5 Trends In Sports And Leisure

The global market capacity in sports and leisure will reach US $270 billion.

According to the data, there is still room for improvement in sports and leisure areas. Retail sales in the past six years have risen by 4.1%, rather than

The increase is only 0.2%.

People wearing sportswear outside the gym has become a common phenomenon.

Some critics say that this trend is going to be out of date, but more retailers are keeping up with sports and leisure.

"The sports market is still far away from saturation.

In fact, its ideal position is to radically change the way consumers live. "

Katie Smith, a senior retail analyst at data platform Edited, said.

Recently, Edited analyzed data from 2600 sportswear retailers in the United Kingdom and the United States.

The results showed that they not only increased sales by 22%, but also increased sales by 27%.

In addition, sports and leisure areas also show the following trends.

1. non traditional retailers are breaking in.

Some barbarians outside the industry also sniff out the urgent needs of the market for fitness and casual wear.

Never used to wear sportswear.

And try to get a slice of it.

For example, the black and white style of Ivy Park, which was launched by Beyonce and Topshop, is the best case for non-traditional retailers to enter the field of sports and leisure.

Once the brand was launched, it was sought after by many fans.

Growth trend of sportswear business for non-traditional retailers

A thousand Leggings are thousands of times.

Brand, high quality and low price sportswear is being produced in a large scale, and is attracting more and more consumers' favor.

There is a view that this in turn promotes the decline of prices.

"Non-traditional retailers are beginning to seize this huge development opportunity," Smith said. "To maximize profits, retailers are not only interested in the trend of the movement, but also make technological innovations on fabrics."

2. the big sports brand is still strong.

Although Ivy park is the eighth largest online brand in the world, the traditional sports brand still dominates the increasingly saturated market.

According to nearly three months' data from the Edited platform, the five most popular brands on the Internet are Nike, Andrew, Adidas sports performance series, Arthur and Adidas.

The following table shows the popularity of these five brands since the same period last year.

One thing to note is that the decline in Adidas's performance series is partly due to Adidas's main brand.

Five sports apparel brand inventory data (2015-2016 years), from left to right are Andemar, Nike, Adidas, Adidas sports performance series, Arthur.

"Consumers need high technology, high functionality and super high performance clothing."

Smith said.

In fact, according to Euromonitor, a market research firm, there has been no change in the ranking of leaders in sports and leisure since 2012.

As the boss of sports and leisure, Nike's market share is also improving, and several other brands are constantly taking the lead.

Market share of sportswear brand in the UK

3. the second battlefield Instagram of sportswear

Fashion brands have always regarded Instagram as the second battleground, and so do sports and leisure.

The interactive proportion of sportswear brands in different social media platforms (British and American markets)

Retail analysis firm L2 collected data from January to April this year. The results show that most of the interactions between brands and consumers occur on Instagram: the ratio in the UK market is 93% and the US market is 94%.

The proportion of interaction on Facebook is very small, and the twitter interaction ratio between Britain and America is only 1%.

According to L2, compared to YouTube and other platforms, sports and leisure brands also pay more attention to the Instagram platform, hoping to release more content on it.

4. China's market is growing rapidly.

With the gradual saturation of the western market, China and other markets are becoming more and more strong.

Because the middle class tastes are also shifting from luxury to life and leisure.

At present, Lulu lemon, which relies on Alibaba managed inventory, says its Hongkong store sales this year are expected to reach US $8 million.

Market forecast of sports apparel market in China

In 2015, the Chinese sportswear market rose to 26 billion 300 million dollars.

Moreover, according to the data, this figure is expected to increase by two digits per year, and it is expected to reach US $43 billion 100 million in 2020.

By contrast, the luxury market is expected to reach only $28 billion 400 million over the same period.

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As for how sports and leisure brands are rooted in China, Matthew Clubb, a director of the Asia Pacific Market Research of the British Mint Company, has issued a warning before Yu Tang's article "how foreign sports apparel brands stand in China." a brand's international reputation can not guarantee its firm foothold in the Chinese market.

"Foreign brands should not underestimate the impact of Chinese culture and the understanding of Chinese brands on local markets and consumers.

Branding should not think that the rapid development of the Chinese market means the rapid expansion of brands. Before that, they have to face many competitive pressures.

Clubb said.

5. fashion designers join hands in sports brand

Sports and leisure wind not only shrank the streets, but also swept the fashion circle.

Now, fashion designers / entertainment stars join hands with sports brands and launch sports leisure production lines.

For example, Wang Daren, a famous designer in New York, quietly cooperated with Adidas, a sports apparel giant Adidas, which brought surprises to fashion and sports circles. Alexander

The two sides launched a series of sports and leisure, with the inverted clover logo as a symbol, the sport and leisure again pushed into the spotlight of fashion.

Da Ren Wang

According to the latest data of research firm Fung Global Retail & Technology and First Insight, consumers' willingness to pay for sports and leisure products is higher than the suggested retail price.

Moreover, the growth trend of sports and leisure will be more normal, and the style of women's clothing will become more casual.

The report covers 11 countries, including the United States, Spain and Canada.

The report shows that consumers are willing to spend more on knitted bottoming and leggings, up to 80% and 74% respectively.

Jennifer Bandler, owner of sports fashion brand BANDIER, said that in the past few years, the meaning of sports and leisure has changed dramatically.

"When we started making BANDIER in 2014, there were many sports brands," she said. "Consumers are excited to see new brands, and they want to wear sportswear to express their individuality."

Before the sportswear, our sportswear is rarely chosen and it is difficult to express personal style.

Nowadays, people can wear sportswear with different styles to show their individuality.