Humen Women'S Clothing Brand "Nu Fang" Is Unique In Creating And Adhering To The "Oriental Elegance" Style.

For more than ten years, "Nu Fang" has been adhering to the design concept of "innovation and harmony", "urban fashion" and "savoring women", creating a taste style of "personality without losing grace, being concise but not losing quality".

Its natural fabric is cotton, linen and silk. Combined with the new technology of fiber textile, its simple contour modeling and exquisite detail processing release the international fashion and fashion elements, integrate the fashion creation and artistic color, use art to spread the soul, dress the expression of ideas, and combine ergonomics tailoring. The fusion of human body and dress presents "oriental elegance" beauty, showing the unique taste of the modern urban fashion women, creating a new international fashion city style and conveying the Oriental elegant demeanor.

In the fashion world, western fashion has always been followed by the mainstream. However, in recent years, Oriental fashion has sprung up.

Humen women's clothing brand "Nu Fang" is unique, creating and adhering to "

"Demeanor" is rooted in the broad and profound Chinese culture. For more than ten years, it has not changed its original intention, and has continued to write the brand myth. What's the meaning of it? Please come with us to explore.

Creating Oriental elegant fashion

It is said that Fang Sujuan, founder of New Zealand NEWFOUND, has chosen the Oriental style of elegance in a variety of styles of clothing. This is mainly due to the edification of Oriental culture. "Oriental culture has inspired me, I am a fashion designer. I want to show oriental charm through my works, and express my love for the motherland in my own way." Fang Sujuan's style is the essence of NEWFOUND, which is the essence of Chinese history and culture. Compared with westerners, Oriental women have an exclusive temperament, traditional and introverted, kind and intelligent, gentle and strong. "There are many beautiful red flowers in the world. I love you alone."

NEWFOUND is committed to color clothing.

To convey this spirit, show this temperament, deduce this style.

"Nu Fang" was founded in Singapore in 2006 by Fang Sujuan, blending the eastern and Western fashion culture. It contains the fashionable taste of the eastern and Western cultures in harmony and coexistence.

"New Zealand" does not care about age and country. It only cares about ideology and taste.

Taking the "oriental elegance" as the core, the urban women in different stages of "different urbanites" are interpreted.

"Different urbanites" represent the unique portrait and life concept of women.

Their spirit lies in "giving" and having a perfect pursuit of life and a firm attitude.

It's the golden autumn season.

It is precisely with this distinctive design style and unique fashion taste that "Nu Fang" and its founders have come to the fore in the industry and won the recognition of the industry and the market.

Fang Sujuan was awarded the "best Silver Award" of the twenty-first international youth fashion designer Grand Prix in Paris, the best design concept award of the British Dorchester fashion design award, the CFDA Fashion Awards (International Fashion Designers Association) International "most potential Women Costume Designer Award" and the WGSN Global Fashion Award (WGSN Global Fashion Awards), "the most popular Designer Award in the world" and many other honors.

The brand of Nu Fang also occupies an exclusive position in the domestic women's clothing market. More than 200 stores are located in all large and medium-sized cities in China, especially at this time of the golden autumn season. Dozens of new brand image shops have been set up in the country. Longnan, Taiyuan, Jinzhong, Kashi, Urumqi, Yinchuan, Yanan, Tangshan, Zhoukou, Wuhan, Wuhan, Xiangyang, post, and so on. The terminal sales performance is also reported frequently, which has created a brand myth of single store sales of 100 thousand yuan per day.

"New Zealand" has been established for more than ten years. It has not only firmly established its position in the industry, but also constantly deepened its brand connotation. It always brings surprises to people, such as Fang Sujuan said: "time precipitates the classics, but is graceful and lasting."

As the saying goes, "why is a woman always wearing a dress in a wardrobe"? Why? Is it true that women always can't buy the clothes they want? No, too many times! It's a combination of women who are troubled by women. Because they don't know how to dress, they buy a lot of beautiful clothes on the impulse to go home, but they haven't worn a few times or even put on their bodies. Because they don't feel the best results in wearing them, they are always almost the same. As a result, these Chinese clothes and clothes are often displayed in wardrobes and can only be secretly enjoyed at home, so they have been in the cycle of "buying, buying and buying", resulting in a great waste of resources.

In response to this perennial problem that plagued women, New Zealand launched a "Wardrobe" plan, offering door-to-door services to some VIP customers, personalized guidance for customers' skin color, temperament and clothing, and free adjustment of their wardrobe collocation to their original clothes, as well as the development of repurchase plans such as shoes, bags and so on. At present, such services have been implemented in more than 60% of their stores, and have been widely praised by "New Zealand fans".

Starting in August this year, the New Zealand side has launched the one to one invitation season for all display terminals to help customers with coloring and costumes.

In addition, "Nu Fang" has also launched the VIP goddess honour program, creating different shapes for customers in different scenes, and helping them to shoot paternity photos, making exquisite albums to help customers treasure the most beautiful moments.

It is a dream for all women to wear the most beautiful wedding dress and join hands with their loved ones into the marriage hall. But isn't it too bad that the expensive gorgeous wedding dress is always put on the shelf only once?! for this reason, the "New Zealand side", which has always been creative, once again released its hand, and introduced the dismantling wedding dress with care, so that the long and complicated parts of the general wedding dress could be easily dismantled.

As a result, after the wedding ceremony, the wedding dress can be pformed into a small dress that can be worn everyday. It is practical and convenient. It can not only review the sweetness of the wedding, but also attend many occasions with elegant manners.

In addition, the "Nu Fang" also takes the wedding dress series as a pilot project, and promotes advanced customization. On the basis of the basic version, it carries out personalized fine tuning in terms of the stature of the customers, and will only take out the wedding dress for the show and launch the wedding dress rental service.

Fang Sujuan, who is the head of the New Zealand side, admitted that after the relocation of the company's headquarters and production base to Humen, "Nu Fang" has entered the fast lane of development. Then, "Nu Fang" will continue to take root in Humen, polish the brand and go to the world. "Now that we represent the East, we will rush out of the East!" we will not make a perfect interpretation of the theme of the "2017 years of spring and summer" fashion show at the end of August this year: "in the future, the New Zealand side will stick to the design dream, such as butterfly metamorphosis and new life, and uphold the elegant dream, ignite passion and go forward!" future