Remain True To Our Original Aspiration! Zimple: Environmental Protection And Art Go Hand In Hand

Korean style still occupies an important position in the current fashion trend in China. Among them, the style of Lady wind and sweet wind is the overwhelming majority, while Humen native style occupies the overwhelming majority. clothing The brand Zimple is unique in its style, and is the main player in the Korean personality style. High Fashion is a simple style. It makes full use of the matching of various fashion elements to show the unique charm of modern women. It has formed a unique environmental protection fashion art and become the leading brand of environmental protection.

　　 Fashion art once again sounds for environmental protection.

Last year Humen Fashion Week Zimple has created a fashion feast for Transboundary art, and a designer Carnival Party that combines fashion creativity with environmental art has shocked the industry. This year's fashion week, November 20th - 19:00 - 22:00, the main venue. Latest fashion The performance hall, Zimple 2017 spring and Summer Theme Conference and the Humen designer Carnival will be once again stunning with the theme of "meeting color art at that time".

Zimple, the theme of this theme is "awakening and living" as the theme, full of understanding and understanding of life, aiming at advocating the concept of green healthy life, meaning that life can be reborn in art, and through the contemplation of life, we can wake up the thinking of the meaning of life. With the idea of "being an artist of life", it guides people to integrate art and clothing with a better quality of life. Suit the brand gene of Zimple, reclaim the waste clothes, integrate clothing and art, and give birth to new students. At the same time, they are also advocating environmental protection and protecting our homes for survival. It arouses people's attention to the discarded clothes in life, and at the same time feels everything around them so that everyone can become an artist.

Fashion art once again sounds for environmental protection. Zimple expresses the distance between life and art through expressing the concept of green and healthy life. At the same time, it promotes the concept of environmental protection, moves more people, and attracts more people to participate in the action of protecting the earth.

　　 Attitude determines perseverance and dreams.

Since the establishment of the brand in 2011, Zimple has been focusing on the art of environmental protection, which stems from its founder Kelvin (Ruan Zhixiong), its persistence in environmental fashion art and its attitude towards fashion life. In just a few years, Zimple's concern and advocacy on environmental protection has been fully recognized by consumers. Zimple has gradually become synonymous with the Korean brand of environmental protection clothing. Its navigator Kelvin has also received wide attention from all walks of life, and has become a representative figure of CCTV. As a representative of Chinese fashion and fashion designers in the global fashion world, Kelvin has received an exclusive interview with CCTV China International Channel CCTV4 world of China in 2014.

In fact, Zimple brand founder Kelvin is not only an outstanding fashion designer and an active advocate of environmental art, but also has unique brand management. Kelvin also serves as the chief executive officer and artistic director of the Nordic women's clothing brand E&you, the founder of Italy's original designer ANUZA. In 1996, he and his family invested in the Humen Dongguan AI Clothing Co., Ltd., while operating and managing two retail brands, namely Nordic style women's clothing brand E&you and Korean Individuality Brand Zimple, and an online Italy original designer ANUZA brand. Under its hard operation and management, its brand has become a well-known clothing brand in China. It has been recognized by the clothing industry and the media. It has won the award of "best fashion women's design award", "2015 Hong Kong and Macao Fashion Festival -- the most fashionable art brand Merit Award", "2015 Guangdong Hong Kong Macau Fashion Festival - the most fashionable designer brand award", "annual fashion brand award" and "annual new design brand award" and many other honors.

Kelvin himself has received much attention. In 2015, he received an exclusive interview with Harvard Business Review Magazine and won many awards such as "Guangdong top ten fashion designers", "Guangdong top ten professional managers", "Southern Power - 2015 Guangdong, Hong Kong and Macao fashion art brand and Designer Award."

Talking about the future development of women's clothing, Kelvin believes that the women's clothing industry is already very mature at present. The trend of future fashion should be to diversify and highlight the types of women's unique personality. He stressed that Zimple will continue to focus on the Korean personality style, enhance its brand image, and also pay attention to the shopping experience of the exclusive stores, create a shopping atmosphere full of environmental protection and artistic atmosphere for the consumers, continue to convey the lifestyle of the integration of fashion creativity and environmental art, and create the beauty of life art. At the same time, Zimple will continue to focus on the design concept of environmental art, integrate more elements of green life and fashion art, and launch special costumes according to the theme each quarter. For example, in autumn and winter this year, Zimple has introduced environmentally-friendly clothing, mainly using cotton and linen, Tencel hemp, ramie and other environmentally-friendly fabrics, highlighting the unique charm of women, showing its artistic atmosphere of environmental protection.

From the 2003 contact with the clothing industry, for 13 years, Kelvin has told us with his own insistence that there is no impossible way for himself to see whether he is good at learning and innovation, whether he can persist or not. From the zero cognition of the clothing industry to the fashion soldier of the fashion industry, he has become a famous professional manager in the clothing circle. The hardships of this road can be imagined, and he shows us the power of smiling forward with his insistence of self confidence.

Some media commented: "to some extent, he has become the fashion symbol of China's era. He runs not only the clothing business, but a life attitude and lifestyle. " He will continue to use his fashion language to convey his love for life and the interpretation of his ideal life style.