L Brands Of Virgin Parent Enterprise Has Lost More Than 30% So Far.

U.S.A Underwear Brand Victoria 's Secret Victoria's Secret In the past three quarters, it continued to drag on the performance of the parent company L Brands Inc., and the group also disappointed investors in the most important holiday season of the year. L Brands Inc. Inc. dropped 2.8% after its quarterly release, expanding its cumulative decline to more than 30% so far.

The group had previously disclosed that Victoria's s Secret Vitoria's secret store sales in the three quarter fell by 1%, compared with the growth of% in the same period last year, excluding the swimsuits being pulled out. clothing After the impact of the two major categories, the same store sales rose by 1%. Despite the strong performance of the PINK teenage Series in maintaining high digit growth, sales of underwear and underwear declined slightly, mainly because the sales growth of the high number of core bra categories promoted by the sports bra and the bralette without bra was offset by the lower unit selling price of these two categories. In addition, the number of cosmetic categories being rectified recorded low declines.

The group hopes that the December 5th Victoria s Secret, Vitoria's Secret Paris annual show and the fashion products and sales activities ready for the holiday season can promote the current fourth quarter self employment and gift giving consumption. But in the short term, performance will remain under pressure, and the same quarter sales will suffer from the low single digit negative impact of the withdrawal category, which will increase to the highest single digit level in the first half of next year.

The three quarter Victoria "s Secret" Vitoria's secret US domestic sales increased by 1.1% to 1 billion 584 million 100 thousand US dollars annually, accounting for 61.4% of the total sales of L Brands Inc., and 61.4% of the 4% growth. The sales volume of Bath Body Works Works brand increased by 7% from the same store sales increased 9.2% to 770 million 200 thousand dollars, accounting for 29.8%. The group's same store sales increased by 2%, better than the market expectations of 1.5%, compared with an increase of 7% over the same period last year.

Victoria 's Secret Vitoria's secret and Bath & Body Works Works international sales are US $103 million 700 thousand, an increase of 11.7% over the same period last year. The group said that this year's recycling of Victoria 's Secret, Vitoria's secret operation rights is continuing to make progress in the key developing Chinese market. It has not only established more than 50 office teams, but also opened a flagship store in Tmall international this month. The store products are provided for the US warehouse, consumers need to pay import tax, but they can enjoy tax value discounts, and the freight cycle is longer than a week. The group is satisfied with its initial performance.

In the three quarter, L Brands Inc. recorded a net profit of $121 million 600 thousand, a sharp decrease of 25.8% from 164 million US dollars in the same period last year, and EPS declined from US $0.55 to US $0.42, which is better than the US $0.40 expected at the beginning of this month. Gross margin dropped by 190% basis points to 39.7%, mainly due to a fall in commodity profit margins.

L Brands Inc. chairman and chief executive Leslie Wexner, who was expected to be in the "turning point" at the investor meeting half a month ago, can resume the rapid growth of 7%-10% in the second half of 2017. He also said that the L Brands Inc. Inc. is now a secret reform of Victoria 's Secret Vitoria to avoid the decline of the brand like Gap, J. Crew, Abercrombie & Fitch, and Crew.

In February of this year, Victoria 's Secret Vitoria's Secret CEO Sharen Turney suddenly announced that after leaving, Leslie Wexner began to prepare for restructuring. Since then, brand sales have been fluctuating and profits have been weakened. The new brand chief executive Jan Singer was formally appointed in September.

Now the secret of Victoria 's Secret Vitoria includes only three major business units: PINK (girl series underwear), Victoria' s Secret Lingerie (virgin underwear) and Victoria 's Secret Beauty (beauty beauty). The swimwear and clothing category with annual sales of $500 million are being concluded, and catalogue and mail order businesses have been cancelled. This saves 150 million printing expenses annually, while the brand has also reduced about 200 office jobs.

For the four quarter of the current year, L Brands Inc. expects EPS to drop from US $2.15 in the same period last year to US $2.15, exceeding the market expectation of US $2.03.