatives of the main fur production base share the production, order, sale and inventory of the main fur production base.

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Three, pulse Market: deal with price fluctuation.

After throwing out the topic of "how to deal with price fluctuations in the post saturated market", director Huang Yanjie explained this: the industry has already reached a consensus on the cause of the industrial downturn which started in 2013. One of the important reasons is that a large number of industries can produce too much weight and cause oversupply.

The rise in the price of the auction in September this year has been a stimulant to the depressed market sentiment, but does this mean that the fur industry has been in the real post saturated market period? This is certainly a matter of opinion. Therefore, I hope to invite the leading brands of the industry to come together to share the real dry goods for the delegates.

Hengtai

Li Xiaosan, the chairman of the board, leads the most influential trade and dyeing enterprises in China. At the same time, he runs the experience of the East China fur trading market and has a strong voice in the industry.

According to its introduction, Shandong's local stock has digested about 30%, and the stock proportion is still relatively high. But since September, the price of domestic fur has been rising continuously. This is good news.

In addition, in the long run, the exit of small and medium-sized farmers is conducive to the large-scale operation of the fur industry and the improvement of anti risk ability, which will also benefit the improvement of the quality of the skin. Of course, these effects will not be immediate, and the whole effect will take time.

He made an analogy. For the season, the cold winter began last year. Now it is just past the twelfth lunar month, but spring is yet to come, but it is not far away.

At present, the industry is moving out of the U low and is expected to improve in 2020.

As one of the most influential fur clothing brands in China, Zhang Mian, President of KC fur in Hongkong, looks like saturation.

Due to the fact that product differentiation is not obvious enough, too many ordinary insurance sales are flooding the market and forming a slow-moving market, which makes people think that the market is saturated.

As a matter of fact, the leading brand is still confident in facing the depressed market, and has not followed suit, but still maintains the high-end pricing.

Differential innovation is the key to the development of the whole industry. We need to dig the fur culture from all aspects and push it to the stage of fashion.

To this end, he put forward a request to the supplier. Only 50% of the goods he supplied were public, 30% of the enterprises were original, and the rest were advanced fashion and custom style.

Last year, the industry probably had half of its inventory backlog. Even so, the industry's ten years of development did not come to a conclusion that the market was saturated.

At present, this year will be better than last year. Next year is not yet known. It is necessary for enterprises to strengthen fashion research and development and guide them to keep improving.

Zhonghui fur, located in Chong Fu, a famous Chinese fur Town, is a leading enterprise in China's fur industry. It is an enterprise integrating fur dyeing and fur clothing design, production and sales.

Hu Jianzhong, chairman of the company, admitted that the company had about 25% of its inventory last year, which is already a relatively high proportion of the industry.

He emphasized that inventory is a normal phenomenon in this industry, and there is no need to worry too much.

Some fur manufacturers do not have the pressure of inventory and follow the market, but the risk is relatively large.

And inventory processing enterprises can buffer price fluctuations and make it easier to control risks.

The rise of international fur auction prices in September was mainly due to the fact that there was still a gap between price and 2013, which dropped by three to 40%, which accords with the psychological price of buyers. Meanwhile, the injection of off site funds also contributed to the price rise.

For the future of the industry, we must be confident. As long as we have confidence, the market will be stable, and we believe that the industry will soon go out of the trough.

As the host of this conference, the worth agricultural development Limited by Share Ltd is the first stock market in China fur industry, and young He Sucheng is young and promising.

In his view, the fur industry development polarization phenomenon is obvious, low-end products easy to sell, high-end products are also not worry about, only the most embarrassed enterprises, positioning is not allowed to cause product backlog.

As far as enterprises are concerned, in the future, we should change the mode of fixed production and selling to set the market for production, and fully consider the needs of consumers to make them marketable.

As far as the industry is concerned, the whole needs to be further standardized and developed, so as to avoid rushing headlong into mass action when it is good, and to leave the field in bad times.

At present, we are at a low price, not an industrial downturn. Now we are full of opportunities for pformation. We should be confident and vigorously develop.

Four. Project recommendation: pragmatic and efficient activities

Professional market (shop) rating is an important work carried out by China Leather Association.

In accordance with the principles of voluntariness, fairness, impartiality and openness, the China Leather Association has conducted materials review, consultation, on-site assessment, network publicity and comprehensive evaluation on the second batches of professional shops in 2016. It decided to award the "Harbin KC fur International Pavilion", "Harbin KC fur fashion Pavilion" and "Jilin KC fur famous city" 3 professional shops as "China's fur clothing five star professional shop" title, granting "Zhejiang Grammy dress GOMINO Chengdu shop" as "China's leather and fur clothing four star professional shop".

At the meeting, the former chairman and expert Zhang Shuhua of the China Leather Association, the former vice president of the leather and footwear industry Research Institute of China, and Mr. Yan Huaidao, an expert of China Leather Association, presented medals to the representatives of the winning units.

The "Internet + certification mark" is a joint strategy of Jingdong and the China Leather Association, which combines the expansion of network sales channels and the use of certification marks to win consumer trust.

Mr. Mu Lei, manager of the clothing department of Jingdong mall, said that Jingdong has set up a "genuine leather sign" special hall to jointly select high-quality businesses and high-quality leather products for consumers, enhance consumer experience and create a comfortable consumption environment, and promote the quality maintenance and upgrading of leather products.

At the same time, we also work hand in hand to promote the healthy consumption concept of leather products.

He listed the resources of fur category activities in the second half of the year, and pointed out in particular that Jingdong launched a global project to focus on the first market of fur export in Russia and other countries to help enterprises expand their overseas markets.

Good seed provenance, scientific feeding management, standardization and standardization are the only way for fur fur breeding industry to develop in the future.

Located in the "Arctic city of China", the brelung husbandry in Mohe County is now the largest breeding base of pure blue blood fox in Finland.

Luo Chundu, manager, said that since 2006, the company has introduced high-quality fox species from the original producing area of arctic fox to Finland, and has gradually formed a complete breeding, optimization and cultivation system through scientific lineage management and blood culture.

Good weather and good people make the company's arctic fox excellent, comparable to the SAGA class fox sold by the Finland family of the world's four largest fur auction houses.

The following day, the participants attended the sixteenth China Suning international fur Culture Expo. The exhibition of clothing, display, fur market, fur market, ordering leather goods, various kinds of raw leather, and other raw materials, semi finished products and fur clothing and clothing exhibition came on stage.

At the meeting, 13 Chinese and foreign merchants signed the contract successfully, with a total investment of 2 billion 508 million yuan.

Dai Shusheng, Secretary of the Suning county Party committee, said that Suning is now pushing ahead with the total investment of 13 billion acres of Wordsworth Industrial Park, the 1000 mu fur clothing processing park, the 1000 mu bonded logistics park and the fur recycling science and technology demonstration garden. After the completion of the project, the annual processing of fur clothing will increase from 600 thousand to 3 million.

At present, more than 100 Beijing merchants such as Ya Po Road and Dahongmen have settled in Suning, and more than 400 have signed an immigration agreement.