The Eight Characteristics Of Clothing And Clothing Industry In Humen

The 2016 Humen fashion week will be newly built in from November 18th to 21st.

Convention and Exhibition Centre.

Perhaps nobody believed that a small town could hold an international large-scale exhibition for twenty years.

Humen people did it!

Unremitting efforts, continuous innovation, and unsatisfied development and integration of resources are all factors of success.

Here is to talk about Humen's unique industrial base, and it is this strong industrial foundation that guarantees and needs the better the trade fair.

And last year

It also confirms that Humen clothing is striding forward in a more fashionable and international fashion.

Humen town is located in the Pearl River Estuary Bay area, southwest of Dongguan, adjacent to Guangzhou Nansha national new district.

The area is 178 square kilometers and the population is about 600000. In 2015, the gross domestic product was 44 billion 700 million yuan, an increase of 8.1% over the same period last year.

Since the reform and opening up, Humen has made great efforts to develop the clothing and apparel industry. After more than 30 years of baptism, it has formed a large scale industrial cluster, a well-developed industrial chain and a well-developed market system. It has become a famous Chinese clothing and clothing city with the characteristics of women's wear, children's wear and leisure wear. It has won many national honor such as "Chinese women's clothing town", "Chinese children's wear town", "national clothing (leisure wear) industry famous brand establishment demonstration zone", the first "national textile model industry cluster", the first batch of "China's clothing industry demonstration cluster", "national e-commerce demonstration base", "National Torch Plan clothing design and manufacturing industrial base", "China's 100 best industrial cluster" and so on.

There are eight main characteristics of Humen's clothing and apparel industry.

Features 1:

The size of industrial clusters ranks first among the town level garment industrial clusters.

By the end of 2015, there were more than 2200 garment and apparel production and processing enterprises in Humen, with a total production area of 2 million 510 thousand square meters, employing more than 200 thousand people, and the total industrial output value of each year was about 40 billion yuan.

Features two:

The industrial chain is complete.

There are more than 1000 supporting enterprises, including logistics, embroidery, printing and dyeing, washing water and other supporting services such as consultation, training, design, planning and so on, forming a complete industrial chain that integrates R & D, design, production, sales and services to achieve full link production and sales.

Features three:

The market is huge.

The existing clothing and apparel market has an area of about 7 square kilometers, with a total operating area of 2 million 450 thousand square meters, with 40 professional markets and 15 thousand business households, with annual sales exceeding 80 billion yuan.

Features four:

Brand agglomeration effect is obvious.

There are 2 well-known trademarks in China, 16 famous trademarks and famous brand products in Guangdong, and a number of leading enterprises such as YISHION, new tiger Wei, Yi Xun and three Yuan Yi you have emerged.

Features five:

Public service platform is powerful.

The national "Humen garment industry collaborative innovation center" has been set up, which includes 10 platforms: Humen clothing technology innovation center, national textile fabric Humen Pavilion, China Textile Industry Federation testing center Humen laboratory, Humen clothing design and Research Center, and new Silk Road Fashion publishing center.

The 20 China (Humen) International Fashion Fair has been successfully held and enjoys high popularity and influence in the industry.

Features six:

Southern style clothing is distinctive.

Humen fashion is dominated by fashionable women's wear, casual wear and children's wear. It is inspired by the sky, the earth and the ocean. It focuses on the bright colors of the blue sky, clear water and green trees in the south. It emphasizes the style of South of the Five Ridges and the charm of the southern Guangdong waterside.

Features seven:

The ability to radiate is strong.

The development of Humen's clothing and apparel industry has led to catering, travel, pportation, tourism, retail, real estate and other industries. The town has 4 five star and five star standard hotels.

Every day, people who go to Humen to do business activities form a large consumer group.

In 2015, the total retail sales of consumer goods in the whole town amounted to 19 billion 291 million yuan, an increase of 15.5%.

Features eight:

E-commerce is developing rapidly.

By vigorously promoting the simultaneous development of tangible and intangible markets and the positive interaction between online and offline, Humen town has become an important base for China's clothing and apparel business.

In July 2015, Humen town was appraised as the "national e-business demonstration base" by the Ministry of Commerce, and became the first national clothing e-commerce demonstration base in China.

First, the market is large.

In 2015, there were more than 8000 enterprises and self-employed businesses engaged in e-commerce in the whole town, of which about 90% of the clothing and apparel industries were engaged, and 33 billion 200 million yuan was achieved through online sales of third party platforms.

The two is the strong industrial agglomeration effect.

At present, there are 9 electricity supplier parks built or built in Humen, namely, Humen electricity supplier Industrial Park, Daying Ying clothing mall, Italian electric mall, 100 international electric mall, Humen cross border electricity supplier park, the Yellow River electric mall, Yulong small commodity mall, customer world international accessories city, Yue Tong children's clothing mall and other 9 major electricity supplier industrial parks.

The location of the park covers cross-border electricity suppliers, domestic trade providers, Hong Kong and Taiwan products, clothing supplies, clothing and small commodities, accessories and so on. Basically, the whole industry chain has been pformed into an electronic business.

The total area of the 9 major parks is more than 300 thousand square meters, and the number of business enterprises settled or signed up is over 3000. At present, Dongguan is the most industrial base and electricity supplier base.

In 2014, it was awarded the title of "cross border trade electricity supplier Industrial Park".

Three is the logistics express company.

There are 33 enterprises in the town with express network. Among them, 24 logistics enterprises, such as Zhong Tong and Yuantong, set up headquarters in South China or Dongguan branch in Humen. In 2015, the total annual express delivery volume was 263 million, and the average daily e-commerce delivery volume was nearly 720 thousand.

Four is the coordinated development of government and production.

In November 2012, Humen established the first town level E-Commerce Association in Dongguan, and then established 9 sub branches, such as the cross border electricity supplier's sub committee, to absorb more than 380 local outstanding e-business member enterprises, and to cooperate with Alibaba to establish the first industrial belt platform in the province.