Before September This Year, Arthur Sales Increased By 4%
Exercise performance was reported from January 2016 to September. brand Arthur Sales in the EMEA region (Europe, Middle East and Africa) grew by 4%, with net sales reaching 695 million euros (about 5 billion 160 million yuan).
In Sports Industry Group's report, Arthur said sales growth was mostly due to the strong rise of running, while running was the core category of Arthur. Arthur's running shoes increased by 6% and running clothes increased by 3%. Arthur's trend brand ghosts are another important pillar of sales growth. Compared with the first 3 quarters of 2015, the sales of ghost tigers increased by 54%. Arthur self sales channel sales increased by 16%.
Arthur also introduced the new running shoes "DynaFlyte". Running shoes Developed by Arthur's Institute of sports science, the new material "FlyteFoam" was used. This sole material will be applied in the brand new "fast" running shoes series and will be on sale in spring 2017.
According to reports, in the last quarter, Arthur set up a global digital headquarters in Boston, and is committed to using digital technology to better establish contacts with consumers. Arthur global digital headquarters was led by RunKeeper CEO Jason Jacobs (Jason Jacobs), and RunKeeper was acquired by Arthur in 2016. Arthur also opened a consumer experience center in Barcelona, Spain, to centrally manage consumer interaction in the EMEA area and provide consumers with cutting-edge services.
"In 2016, we focused more on consumer centric and simplified our distribution model - providing more diverse products for fewer but more quality customers - which has made us grow healthily in business," Arthur Cameron Alistair Europe (CEO Alistair) reported in Sports Industry Group.
"We have increased significantly from sports performance category to fashion leisure category. At the same time, we have also used digital marketing methods to enhance communication with our customers. Our goal is to provide a sense of sympathy with young people who look at sports as a way of life by providing sports performance and fashion leisure products.
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