" " The Golden Rule Of Sales Secrets.
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Product management
Among them, there are often the following phenomena: after a period of time, the number of broken codes and broken codes increases, and sales begin to fall.
Therefore, we need to solve these problems through the main sales management.
Today, we share with you the 9 golden rule of main push sales management:
1) Collocation: pick out 3 different matching schemes for each main item.
2) selling point refining: before selling, extract the selling points of the main push, so that the shopping guide can introduce merchandise according to the ready selling point.
3) focus display: display in display, repeat display and display;
4) group PK: divide into 2 groups, separate the main contributions, and the two teams carry out PK.
5) wear version: shops that do not explicitly require that they must wear workers' clothes can allow employees to wear plates.
6) posters publicity: matching the main payment with the photo, then making it on the poster.
7) VIP invitation: promotion for VIP;
8) promotion: proper promotion for the main push.
9) reward and punishment mechanism: set the reward and punishment mechanism for the main push.
In addition to the above 8 sales management techniques, there are 2 core points that need to be done.
In addition to the above 9 golden rules, the following 2 points need to be done:
First,
Fixed target
It is necessary to have periodic goals (generally recommended weekly) and then decompose the target to each employee and each section.
Whether it is group PK or reward and punishment mechanism, it must be built on the basis of objectives.
Second,
Main push time
From the beginning of the goods, we must confirm the main push.
When a new model is made, it is easy to push the money, and after selling it for a certain period of time, it will be passed on to the shopping guide that it is not good to sell or break the code.
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Let'S Guide The Shopping Guide To Break The Record And Achieve A Win-Win Situation.
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