Moncler Sales Increased By 14% Over The First 9 Months.

A few days ago, French luxury.

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Sales in the first 9 months of fiscal year 2016, thanks to the growth of retail and wholesale businesses worldwide, increased 14% to 639 million 300 thousand euros, or 709 million 600 thousand US dollars, in the first 9 months of September 30th.

The company's chairman and CEO Remo Ruffini said that since 2003, Moncler

Development strategy pillars are focused, exclusive, clear and selective, and now they become the foundation of brand development. This will help companies achieve their goals, so the company will continue to do so in the future.

Remo Ruffini emphasized Moncler's double-digit growth in the third quarter and strong feedback from consumers in the autumn of 2016. He also emphasized the brand's flagship store in London, Seoul and New York.

Remo Ruffini concluded that because the macroeconomic and political environment is still full of instability, the company needs to be more cautious and careful at the same time. He believes that Moncler will still achieve excellent performance in the future.

Over the past 9 months, retail sales have increased by 20% to 400 million euros, or about $444 million, thanks to the development of direct outlets and organic growth, which accounts for 63% of total sales.

Driven by the European market and the North American market, the wholesale channel business grew by 5% to 239 million euros, or about 265 million dollars.

International market business accounted for 83% of total revenue, which increased two percentage points from the same period last year.

By region, sales in Asia and other regions increased by 27% to 216 million euros, or about 240 million US dollars. Luciano Santel, chief business officer of the company, emphasized that Moncler was particularly strong in China, thanks to brand awareness and outstanding performance in the autumn series. China has also become the second largest seller of Moncler in the region.

South Korean regional sales have gained good organic growth through recently opened stores, but sales in Japan are lagging behind due to the slowdown in tourism due to the appreciation of the yen.

Thanks to the solid wholesale volume of stores and luxury department stores opened in the past 12 months, sales in the Americas grew by 17% to 110 million euros, or about $122 million.

In addition, the growth in the Americas also benefited from the opening of 4 stores, located in Toronto, Losangeles and New York. The company expects to set up 12 stores in the Americas in 2017.

Sales in Europe, the Middle East and Africa rose 7% to 204 million euros, or about 226 million dollars.

Luciano Santel said that the third quarter of the United Kingdom and Germany have been developing rapidly, of which Britain has lost Europe, which has led to the depreciation of the pound, and the surge in tourism has promoted sales in the region.

In addition, sales in France are relatively weak, but the recent recovery has occurred.

The growth of retail channels was offset by weak wholesale businesses. Sales in Italy increased by 2% to 110 million euros, or about $122 million, which was in line with the company's expectations.

As of September 30th, Moncler had 186 Direct stores, 13 new than in December 31st last year, including 7 new stores in the third quarter, and 40 outlets in the wholesale stores, and 6 new ones, including 4 new ones in the third quarter.

At present, the coat is still the core business of Moncler, but Luciano Santel said the company also invested in other product categories, especially knitted products.

Luciano Santel revealed that the company plans to open 12 new outlets next year, which will be distributed in different regions. The first new store will be opened in Australia, one in China and the rest in North America and Toronto.

He further revealed that the company did not plan to open a new flagship store but to expand its flagship store in Milan and Hongkong. He explained that the company thought it was more important to expand flagship stores in two key markets than to open new flagship stores, of which the flagship store in Hongkong would expand to 3 times.

Luciano Santel admitted that the company will continue to implement a selective retail strategy to avoid diversion. According to the company's experience, the company will only expand some of its existing stores, because the company does not want to dilute the productivity of existing stores.

He said that the currency exchange rate instability caused the price of products in different regions of the phenomenon, the company said that the price will not be adjusted at present, there is a strong competition in the British region, he also acknowledged the price difference between Japan and Europe, but at present, the company tries to keep the price of products at a level.

Luciano Santel revealed that due to the good performance in the first week of October and November, the company expects its fourth quarter results to be satisfactory.

The company expects to earn 1 billion euros this year, or about $1 billion 110 million. At the end of September, he warned analysts that winter is the peak season for Moncler sales. At present, the retail business of Moncler 50% is still developing, and it is too early to predict.