• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    This Year, The Luxury Industry Continues To Slump, And The US Market Is Struggling.

    2016/11/7 15:26:00 31

    LuxuryBrandBurberry

    U.S.A

    Luxury goods

    The market is struggling and shopping centers are slowing down. The uncertainty of global economy and geopolitics is a major drag on consumers' purchase of luxury goods, which further causes the industry to worry about the future of the luxury goods market.

    brand

    Coach or luxury brand in the UK

    Burberry

    Combined to save the low tide of luxury goods industry.

    To this rumor, Neil Saunder, chief executive of consumer research firm Conlumino, explained: "these two brands can not come together either from a retail perspective or from a brand perspective. But because of the extremely slow growth rate of luxury goods industry, it is not surprising that these two brands need to meet their needs through mergers."

    Due to the continued downturn in the luxury goods industry, Coach, Michael Kors and Kate Spade and other light luxury handbag brands are gradually reducing the number of shipments to department stores, trying to avoid damage to the brand reputation caused by excessive promotions of these stores.

    After nine consecutive quarters of decline in performance, Coach has seen three quarters of sustained growth after the change. In addition to developing new products to attract consumers to buy at full price, the group also acquired designer shoe shoe brand StuwartWeitzman last year. At present, sales of brand handbags still account for more than half of the total sales, but sales of accessories and shoes are also increasing.

    In addition, Coach's competitor MichaelKors is also trying to diversify. In addition to the planned expansion of men's wear series, RalphLauren and KateSpade are also developing smart watches and fitness trackers.

    To cope with the gradual decline of department stores' passenger traffic and the gradual change of consumption preferences of the millennial generation, the latest strategy of us department stores is to win less.

    Contrary to previous years, luxury retail stores such as Nordstorm, Bloomingdale and Braneys reduced the number of new items of handbags.

    According to Edited data, in the three months ended August 31, 2016, the number of new handbags released by Nordstrom and Bloomingdale Department decreased by 23% and 3% respectively compared with last year, while the number of new products in Barneys in the third quarter of this year decreased by 41% compared with last year.

    Department stores think that the limited number of new products is helpful to help consumers make decisions more quickly, providing too many styles will make consumers feel confused.

    Katie Smith, a fashion analyst at fashion industry data analysis firms, also agreed with the strategy of "win by little." she stressed that the move is conducive to the promotion of sales of positive prices in the shopping malls, thereby avoiding excessive discount sales to solve the problem of excess inventory.

    In view of the persistent downturn in the luxury sector this year, this new strategy can not help but arouse speculation that light luxury brands like Coach and Michael Kors may have to cooperate with department stores instead of completely withdrawing.

    However, the reduction of consumers in American department stores is becoming a headache for light luxury brands.

    Coach department stores in the United States continued to decline in sales and promotional activities were frequent. The company said it was preparing to close its 1/4 stores in US Department stores.

    In the latest quarterly earnings report up to July 2nd this year, sales of Coach Direct stores in the United States increased by only 2%, but sales in department stores fell sharply in two digits. Under the influence of this measure, Coach expects 2017 revenue will have some negative effects, and investors are also beginning to worry about the growth momentum of Coach.

    Michael Kors also pointed out earlier that the group has taken some measures to rebuild its brand image. Since last year, it has gradually reduced the proportion of brand in department stores, increased the number of brand Direct stores and focused on developing e-commerce platforms.

    Coach and Michael Kors will release the latest quarterly results this week, with analysts' attention on whether they are effective in restraining discounts and coping with reduced demand.

    Buckingham research group analyst ScottKrasik pointed out that sales of Coach Direct stores account for more than 50% of the total sales volume in North America, so the brand will now face the pressure of continuous reduction of passenger traffic in Direct stores.

    He stressed that if Coach sales did not increase further, the chances of rising profit margins were small.

    • Related reading

    5 Trends In Sports And Leisure

    Industry Overview
    |
    2016/11/7 12:11:00
    38

    How Does The Offline Retail Industry Regain Passenger Flow? How Do Brands Formulate Strategies?

    Industry Overview
    |
    2016/11/6 12:28:00
    63

    Outdoor Brands Are Testing The Water Live Mode.

    Industry Overview
    |
    2016/11/6 11:19:00
    57

    Pulse Market To Deal With Price Fluctuation

    Industry Overview
    |
    2016/11/5 15:32:00
    36

    Has The Light Luxury Brand Collapsed Or Needs A Revolution?

    Industry Overview
    |
    2016/11/5 12:22:00
    72
    Read the next article

    Wang Kai'S Winter Blockbuster Is A Fashionable Lazy Boy.

    In November 7th, Wang Kai boarded the cover of a fashion magazine. Recently, because of "snail love", Wang Kai, who was popular and exploded once again, showed his charming personality everywhere.

    主站蜘蛛池模板: 激情无码人妻又粗又大| 97国产在线公开免费观看| 一区二区三区无码高清视频| 欧美日在线观看| 欧美亚洲国产丝袜在线| 婷婷丁香五月中文字幕| 又黄又爽又色的视频在线看| 中文字幕一区二区三区在线播放 | 人人妻人人澡av天堂香蕉| xxxxx免费视频| 狠狠综合久久av一区二区| 天天插在线视频| 亚洲精品一二区| 18禁男女爽爽爽午夜网站免费| 真实男女xx00动态图视频| 女人的精水喷出来视频| 亚洲综合成人网| 800av在线播放| 狠狠躁夜夜躁人人爽超碰97香蕉| 天天干天天射天天操| 午夜视频在线观看免费完整版| 三中文乱码视频| 男人操女人视频网站| 国产色xx群视频射精| 伊人精品视频一区二区三区| 中文字幕丰满乱子伦无码专区| 精品欧美一区二区三区精品久久 | 美女视频黄频a免费| 幻女free性zozo交| 四虎国产精品永久在线网址| 一本精品99久久精品77| 美女视频黄频大全免费| 好爽好紧好大的免费视频国产 | 黄色片一级免费看| 无遮挡h肉动漫在线观看日本| 国产午夜福利精品一区二区三区| 久久99精品久久久久久噜噜| 苏玥马强百文择| 妞干网2018| 亚洲成av人片在线观看| 麻豆国产高清精品国在线|